Former director of brand marketing - Zillow
Whitney Curry is the former director of brand marketing for Zillow. A consumer-centric marketer with 12 years experience executing large-scale brand advertising, social and digital marketing campaigns for the company, Curry began her career as Zillow’s first intern and quickly built a reputation as a high performer and valued collaborator. She launched and led Zillow’s social media and original content initiatives, and successfully pivoted Zillow’s strategy through the rise and fall of “organic” social. Most recently, Curry ran Zillow’s brand marketing efforts. She drove the relaunch of the company's brand with a new visual identity, brand ethos and national advertising campaign. She also led Zillow’s original video content and new-media expansion programs. Her work has resulted in 5x increases in brand awareness and double-digital traffic growth year over year, making Zillow a beloved household name.