Beyond AI Hype: What Actually Moves the Needle in Internal Communications

Adam Bocken is a seasoned professional in the fields of Training and Development and Human Resources, with over 30 years of experience in Hospitality. Throughout his career, Adam has been driven to help individuals and organizations build impactful and repeatable programs and systems that support growth and revenue. Adam's expertise spans a range of areas, including instructional design, leadership development, performance management, talent acquisition, and employee engagement. He is recognized for his ability to build strong relationships with stakeholders at all levels, and for his passion for delivering high-quality, impactful training and development solutions.

Sarah Madsen is a communications, brand, and marketing leader with over 15 years of experience bringing clarity and momentum to organizational priorities through impactful storytelling. She serves as Assistant Vice President of Brand and Communications, where she leads with a strategic, future-focused approach. Specializing in executive communications, media relations, strategic messaging, employee experience, and stakeholder engagement, she shapes narratives and experiences that inspire trust, strengthen reputation, and drive connection. She is passionate about creating meaningful impact through communications that reflect both vision and authenticity — positioning organizations for what’s next while honoring what matters most.

Greg Sugar is president at LineZero, an employee experience consultancy and global technology reseller focused on helping organizations build stronger digital communities, improve internal communications, and elevate employee experience. With 15+ years of experience across digital & IT strategy, operations, infrastructure architecture, cloud, and business process optimization, he has served as a trusted advisor to Fortune 500 organizations guiding large-scale technology investments and change transformations. Prior experience includes working with organizations such as PwC, Citrix, and ProServeIT, spanning industries including financial services, healthcare, utilities, hospitality and tourism, public sector, agriculture, and retail.

Jack Hamwi is the Senior Manager of Digital Communities at LineZero. With a background in consulting, project management, and digital communications, he has led SaaS and managed services implementations across multiple industries. As the lead consultant for clients including Topgolf, Veterinary Emergency Group, Waste Connections and Group 1 Automotive, he supports enterprise technology deployments and digital workplace strategies that enhance employee experience, strengthen workforce engagement and align communication platforms with organizational goals.

A certified Project Management Professional (PMP), Jack brings expertise in risk management, performance improvement, and resource coordination. He emphasizes clear execution and collaboration, supporting client outcomes while developing the next generation of professionals through his leadership of community managers and LineZero’s internship program. Practical and outcome-focused, he helps organizations simplify processes, increase leadership visibility, foster stronger connections across the workforce, and achieve long-term culture transformation and business success.