Virtual Workshop

Manager Communications Workshop

Wednesday, Sept. 2, 2026 • 1-3:30 p.m. ET
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A virtual masterclass on empowering managers to lead their teams with confidence and trust.

Managers are the first people employees turn to with questions, concerns and ask, “wait, what does this mean for us?” They are expected to translate company strategy, big changes and daily updates in equal measure while juggling operational demands and the daily grind of keeping teams moving. They need communications experts like you who can make sense of the deluge of information with an easy-to-implement communications playbook that doesn’t require a heavy lift.

Join us on Wednesday, Sept. 2 for this hands-on Ragan workshop for practical, real-world solutions to improve your manager communications across the enterprise. Hear from practitioners and manager comms experts on ways for managers to communicate with clarity, confidence and credibility while leveraging AI in authentic ways.

You’ll come away from this workshop with practical and accessible manager toolkits, conversation guides, templates and other tools that will actually get used, turning managers into trusted leaders for their teams.

This fast-paced workshop will address the challenges with communicating to remote, frontline, deskless and global teams. Don’t miss out – register today!

Register Now

You'll Leave Ready To:

  • Build a manager communications program that drives understanding, alignment and trust.
  • Turn managers into confident communicators who reinforce your messages.
  • Use AI to create authentic manager communications faster and at greater scale.
  • Deliver practical resources managers will actually use.
  • Return to work with tools, templates and a roadmap you can put into action immediately.

MODERATOR

AGENDA

1-1:25 p.m.
The Comms Cascade

Managers are expected to translate company strategy, answer employee questions and keep work moving. This session gives you a framework for designing communications that reduces complexity, builds confidence and turns managers into more effective leaders. You will learn:

  • Anatomy of an Effective Cascade: What successful information flow looks like in matrixed organizations and how to adapt your comms for remote, in-office, deskless and dispersed workers.  
  • Leadership Message Map: Techniques to turn executive updates into practical manager resources, including templates, talking points and conversation guides. 
  • Building Bridges: How to engage and build trust beyond the written word, including manager-only channels and town halls. 
  • Confidence Through Conversation: How to equip managers to answer employee questions, facilitate discussions and reinforce key business priorities. 
1:25-1:45 p.m.
Manager Message Makeover

With your workshop peers, you’ll create a comms cascade timeline for an upcoming change transformation. Together, you’ll determine the flow of information, timing and what managers need to reduce information overload while improving clarity.

1:45-2:10 p.m.
Building Practical, Effective Manager Toolkits

Gut check: If a manager can’t use a toolkit in five minutes or less, it’s useless. Here’s how to give managers the practical resources, tools, templates and talking points they need to convey initiatives. You will learn:

  • The Source of Truth: What belongs in a manager's toolkit and best practices for when each resource should be delivered.
  • AI-Powered Voice: How to use custom GPTs to take executive talking points and adapt to a manager’s voice to customize messaging in minutes. 
  • New Manager Training: What belongs in your onboarding documentation for new managers, and how to train managers in the storytelling strategies they need.
  • Stand-Up Toolkits: What works for managers of deskless workers such as factory, healthcare or retail, including daily huddles, and how comms can support their verbal delivery.
2:10-2:30 p.m.
Building a Better Toolkit

Using a sample business announcement, you’ll learn to build a modern-day manager toolkit that includes the right mix of talking points, FAQs, meeting guides, videos and frontline-friendly resources.

2:30-2:55 p.m.
Measuring for Impact

How can managers assess whether their communications have been effective? In this session, we’ll show you how to produce relevant, impactful findings that ladder up to KPIs to assess and refine your manager comms strategies.

  • Trust Through Conversation: How to train managers to answer employee questions and acknowledge uncertainty authentically while reinforcing business priorities.
  • Surveys and Continuous Improvement: Leverage AI and discover how to monitor, measure and level up your manager comms efforts using surveys and other tools to track employee sentiment.
  • Continuous Improvement: How to extract actionable insights to optimize message retention, compliance and employee engagement for culture-building moments that drive workforce retention.
  • Feedback Loops: How to ensure two-way feedback so your organization acts on the input, insights and intel collected by managers to inform future communications.
2:55-3:30pm
KPIs for Manager Communications

Learn how to define and track the metrics that demonstrate the impact of manager communications. You'll identify meaningful KPIs, build simple measurement frameworks and connect manager communication efforts to employee engagement and business outcomes.

WHY ATTEND?

Rethink Team Silos: Build agile “tiger teams” with shared workflows that align communications, social media and marketing around common business goals and audience needs.

Get More Value From Every Content Investment: Learn how to extend the lifespan and impact of your strongest content across channels, audiences and business functions.

Turn Audience Intelligence Into Action: Use social listening and reputation insights to guide content planning, strengthen messaging and identify emerging opportunities.

Don't miss this unique opportunity!
REGISTER NOW

BONUS MATERIALS: YOUR DIGITAL TOOLKIT

Every participant receives access to a collection of resources designed to strengthen long-term mastery of manager comms.

INCLUDED MATERIALS
  • 5 Tips for Administering an Employee Survey
  • Internal Change Management Message Template
  • Benchmarking for Internal Communicators

PRESENTERS


Speakers will be announced soon.

MODERATOR: Isis Simpson-Mersha, Reporter/Conference Producer, Ragan Communications READ BIO

PRICING
Join Ragan’s Manager Communications Workshop to learn how to build manager communications that work in the real world. Through expert instruction, hands-on breakouts and practical exercises, you'll leave ready to create toolkits, conversation guides and messaging that managers will actually use.

Rates
Registration $699
Nonprofit/Gov/Edu Registration $675
Ragan Insider Registration $645

Included: 2.5-hour live workshop, breakout sessions and digital toolkit of bonus materials.

Can't make it on September 2? All attendees will receive a recording of the webinar.

WHO SHOULD ATTEND?

This workshop is designed for communicators who help managers make sense of change, reinforce business priorities and keep employees informed. If you're responsible for creating manager communications or helping team leaders communicate with confidence, then this is the workshop for you.

Participants of this workshop include:

  • Internal Communications Managers and Directors
  • Employee Experience and Engagement Leaders
  • Corporate Communications Professionals
  • HR Communications Professionals
  • Change Communications Specialists
  • Executive Communications Professionals
  • Organizational Change and Transformation Leaders
  • Culture and People Communications Teams
  • Comms and People Leaders Supporting Frontline, Deskless, Remote or Global Workforces

WONDERING IF YOU SHOULD ATTEND?

Here’s what past attendees are saying about Ragan and PR Daily Events!

For questions, please contact customer service at

[email protected] or by calling 800-878-5331.