Accelerate AI Adoption with a Proven Plan
Knowing your team’s stage of AI adoption helps determine what you need to do next. Join your comms and marketing peers for practical strategies by Center for AI Strategy Advisor Samantha Stark, who is Founder and Chief Strategist at Phyusion. Stark will be available for questions so that you can walk away with a plan of action to grow your team’s AI adoption.
You’ll learn how to:
- Understand your team’s current stage. Interpret what your AI-readiness results reveal about your team’s capabilities.
- Evaluate the options in front of you. Consider Stark’s four stages of maturity and eight dimensions of AI adoption and learn about practical AI strategies that can scale across your entire team.
- Create a logical sequence for moving forward. Connect your team’s current stage to priority initiatives so you can ultimately achieve “Leading” on the maturity scale.
confidential AI Team Readiness Assessment before we begin.
Top reasons to attend this webinar:
- Learn from the assessment’s co-creator: Hear directly from Stark, who developed the assessment with Ragan and can explain how it is designed to guide next-step decisions.
- Engage in a focused session built specifically for communications and marketing professionals: Spend 30 minutes learning how to connect AI-readiness insights to practical adoption decisions.
- Get your pressing questions answered live: We will also host a 15-minute live Q&A.
Who should attend?
Communicators and marketers who use AI or are helping their teams adopt it across content, communications and workflows.
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PRESENTER
Founder and Chief Strategist—Phyusion Samantha Stark brings more than 25 years of industry experience to her role as Founder and Chief Strategist of Phyusion, a strategic consulting agency that transforms how communications and marketing teams operate in the generative AI era. Through strategic consulting and hands-on implementation, Phyusion helps enterprise teams harness AI to create more personal, impactful communications that drive business results for a diverse set of clients such as New York Life Insurance, Outdoorsy, Cote, and Citizens. Sam’s career trajectory demonstrates a consistent ability to anticipate and leverage emerging technology trends. Prior to founding Phyusion, she was a key member of the Executive Leadership Team at Endeavor’s 160over90, where she managed Creator Marketing, Digital, Public Relations, Social Media, Entertainment Marketing, and Experiential teams across the United States, EMEA, and APAC regions. At Ketchum, she was part of the Technology Sector Leadership Team and played a pivotal role in cross-agency innovation initiatives. Her work with the IBM account, focusing on Cloud, Citizenship, and Global Business Solutions, sparked her deep fascination with AI’s potential in communications. She has led integrated communications work for iconic companies such as Coca-Cola, Ford, and Marriott, while at top agencies including Burson, Rubenstein PR, and Hunter. Sam’s contributions to strategic communication have been recognized with industry honors including being named one of Ragan’s Top Women in Communications and PR News’s Top Women in the Industry. She has garnered 17 industry awards for her client work and has been quoted in publications such as Rolling Stone, AdWeek, and The Drum. Her commitment to advancing the field is evident in her role on the Board of Trustees for the Institute for Public Relations, where she also serves as the Director of the Digital Media Research Center, focusing on industry-changing innovations like Artificial Intelligence and Web3. Sam’s dedication to continuous learning is reflected in her certifications in AI and digital marketing. Throughout her career, Sam has been active in inclusion initiatives, serving on several boards at Endeavor focused on promoting gender and racial equity, and is currently part of the MAKERS Circle, a community dedicated to accelerating equity for women in the workplace.
The Center for AI Strategy brings together programming, research, and practical guidance to help communications and marketing leaders adopt AI with confidence.
Our team combines editorial leadership, operational excellence, and hands-on AI strategy experience to help members navigate adoption, governance, training, and day-to-day implementation.
Frequently Asked Questions
What are the four maturity levels reflected in the AI Team Readiness Assessment?
- Exploring
- Building
- Scaling
- Leading
What are the eight dimensions in the AI Team Readiness Assessment?
- Strategy and leadership
- Culture and change management
- Data and content
- Tools and technology
- Talent and skills
- Process and workflows
- Governance and ethics
- Measurement and outcomes
How do I know which AI initiative my communications team should tackle first?
- Start with your team’s current level of readiness. That context can help you determine whether leadership, governance, skills, workflows, technology or measurement deserves attention first.
What should a communications leader consider before investing in another AI tool or initiative?
- Consider whether your team has the strategy, leadership support, skills, workflows, governance and measurement practices needed to use that investment effectively.
How can communications leaders turn AI-readiness results into an action plan?
- Use the results to identify the most relevant priorities for your team’s current stage, then sequence those initiatives so your people know what to focus on first.
How do I access the webinar?
- The access link will be sent to the email used to register for the event, the day of the event.
- If you ordered by phone, the registration link will be sent via email from your customer service representative.
What should I do if I haven't received an order confirmation or registration link yet?
- The access link will be sent to the email used when signing up for the event, the day of the event.
- Check your SPAM or Junk mail folder, occasionally the email can be mistaken as SPAM.
- Make sure you are checking the email account you provided during registration.
- Contact Ragan customer service at 800.878.5331 or [email protected].
How do I get the presentation handouts?
- Handouts, if applicable, will be available after the event in the post event email.
When should I log in?
- We recommend logging on 5-minutes prior to the start of the event to test your audio connection.
Who do I contact if I have trouble accessing the webinar?
- Visit the Zoom Help Center
- Ragan Communications Customer Service: 800.878.5331 or [email protected]
- Test your system in advance: View System Requirements
What if I can't make the scheduled date and time?
- You will be given access to the on-demand recording for 12 months.
When will I get my on-demand recording of the webinar?
- Access to the on-demand recording will be sent 3-5 business days after the event date.
