Virtual Workshop

Proving the Value of Comms to the C-Suite

Revenue, Risk and Reputation

Wednesday, Jan. 13, 2027  |  1-3:30 p.m. ET
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Improve Business Fluency and Translate Communications’ Impact to Organizational Priorities

Senior leaders need to understand how communications drives company priorities, and the onus falls on the comms professional to translate that impact effectively. With AI and emerging technologies putting comms budgets under scrutiny, the teams that win C-suite respect connect cause and effect between activity and performance, lead with lightning-fast data and show how their work supports revenue, strengthens retention, elevates reputation and prevents crises from impacting the bottom line.

Join Ragan on Jan. 13 for this 2.5-hour virtual workshop on proving the value of communications to the C-suite. You’ll boost your exec-level business fluency and learn how to turn comms insights into C-level communications that can steer your organization to better outcomes. Through live instruction, peer discussion and applied exercises, you’ll leave with a measurement model tied directly to your organization’s priorities and a clearer way to discuss communications value with your executive team.

Show leadership the value of communications in the language they use to make decisions. Reserve your seat today!

Register Now

Top Takeaways:

  • The Business Case for Comms: Learn how to connect communications’ impact to the decisions and outcomes that shape leadership attention, budget and team resources.
  • Business Fluency: Frame communications work through the financial, operational and reputational priorities that guide executive decisions.
  • Integrated Data Tactics: Use survey responses, stakeholder feedback, sentiment and channel data to support revenue, retention, readiness and risk mitigation.
  • Recommendations That Move Leaders: Present findings, business implications and the next action leaders should take.
  • AI-Assisted Analysis: Use AI to synthesize performance data, identify patterns and prepare executive-ready analysis with human oversight.
  • Business Dashboards That Work: Structure executive reports around findings, insights and recommendations.

AGENDA

1–1:45 p.m.
Communicator-in-Chief: How to Lock Comms into Top-Priority Outcomes

When budgets tighten, a communications team’s influence can shrink to the evidence it brings into the room. Leaders need to see where communications work moves a priority forward, protects reputation, and supports employee and customer trust. This opening session shows you how to make communications indispensable to the business decisions already on leadership’s desk. You will learn:

  • Start With the Business Question: How to identify the decision, challenge or organizational priority your communications work can help address before you choose a metric.
  • Separate Outputs From Outcomes: Learn the difference between a message sent and a message understood, and between content volume versus a real business result.
  • Map Comms to Business Priorities: Connect communications objectives to revenue, retention, employee experience, customer experience and risk reduction.
  • Use the Language of Leadership: Frame communications findings through financial, operational and reputational priorities, with AI-powered tools that support faster analysis.
1:45–2:05 p.m.
Breakout
Interactive Exercise

In small groups, you’ll walk through an alignment map that connects one organizational initiative to business objectives with multiple audiences and channels.

2:05–2:35 p.m.
How Comms Protects Revenue, Reputation and Retention

By the time a weak result reaches a leadership team, the underlying problem may already be spreading through the organization. Stronger, faster insights require pairing internal and external communications performance data with AI-assisted analysis. This session shows you how to use data as an early-warning system, so your team can identify gaps, risks and opportunities while there is still time to act.

  • Full-Funnel Measurement: Measure reach, engagement, understanding, behavior and impact in a disciplined sequence.
  • Combine Quantitative and Qualitative Evidence: Pair channel data with feedback, pulse surveys, listening and recurring audience questions to identify what the numbers mean.
  • Use AI to Surface Patterns: Use AI tools responsibly to organize open-ended feedback, summarize recurring themes and identify gaps in performance data.
  • Spot Risks Before They Escalate: Use audience questions, sentiment shifts and engagement patterns to identify emerging issues, protect reputation and prepare leaders for a faster response.
2:35–2:55 p.m.
Breakout
Interactive Exercise

Each group receives a communications scenario, such as a benefits launch, return-to-office policy or major business merger. Review the scenario and choose the three metrics that would show leadership whether the communications effort worked and what deserves immediate attention.

2:55–3:25 p.m.
To the Boardroom: The Reporting Execs Need

Comms reporting has only seconds to stick in an executive’s busy brain. Leaders need to understand what is changing, why it affects the business and the decision points that can flow into the boardroom. This session gives you a repeatable approach for building leader-ready communications reporting that proves your team’s value. You will learn how to:

  • Choose Metrics They’ll Care About: Focus on measures that connect to strategic priorities, audience outcomes and business performance.
  • Build Clear Executive Narratives: Lead with the finding, explain why it matters and provide a recommendation.
  • Tailor Reporting for Each Leader: Prepare for the questions and priorities of the CEO, CFO, CHRO and even a board director.
  • Show Resource Stewardship: Demonstrate where communications has streamlined workflows, boosted capacity and improved analysis through responsible AI use.
3:25–3:30 p.m.
Top Takeaways & Next Steps

Join our moderator for closing remarks that include practical tips that you can implement immediately to prove communications’ value to the C-suite.

BONUS MATERIALS: YOUR DIGITAL TOOLKIT

Every participant receives access to a collection of resources designed to strengthen long-term mastery of executive communication.

INCLUDED MATERIALS
  • Executive Comms Checklist
  • Using Measurement to Prove Internal Comms Has Value
  • Ragan/HarrisX CEO-CCO Survey
  • A Guide to Corporate Communications in the Digital Workplace

PRESENTERS


Speakers will be announced soon.

PRICING
Join Ragan’s Proving the Value of Comms to the C-Suite workshop and build a clearer, stronger
case for the value your communications function creates.

Rates
Registration $699
Nonprofit/Gov/Edu Registration $675
Ragan Insider Registration $645

Included: 2.5-hour live workshop, breakout sessions and digital toolkit of bonus materials.

Can't make it on Jan. 13? All attendees will receive a recording of the workshop.

WHO SHOULD ATTEND?

This workshop serves communications professionals responsible for demonstrating how their work supports organizational strategy, employee understanding, reputation and performance. Ideal participants include:

  • Corporate Communications Professionals
  • Internal Communications Leaders
  • PR and Media Relations Leads
  • Executive Communications Professionals
  • Employee Experience and Culture Teams
  • Social Media and Digital Strategy Specialists
  • Measurement and Analytics Professionals
  • Content and Brand Strategists
  • Brand and Marketing Professionals

WONDERING IF YOU SHOULD ATTEND?

Here’s what past attendees are saying about Ragan and PR Daily Events!

Frequently Asked Questions

What is the Proving the Value of Comms to the C-Suite workshop?

Proving the Value of Comms to the C-Suite: Revenue, Risk and Reputation is a two-and-a-half-hour live virtual workshop. It shows communicators how to build business fluency and translate their team’s impact into the priorities senior leaders care about most. It takes place on Wednesday, Jan. 13, 2027, from 1:00 to 3:30 p.m. ET.

Who should attend the Proving the Value of Comms to the C-Suite workshop?

The workshop is designed for communications professionals responsible for showing how their work supports organizational strategy, employee understanding, reputation and performance. That includes:

  • corporate and internal communications leaders
  • PR and media relations leads
  • executive communications professionals
  • employee experience and culture teams
  • social media and digital strategy specialists
  • measurement and analytics professionals
  • content and brand strategists
  • brand and marketing professionals

What will I learn at the Proving the Value of Comms to the C-Suite workshop?

You’ll learn how to:

  • connect communications work to the decisions and outcomes that shape leadership attention, budget and resources
  • frame your results through the financial, operational and reputational priorities that guide executives
  • use survey, feedback, sentiment and channel data to support revenue, retention, readiness and risk mitigation
  • use AI to speed up analysis with human oversight
  • build executive reports around findings, insights and recommendations

What does it mean to prove the value of communications?

It means showing leadership, in business terms, how communications work moves organizational priorities forward. Instead of reporting on activity such as emails sent or posts published, you connect communications efforts to business outcomes. Those include revenue, employee retention, customer trust, reputation and risk reduction.

Why is proving the value of comms so important right now?

AI and emerging technologies are putting communications budgets under scrutiny, and a team’s influence can shrink to the evidence it brings into the room. Leaders want to see how your work supports revenue, strengthens retention, elevates reputation and keeps crises from hitting the bottom line. Communicators who can show that earn a seat in leadership conversations and protect their resources.

Is the Proving the Value of Comms to the C-Suite workshop interactive?

Yes. The workshop includes two small-group breakout exercises. In the first, you’ll work through an alignment map that connects one organizational initiative to business objectives across multiple audiences and channels. In the second, your group will review a communications scenario, such as a benefits launch, return-to-office policy or major merger. You’ll then choose the three metrics that would show leadership whether the effort worked and what needs immediate attention.

How will the workshop help me report to executives?

The closing session gives you a repeatable approach to leader-ready reporting. You’ll learn how to:

  • choose the metrics executives care about
  • lead with the finding and explain why it matters before making a recommendation
  • tailor your reporting to the priorities of the CEO, CFO, CHRO and board directors
  • show where communications has streamlined workflows and boosted capacity

How is this workshop different from other communications measurement training?

Rather than focusing on measurement for its own sake, this workshop focuses on business fluency and executive influence. It helps you speak the language leaders use to make decisions and tie your measurement model directly to your organization’s priorities. You’ll also learn to present recommendations that move leaders to act.

Will I receive templates and tools?

Yes. Every participant receives a digital toolkit of bonus materials, including:

  • An Executive Comms Checklist
  • Using Measurement to Prove Internal Comms Has Value
  • The Ragan/HarrisX CEO-CCO Survey
  • A Guide to Corporate Communications in the Digital Workplace

Can I watch the workshop later if I can’t attend live?

Yes. All registered attendees will receive a recording of the workshop, so you can learn on your own schedule and revisit the content whenever you need it.

Who do I contact with questions?

For registration, sponsorship or speaker questions about Ragan’s Proving the Value of Comms to the C-Suite workshop, please contact the appropriate member of our team:

Registration contact: Shallon Blackburn, Director of Client Services
Sponsorship opportunities: Hannah Lavelle, Executive Director of Sales
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming

How do I register?

Register directly at the event registration link.