Raises for company logo tattoos: Good fun or bad idea?

The owner of a New York real-estate company has given raises to 40 employees who have tattooed the company logo on themselves. It’s a novelty, but the fun may not last.

If you could make 15 percent more money than you make now just for getting a tattoo, would you?

That may seem like an unlikely scenario, but for employees of Rapid Realty in New York City, it’s a real-life offer. Owner Anthony Lolli has given raises to 40 employees who have inked themselves with his company’s logo, and he has the photos to prove it.

The real-estate brokerage firm has about 750 employees, according to Inc.com. Lolli told CBS New York he got the idea from an employee who voluntarily got the logo tattooed on his body.

Joanne Cleaver, an executive communications consultant with Wilson-Taylor Associates, says the idea is certainly novel, but it may end up backfiring for a few reasons.

First, she notes, the tattoos might not be in places where people in public can see them, which kind of defeats their purpose.

Second, those might not be the only tattoos employees opt to have put on their bodies.

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