Useful advice for employee communicators who want to get their stuff out faster, and intact
I’m pleased to report that there’s hope for beleaguered communicators who want to escape from approval hell. I had the privilege of conducting a best practices study to determine what leading communicators do to effectively manage approvals.
The study had two components: first, I took a look at the internal situation, interviewing communications staff, key information providers and executives to get a handle on the key issues.
Next, I scanned the horizon, drawing on my network to identify nine communicators at big international companies, all of whom work in corporate head offices and either edit the company’s main communications vehicle or manage who is responsible for it. I conducted interviews with each communicator, asking the basic questions: How do you manage approvals? And what do you do to make things easier and more effective?