Report: CFOs are key decision makers on wellness benefits

Here’s a look at the data that matters to top financial officers choosing whether to invest in new wellness programs.

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CFOs are wellness benefits gatekeepers

When it comes to who your wellness program must convince of its efficacy and value, the No. 1 stop should be the chief financial officer.

As wellness gets lumped into the benefits conversation, those decisions are often getting made by the CFO on his own or in consultation with other departments. If you can’t convince the CFO of the viability and necessity of your offering, it’s most likely doomed.

A new report from the Integrated Benefits Institute shows that in the vast majority of cases, the CFO is heavily involved in benefits selection and programming decisions.

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Further, CFOs consider well-being and time-off initiatives as part of the benefits package offered by the organization.

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So, what is the main mover for the CFO on a wellness benefit? According to the research, CFOs are most interested in bringing down health care costs.

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