Social Media Report: Email drives more sales than social media A new report reveals email leads to more sales conversions than social media. Also, buyers who come from social media sites tend to spend the least. By Matt WilsonAug. 21, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.