Report: How communicators should proceed with COVID-19 vaccine messaging
IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.
The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations.
To help guide the strategy, the Institute for Public Relations on Monday published “A Communicator’s Guide to COVID-19 Vaccines,” which “outlines research, theories, models, levers, and research-driven recommendations to help ensure effective communication strategies for organizations worldwide.”
Among the questions facing internal-comms pros:
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