The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations.
To help guide the strategy, the Institute for Public Relations on Monday published “A Communicator’s Guide to COVID-19 Vaccines,” which “outlines research, theories, models, levers, and research-driven recommendations to help ensure effective communication strategies for organizations worldwide.”
Among the questions facing internal-comms pros:
IPR’s report packs a punch of data-backed guidance for communicators who are keen to play a key role in stemming the rising tide of this miserable pandemic. Employees are increasingly looking to their employers as reliable sources of information. This raises a critical opportunity for comms teams to help subdue the health crisis.