You’ve heard of the Invisible Man, but how about the Invisible CEO?
Nearly a quarter (23 percent) of American workers at mid-size to large companies could not name their CEO, and about a third (32 percent) couldn’t identify their leader on sight, according to a new report from APPrise Mobile.
That lack of interaction speaks volumes about the massive obstacles internal communicators face.
The study highlights the chasm between leadership and workers, as well as the companywide dissonance that gap creates. With top-level CEOs raking in upward of 335 times the salary of their employees, cultivating common ground and creating camaraderie can be a struggle.