After recent revelations about the emotional and societal damage sites like Facebook and Instagram are having on the world, there is a question about the relevance of social media moving forward.
Whistleblower Frances Haugen called the company to task in testimony to Congress about failures to promote civil discourse and protect young users’ mental health. Brand managers are reconsidering their connections to these platforms, perhaps. Yet, Americans are still relying on these platforms for news—making them indispensable for communicators trying to share brand stories.
Per data from Pew Research Center, Americans’ reliance on social media for news is down slightly from 2020, but 46% of U.S. adults still get news from social media at least sometimes.
Specifically, nearly a third of Americans get news from Facebook. Per the data, 66% of U.S. adults regularly use the site, and 31% regularly get news from the platform.