Report: Nearly half of all nonprofits spend no money on social media

A new report shows almost all nonprofits are on Facebook, spend little to no money, and employ just one person to handle their social media efforts.

Many companies are on social media these days, and nonprofit organizations are no exception.

In fact, most nonprofits continue to grow their presence on social media without spending a lot of time or money, Blackbaud’s 2012 Nonprofit Social Networking Benchmark Report says.

Almost half of all nonprofits (43 percent) don’t spend any money on social media, and 79 percent have only one person who spends half their time, or less, on social efforts.

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