Report: Negative social media content on the rise

Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.

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Social media negativity is on the rise

Social media has dramatically increased companies’ ability to interact with customers.

That increased engagement can be a boon for business—or quickly become a reputational nightmare.  A report from Crisp reveals that social media’s ability to propagate harmful content is a key reason behind the difficulties many organizations face around crisis response.

Particularly in the wake of COVID-19 and the Black Lives Matter movement, consumers report seeing a rising number of negative stories. Here’s how Crisp sees the risks for today’s brands:

(Image via Crisp)

This is a growing problem for brand managers, as survey respondents said they are seeing an increase in negative or inappropriate social media content being posted to brand-owned channels or ads.

(Image via Crisp)

Social media ads aren’t a panacea

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