PR Reports: Journalists view native advertising as moneymaker, want better press releases New surveys released by Cision and Isebox found that reporters have a fairly clear view of the changing media landscape, and of their roles within it. By Matt WilsonMarch 11, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.