As a lowly Web editor walking into the Sun-Times newsroom in 2007, there was no figure more awe-inspiring than Roger Ebert. I was immediately intimidated and paranoid that I would ever make a mistake when making any kind of change or tweak on RogerEbert.com.
As I quickly came to learn, there was nothing to fear. While journalists can often flash their credentials in your face or big-time you, Ebert was always accessible and willing to help young journalists. I’m not sure how many emails I sent him during my time as his colleague and then after, but I can tell you that he always responded—often impossibly quickly.
For an interview on sister site PR Daily last April, Ebert was kind enough to answer a few questions about his experience with PR professionals and social media. Here’s that Q&A:
How has your involvement with social media—Twitter, Facebook and your blog in particular—helped you connect with fans of yours (and movie fans in general) over the last few years?