Ask someone from Europe about Ryanair CEO Michael O’Leary, and it’ll likely elicit a strong reaction of some sort. A recent Twitter chat with the controversial boss is yet another in a long line of outrageous moves that would make any PR person wince. For the uninitiated, Ryanair is a discount airline that charges for almost everything, including printing your boarding pass at the airport. O’Leary, who said in his 2010 book that he doesn’t “give a rat’s arse” about his personal dignity, took over the company’s Twitter account for a brief chat this week and proved it. Combative, inappropriate, megalomaniacal and misogynistic are just a few words that can accurately describe it. A few highlights from the #GrillMOL hashtag:
Q: Would you agree you’ve reached the point where customers no longer trust you? A: Sorry, can’t read, can barely write. 81m customers would disagree with you.
In response to a female questioner, he wrote: “Nice pic. Phwoaaarr!” This one was an unprompted outburst: “Call me genius, Jesus, Superman, or odious little s**t, whatever takes your fancy as long as you fly Ryanair!