Greetings, communication pros and masters of prose.
Let’s explore some notable stories from Nov. 8-12, 2021—and extract a few useful messaging takeaways along the way:
1. Honoring veterans (the right way).
Instead of using Veterans Day as a way to promote your brand, err on the side of gratitude. Also: well-deserved freebies, deals and discounts. Avoid disingenuous or salesy messaging.
“It’s easy to spot inauthenticity, so make sure you’re thanking veterans, not promoting your brand. If you offer discounts for military members, clearly note that since service members may not be aware of them. You might also want to consider working with or donating to nonprofits such as the Wounded Warrior Project or Transgender American Veterans Association to provide support to the veteran community. And spend some time thinking about ways your company can provide support for service members year-round, not just on Veterans Day.”