Setting up a social media calendar: Why and how

Pegging your posts to annual holidays or seasonal events provides relevance and can help keep your audience engaged—and prompt them to share your content.

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Once you have determined your objectives, the most crucial aspect of developing a community is creating a calendar that will provide clear, concise directions and strategy for writing your posts.

What is a social media calendar?

A social media calendar helps you to plan topics and initiatives by week and by month. It provides a foundation to develop Facebook posts, blogs, and tweets by evaluating the social media landscape as it pertains to your business or brand. It helps you to integrate all your efforts into one visual document to make sure that you have a holistic approach to social media.

Here’s how to start establishing a social media calendar:

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