Social Media Should brands target Tumblr to attract young fans? A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter. What does that mean for brands? By Matt WilsonJan. 15, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.