Should brands worry about fake Twitter followers?

The author tests a tool to see how many brands have fake followers. He isn’t impressed by the results, and you shouldn’t be, either.

Wait a minute; this is a serious issue. The person who created this list made potentially damaging information public. Is this damage really necessary? If you’re going to make such a claim, you better be 100 percent sure. Also make sure your source is reliable enough to put your credibility, name and reputation at stake.

Something doesn’t add up

I started testing brands, famous people, regular users, and even my clients with a tool called Status People. This tool supposedly measures the level of fake fans a user may have on Twitter.

I was surprised that, according to this tool, many relevant, famous people with large followings have many fake followers. For instance, 30 percent of Gerard Piqué’s 4 million followers are fake, and 50 percent of Josef Ajram‘s 120,000 followers are fake. Something just doesn’t add up.

Another part of Status People shows inactive followers, which are also a high percentage of many accounts. What does Status People base its calculations on to say whether a user is active or inactive? And how does it determine who is fake?

You can’t measure what isn’t in your reach

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