Should your CEO do a Reddit Q&A?

President Obama answered questions on Reddit Wednesday to considerable fanfare. CEOs and other executives may want to consider it, keeping in mind that there are some pitfalls.

While vice presidential candidate Paul Ryan prepared to make some traditional remarks at the Republican National Convention on Wednesday night, the target of many of his remarks, President Obama, was communicating through a means that is uncommon in politics.

He was on the online community Reddit for about an hour in the afternoon, answering questions in one of the site’s AMA (ask me anything) threads. The Q&A session was short compared with other AMA threads, but that didn’t stop the answers that Obama did give from getting heavy coverage.

That’s all well and good for him, but what about other executives looking to engage with folks out on the Web? Can a Reddit AMA work for them? Executives and communication experts who have tried it say there’s certainly opportunity there, but no one should venture in without taking precautions.

Benefits

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.