Social Media Sierra Club’s innovative use of new Facebook Timeline By switching over to Facebook’s new timeline format, the environmental organization has packed 120 years of history into its page. By Matt WilsonMarch 14, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.