Snapchat vs. Instagram Stories: Which is best for your organization?

This infographic reveals the differences between the platforms so you decide which deserves your time and resources.

Have you ever wondered what the difference is between Snapchat and Instagram Stories?

Both allow you to post photos or videos that disappear, as well as doctor them up with filters and text. There are, however, some major differences between the two, and understanding them will help you make an informed decision.

This infographic from One Productions offers a side-by-side comparison so you can decide which is worthy of inclusion in your social media strategy. The biggest takeaways are:

  • Snapchat provides better filters and more customization.
  • Instagram Stories has a wider reach and, with Facebook as its parent company, access to more resources.

Check out the infographic below to draw your own conclusions:

(View a larger image.)

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