Here’s how to stay on top of social media marketing in just 15 minutes a day.
1. Show face (five minutes)
Spend the first minute scanning your company Facebook wall to answer any new posts, comments or questions from fans and customers. Then, post an update, add a new product photo, or link to a story about something relevant to your industry. Aim for one new Facebook post per day. If you’re short of ideas, look at current events.
Need to drum up business during a particularly hot week, for example? Come up with a fun Facebook coupon code (such as HEATWAVE) for any customer who gets two friends to “like” your page that week.
2. Tweet away (four minutes)
Do a quick search on trending news in your topic of business. Find a few stories that might be of interest to your customers or industry partners. Tweet one, and schedule a few others to be automatically sent from your Twitter account later in the day.
3. Pin it (two minutes)