Social media marketing lessons from 5 notable brands

From toilet paper to technology, your product or service can get a positive jolt from a distinctive online voice. Examine these approaches to see what might work for your web presence.

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Ragan Insider Content

Part of the problem with pursuing social media fame is that the internet is so huge—you’re competing with brands worldwide in one intense, fast-moving stream.

To master social media marketing, you must make your brand distinctive.

Let’s look at a handful of outstanding brand strategies, drawing lessons from their successes:

1. Airbnb

Airbnb is a community-driven hospitality company that enables people to list and find vacation homes online, putting it in a great position for posting visual content.

Check out some of its gorgeous Instagram posts:

Visuals play a huge role in guiding people to choose a vacation home, and these striking images help Airbnb stand out in the travel industry.

Even for less visual forms of social media, Airbnb’s team works hard at creating a community with its hosts and guests, tweeting about current topics:

It also responds to Facebook comments:

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