Social media marketing lessons from 5 notable brands
From toilet paper to technology, your product or service can get a positive jolt from a distinctive online voice. Examine these approaches to see what might work for your web presence.
Part of the problem with pursuing social media fame is that the internet is so huge—you’re competing with brands worldwide in one intense, fast-moving stream.
To master social media marketing, you must make your brand distinctive.
Let’s look at a handful of outstanding brand strategies, drawing lessons from their successes:
1. Airbnb
Airbnb is a community-driven hospitality company that enables people to list and find vacation homes online, putting it in a great position for posting visual content.
Check out some of its gorgeous Instagram posts:
Visuals play a huge role in guiding people to choose a vacation home, and these striking images help Airbnb stand out in the travel industry.
Even for less visual forms of social media, Airbnb’s team works hard at creating a community with its hosts and guests, tweeting about current topics:
It also responds to Facebook comments:
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