Part of the problem with pursuing social media fame is that the internet is so huge—you’re competing with brands worldwide in one intense, fast-moving stream.
To master social media marketing, you must make your brand distinctive.
Let’s look at a handful of outstanding brand strategies, drawing lessons from their successes:
Airbnb is a community-driven hospitality company that enables people to list and find vacation homes online, putting it in a great position for posting visual content.
Check out some of its gorgeous Instagram posts:
Visuals play a huge role in guiding people to choose a vacation home, and these striking images help Airbnb stand out in the travel industry.
Even for less visual forms of social media, Airbnb’s team works hard at creating a community with its hosts and guests, tweeting about current topics:
It also responds to Facebook comments: