Social media pitching: Journalists share their preferences

A half-dozen scribes convened for a recent panel discussion and offered personal dos and don’ts for PR pros.

Most PR pros would respond with a resounding “yes.” Who wouldn’t want to hear how journalists respond to pitches, find news leads, and use social media to do their jobs?

A group of journalists did just that recently, and here’s what they said.

On Feb. 21, six working journalists convened for “Twitch! Communications in the Age of Social Media,” at the National Press Club in Washington, D.C.

I put together their responses to help PR pros do their jobs better.

In addition to me, panelists included Stacey Samuel, producer at CNN; Mike DeBonis, politics reporter at the Washington Post; Davar Ardalan, producer for NPR’s “Tell Me More,” Jenee Desmond-Harris, White House correspondent for The Root; Julie Bykowicz, Financial Reporter for Bloomberg News; and Molly McCluskey, freelance financial reporter for the Motley Fool.

Here’s what they shared:

Have a social presence. Not only is it smart to be on social media to reach your customers, but journalists hang out there, too.

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