Social Media Social media users like ‘prosocial’ brands, research shows People who regularly use social media want to work with companies that do good things. And, those people happen to be nicer than non- social media users. By Matt WilsonJune 1, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.