Southwest PR campaign makes all the right moves Southwest Airlines has once again earned its reputation for communicating better than nearly everyone in the business. By Mark Ragan@MarkRaganCEOMarch 10, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.