PR Starbucks’ new dress code allows tattoos in ‘cool’ PR move The coffee chain recently announced its new dress code, prompted by employees petitioning for a change. Will other brands follow suit? By Beki Winchel@bekiwekiOct. 21, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.