Elevating strategy, creativity and content with AI
Virtual Training
October 11, 18, 25 1-3 p.m. ET
(three consecutive sessions)

Register for this three-part certificate series to elevate your communications plans, posts and performance using today’s leading AI tools.

Supercharge omnichannel copy generation • Increase productivity • Streamline workflows • Save time • Improve reporting, storytelling and communications • Create marketing copy, social media and thought leadership content faster • Learn from practice use cases • Boost creativity • Elevate strategy

AI is already changing the game for communicators and marketers. As investments in creativity are slashed, budgets reallocated and a preponderance of social media channels emerge, communicators and marketers need to master the art of AI-generated comms in order to keep up and succeed.

In this workshop series, attendees will not only learn how to use AI tools, but to leverage them to develop top-notch media pitches, blog posts, internal and external email communications, social media copy, reports, graphics and more.

Our instructors will dive deep into the most prominent emerging AI tools and software for communications professionals, guiding participants in the use and mastery of ChatGPT, Bard, Jasper, DALL-E, Midjourney and more. You’ll leave equipped with the knowledge needed to incorporate AI into marketing and communications workflows, generate big ideas, develop top-quality written and visual assets, and navigate the legal and ethical side of utilizing these tools.

The brightest minds at the intersection of AI, comms and marketing will explore how these disciplines can unite to help professionals take their careers and organizations to the next level. Our curriculum, classroom collaboration and instructors will help future-proof your communications and step into the AI-powered future.

Secure Your Seat Today!

Included in this class:

  • “Office hours” to consult with your instructor
  • Handouts and assessments for your comms program
  • Interactive breakouts and networking with fellow attendees
  • Interactive Q&As with expert guests leading AI efforts

Grow your expertise, value and career today,
register now.


CLASSROOM MATERIALS (Exclusive for Attendees):

  • The Ultimate Guide to AI Marketing
  • The AI Terms Cheat Sheet for Marketers and Communicators
  • AI for Content Marketing: The Blueprint
  • AI Trends in Marketing Communications: The Complete Evolution
  • How AI Advances Affect Email Tactics


Join to leverage AI as a competitive differentiator that dramatically improves your communications and marketing efficiencies, content and results. You’ll receive assignments, a certificate of completion and an AI plan you can tailor to your organization.

Week 1: Prompts and Writing
Oct. 11, 1-3 p.m. ET
The Art of the Prompt: How to Generate Tailored, Top-Notch Writing With ChatGPT and Beyond

AI can dramatically enhance your writing capabilities, freeing you up to maximize your time on creative ideation and innovation. In this specialized workshop, we’ll take a hands-on journey into the world of advanced AI prompting strategies to hone your writing skills for different types of content. Communicators and marketers will learn how ChatGPT “thinks,” and how to engage with this and other conversational AI tools to craft compelling marketing copy, social media posts, email newsletters, website content and more that resonate with diverse audiences and drive tangible results. This workshop will cover:

  • Using generative AI: How to navigate and get started with this tool, from prompt understanding to crafting responses.
  • Generating tailored messaging: How to leverage the power of GAI to develop strategic messaging that resonates with specific audience segments, both internal and external.
  • Honing your craft: Optimizing writing with to generate ideas, refine content and streamline the writing workflow for high-quality copy.
  • Exploring the possibilities: Practical applications through workshops on generating captivating blog posts, newsletters, social media updates, and website copy using the best writing prompts.
  • SEO and conversational AI: Discovering whether ChatGPT and Bard could impact Google Search and how to incorporate AI to level up your SEO game.


  • Top 10 AI tools for communicators — benefits and best practices.

Light Homework:

  • Set up a free ChatGPT account (class demos will be on ChatGPT 3).
  • Draft a sample email newsletter and social media post using the prompts shared in module 1.
Week 2: AI-Powered Marketing
Oct. 18, 1-3 p.m. ET
Marketing Magic: Elevating Communications and Audience Engagement with AI

In this comprehensive workshop designed for communicators and marketers, attendees will explore the transformative power of AI in crafting compelling, high-performance marketing messages and content. The session will delve deep into AI-powered writing and image generation tools, equipping participants with the skills to create persuasive copy and eye-catching assets that resonate with their target audience, enhance brand storytelling and incite audiences to take action. Participants will learn:

  • Endless possibilities: The many applications of AI-powered content in marketing communications.
  • Practical tactics: Leveraging AI-driven writing tools such as Bard and ChatGPT and image-generation tools to generate engaging marketing copy, social media posts, email campaigns and website content that captivates and retains customers and drives clicks and purchases.
  • Refining for authenticity: Tailoring AI-generated content to match brand tone, style and personality for consistent messaging and audience engagement.
  • Do’s and don’ts: Ethical considerations in using AI for content generation and maintaining a human touch in marketing.
  • Gauging performance: Measuring the effectiveness of AI-generated content and iterating for continuous improvement.
  • Examples and inspiration: Real-world case studies of successful AI-driven marketing campaigns and their impact on audience engagement.

Light Homework:

  • Set up a free Midjourney account (pro tip: use “v5” in prompts to access version 5).
  • Create a fun graphic for your brand’s social media channels — and come prepared to discuss the resulting creative and ethical concerns next week.
Week 3: Strategy and Storytelling
Oct. 25, 1-3 p.m. ET
AI + Human Fusion: Elevating Your Storytelling and Navigating Legal Considerations

Discover how to take your strategic storytelling and communication skills to the next level by effectively integrating AI with human creativity. In this workshop, you’ll learn how to use AI as a building block for strategy, differentiate your messaging with customization and strike a balance between authenticity and automation in brand storytelling. Additionally, you’ll gain insights into leveraging AI for communication measurement and data-driven decision-making, while also addressing challenges and risks such as copyright, bias, misinformation and legal issues, to establish a generative AI policy for your organization. Find out how to navigate:

  • Getting results: Strategically incorporating AI in your communication efforts to improve outcomes and stand out amid the noise, reach customers and leveraging insights to measure those results and make data-driven decisions.
  • Unlocking originality: Infusing creativity and customization into your AI-powered output to craft brand marketing stories that resonate and account for essential aspects of human psychology that AI may miss.
  • Avoiding pitfalls: Navigating potential challenges and risks related to AI, including copyright, bias, misinformation, legal and security issues and audience backlash.
  • Success from the outset: Formulating a comprehensive generative AI policy to ensure ethical and compliant AI usage within your organization.

Join us in this insightful session to elevate your strategic storytelling and communication prowess, while also navigating the legal considerations and challenges that come with embracing AI in your professional journey.



Jess Zafarris

Director of ContentRagan and PR Daily

Jess Zafarris is an author, content director, editor, journalist, social media engagement strategist and creator. Her 13 years of experience in this space have included such roles as the Director of Content at Ragan Communications, Audience Engagement Director at Adweek, and Content Strategist and Digital Content Director for Writer’s Digest and Script Mag. She moderated and emceed at events including Social Media Week and Brandweek, and presented at the Writer’s Digest Conference and State of Social. She is also the author of the etymology books WORDS FROM HELL (Hachette 2023) and ONCE UPON A WORD (Rockridge Press 2020) and an educational social media creator who speaks and creates entertaining content about word origins.


  • AI toolbox: Top 10 AI apps for communicators to increase productivity and results.
  • Creativity and brainstorming: Easy AI techniques to generate winning ideas for newsletters, blogs, social media posts, landing page copy, emails and more.
  • Writing and image creation: How to improve your writing skills, shorten writing time and create amazing images by mastering the latest AI prompts.
  • Storytelling and SEO: Improving your storytelling for human audiences and your rankings for search engines with simple AI techniques.
  • Strategy and measurement: Using AI to analyze data, extract insights and make smarter decisions for your comms strategies.
  • Bonus: Navigating AI copyright, bias, misinformation, legal and security issues.


Top reasons to attend this virtual certificate course

  • You’ll listen to and interact with the nation’s top AI experts.
  • You’ll receive an AI Certificate.
  • You’ll get access to all presentations and an on-demand recording of the course.
  • You’re guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive course in small segments over 3 weeks.

Secure your seat today for this renowned AI course offered by Ragan, and elevate your communications plans, posts and performance using today’s leading AI tools.

Regular Rate

Ragan Insider Member

(Not an Insider? You can become one when registering!)



Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or

AI Certificate Course for Communicators & Marketers

Get Recognized!

This advanced course is designed to help you enhance your strategic planning and content creation capabilities by leveraging the latest AI generation tools to help you produce better work, faster—so you get the results and recognition you deserve, along with the Certificate of Completion!


Here’s what past attendees have said about our last certificate course!

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If you can’t attend one or more of the sessions live, you will receive the on-demand versions to complete the course.




For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager



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For information on programming and speakers, please contact:
Joyceann Garippa
Head of Content