AI Certificate Course
November 10, 17, and 24 | 1-3 p.m. ET
Three consecutive modules
Register for this three-week certificate course to keep up with new AI developments, supercharge your AI strategy, lead in AI integration, crush content creation using GenAI tools, streamline workflows with Agentic AI—and future-proof your career.
Our November 2025 AI course is still being designed, and will incorporate the latest breakthroughs and technology in this field that is transforming how communicators strategize, create and deliver content. From generative and Agentic AI tools to shifting policies, legal complexities and brand concerns, the landscape is growing more complicated by the day. If you’re not harnessing the latest AI advances, you risk being left behind.
More information about this three-week, interactive certificate course will be released closer to the date. Previous AI courses have included hands-on exercises in GenAI (e.g., ChatGPT, Claude, Gemini, CoPilot, Claude, Deepseek and more), introduced practical use cases for Agentic AI and showed attendees how to create unforgettable content—faster and smarter. You’ll learn how to safeguard your brand voice, engage audiences more deeply and streamline your workflow, all while measuring the metrics that matter.
Our interactive courses are sure to help you master the critical AI strategies you need to stay relevant. We’ll create AI visuals and videos together, develop persona-based prompts to boost your content quality and consistency, and outline how AI can monitor brand reputation threats and help handle crises (including deepfakes and AI brand hijacks).
By the end of this course, you’ll have the confidence—and the certificate—to show leadership, clients and colleagues that you’re ready to tap AI’s full potential to drive measurable results… no matter what new platform, policy or pitfall arises next.
You’ll Learn To:
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Create killer content with GenAI, from copy to eye-catching visuals to video.
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Master agentic AI to help make smarter decisions and automate processes.
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Adopt top AI platforms like ChatGPT, CoPilot, Gemini, Claude, Deepseek and more.
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Implement ethical AI practices that respect privacy and ensure compliance.
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Champion AI initiatives and position yourself as an AI leader.
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Launch impactful AI use cases inspired by real-world successes.
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Use data to optimize your AI performance and boost engagement.
CURRICULUM
Join to leverage AI to improve your efficiencies, content and results. You’ll receive assignments and a certificate of completion. NOTE: Please come prepared to use your or your organization’s preferred AI tool during in-class breakouts.
AI is evolving too quickly for communicators to rely on beginner-level skills. Lackluster prompts lead to generic outputs that miss your brand’s voice and nuanced audience needs. In this session, you’ll discover practical tactics to take your AI usage to the next level. We’ll explore the newest GenAI policies, platforms, advanced prompting techniques and persona-driven approaches—so you can create more effective, tailored content while staying ahead of the AI curve. What you’ll learn:
- Responsible AI: How to first set guardrails addressing bias, building transparent “human in the loop” processes and developing usage policies to keep AI efforts ethical and on-brand.
- Tool Stack Updates: A rundown of the latest generative AI tools (new ChatGPT’s modules, CoPIlot updates, Claude features, DeepSeek plug-ins, among others) and how to integrate them seamlessly into your existing workflows.
- Training AI on Your Assets: Step-by-step methods to feed brand guidelines, style guides and user personas into AI for more consistent results.
- Power Prompting in Practice: How to craft persona-based prompts that produce distinctive, on-brand outputs—no more bland boilerplate text.
- Beyond “Chat”: Leveraging specialized AI features—such as code interpreters and knowledge graph queries—to refine and optimize content creation.
Light Homework: Choose one asset (e.g., a brand guide). Draft three persona-based prompts that reflect your organization’s brand voice. Test them in at least one GenAI tool of your choice, then note how each prompt impacts tone and clarity in the output/asset. Bonus: Try an advanced feature (e.g., upload and summarize a document).
Today’s audiences demand vivid visuals and video—but tool overload and culture caps can tank your GenAI dreams. In this session, we’ll dig deep into refining prompts for on-brand content strategy—including copy, images and clips. Then our brand guest will reveal how ChatGPT Enterprise, home-grown, gated AI and an 80% open rate AI newsletter turned skeptics into super users—proving that solid guardrails plus human creativity beat chatbot chaos every time. What you’ll learn:
- Content Strategy & AI Copy: Techniques for transforming bland drafts into polished, on-brand copy—plus editing hacks that preserve quality and credibility.
- Image Creation & Enhancement: How to generate scroll-stopping visuals using Midjourney, DALL·E, AdobeAI or other platforms while ensuring brand consistency.
- Video Production Simplified: Best practices for AI-driven storyboarding, script generation and editing with tools like InVideo, Synthesia, Sora or even AdobeAI.
- Culture-Shift Strategies: Real world use cases to emulate—from newsletters and prompt libraries to training tactics that tame fear move AI newbies to power users.
- Custom GPTs: Examples and tips for building custom GPTs, including executive persona GPTs that echo leadership voice for posts, memos and analysis—keeping humans in the loop for thought leadership.
Light Homework: Use any AI video platform (e.g., InVideo, Synthesia) to create a 30-second clip that reflects your organization’s messaging. Post it privately or share with a colleague for feedback on branding, tone and clarity.
As AI becomes more autonomous, it’s no longer just a tool—it’s reshaping workflows, redefining roles and even influencing how teams manage stress and strategy. In this closing module, you’ll learn how to use agentic AI to automate key processes, co-create full marketing and comms plans, and track what’s working. Then hear from an AI comms leader in the Department of Veterans Affairs on how teams are using AI across storytelling, media relations and workplace wellness—helping colleagues reframe fears into fluency. What you’ll learn:
- Agentic AI 101: How to set up and leverage AI “agents” to automate repetitive tasks, monitor brand reputation threats and optimize team workflows.
- Workflow Examples: Use cases for integrating AI across media relations, internal comms and storytelling—plus how to co-create full marcom plans from strategy to visuals.
- ROI & Impact Metrics: How to measure time saved, output quality, crisis avoidance and overall performance gains from GenAI and agentic AI usage.
- Ethical & Legal Safeguards: Practical tips for navigating copyright, data security and usage standards to keep your AI efforts aligned and accountable.
- Voices from the Frontlines: How the VA is putting EO 14110 into action—plus how to navigate AI adoption at scale, reframe job fears and support more inclusive, neurodivergent-friendly workflows.
Light Homework: Draft a simple AI usage policy outline for your organization. Include guidelines around permissible tasks, ethical considerations, data compliance and a plan to measure ROI or success indicators once the policy is in place.
CLASSROOM MATERIALS
(Exclusive for Attendees)
- The Updated ChatGPT Prompt Cheat Sheet
- The Ultimate Guide to AI Marketing
- The AI Terms Cheat Sheet for Marketers and Communicators
- AI for Content Marketing: The Blueprint
- AI Trends in Marketing Communications: The Complete Evolution
- How AI Advances Affect Email Tactics
INSTRUCTORS
TOP 7 SKILLS YOU'LL LEARN:
- Craft better content, faster using the newest GenAI tools and techniques.
- Leverage Agentic AI to streamline workflows, automate tasks and bolster brand protection.
- Develop persona-based prompts to transform lackluster outputs into compelling, on-brand copy.
- Design scroll-stopping creative (images, text, video) and experiment with AI for multimedia.
- Monitor brand reputation and handle crises more effectively with AI-driven insights.
- Measure what matters by using AI to analyze data, extract insights and demonstrate ROI.
- Protect your organization with essential AI policies, style guides, copyright and security best practices.
Top reasons to attend this virtual certificate course
- Stay current on AI trends and emerging technologies to remain competitive.
- Boost engagement by creating more effective, personalized and meaningful AI-driven content.
- Expand your influence through advanced audience targeting—find the right message, time and place.
- Optimize workflows with Agentic AI, automations and real-time intelligence to save time and resources.
- Enhance credibility by developing and enforcing AI style guides, brand voice standards and usage policies.
- Increase ROI by understanding which AI tools work best—and measuring their impact on outcomes.
- Future-proof your skill set by embracing GenAI, Agentic AI and beyond.
Don’t miss your opportunity to master the latest in GenAI and Agentic AI—so you can transform your content, elevate your career and lead your organization into the next era of communication.
Regular Rate
$1699
Ragan Insider Member
$1599
Nonprofit/Gov
$1549
Group pricing for 3 or more is available when going through the registration process!
If you can’t attend one or more of the modules live, you will receive the on-demand versions to complete the course.
WHO ATTENDS
Communications and marketing professionals from these organizations have earned certificates:
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees say about the AI Certificate Course!
The AI certification took a topic that can be intimidating and made it exciting! Great leadership and skillful presentation.
Got lots of direction I can use immediately to make a difference in my communications role.
The AI Course for Communicators is a great introduction for anyone looking to introduce themselves to AI tools. It really helps make you feel more comfortable integrating AI into your work and being open to all the amazing possibilities it offers. I left more excited about AI than hesitant to use it.
Great introduction to AI tools: which tools to invest in, how to properly utilize them, setting policies and goals around them, as well as educating leadership on AI utilization.
AI is a scary world, but Ragan broke down how to face the Stephen King-like fears of horror by embracing it with safeguards and rails.
Get Recognized!
This advanced course is designed to help you enhance your strategic planning and content creation capabilities by leveraging the latest AI generation tools to help you produce better work, faster—so you get the results and recognition you deserve, along with the Certificate of Completion!
