AI Certificate Course
Elevating strategy, creativity and content with AI
March 6, 13, and 20 | 1-3 p.m. ET | Three consecutive modules
Our curriculum, classroom collaboration and instructors will help future-proof your communications — and career.
By now, you’ve likely experimented with or added some AI to your content creation efforts. But that doesn’t mean you’re using the very latest AI platforms, prompts and protections. If you want to stay relevant, generate smarter strategies and produce stellar content faster while leveling up your skills and job security, this is one course you can’t afford to miss.
This series is the launch pad you need ensure your content strategy, production and results rise above the competition — all by learning principles and best practices for using generative AI tools like ChatGPT 4.0 (with Dall-E), Bard, Bing.AI, Jasper, Writer, Claude, Microsoft CoPilot and more.
Join practiced, authoritative guides in AI and an instructor who helped shape a marketing organization’s AI policies and processes to harness your own AI superpowers. You’ll learn to galvanize everything from content creation to audience engagement — all while ensuring your organization, brand identity and voice are protected.
Included in this class:
- Certificate upon completion of course
- Handouts and assessments for your content planning
- Interactive breakouts and networking with fellow attendees
- Interactive Q&As with expert guests leading AI efforts
CURRICULUM
Join to leverage AI to improve your efficiencies, content and results. You’ll receive assignments and a certificate of completion. NOTE: Please come with an account that includes ChatGPT 4. Options include Perplexity AI, Copy.ai, Jasper, Google Gemini, Writer, Claude, ChatGPT or Bing.AI.
CLASSROOM MATERIALS
(Exclusive for Attendees)
- The Updated ChatGPT Prompt Cheat Sheet
- The Ultimate Guide to AI Marketing
- The AI Terms Cheat Sheet for Marketers and Communicators
- AI for Content Marketing: The Blueprint
- AI Trends in Marketing Communications: The Complete Evolution
- How AI Advances Affect Email Tactics
GAIN VALUABLE INSIGHTS & SKILLS
IN 7 AREAS UPON COMPLETION:
- AI toolbox: Top AI apps for communicators, including a deep dive into ChatGPT, Dall-E, Jasper, Writer and Claude — plus an overview of MSFT CoPilot, MidJourney useful GPTs for communicators.
- Creativity and brainstorming: Easy AI techniques to generate winning ideas for newsletters, blogs, social media posts, landing page copy, emails, video and images.
- The anatomy of persona-based AI prompts: How to craft effective persona-based prompts — and use foundational knowledge docs to improve your outputs.
- Writing, image creation and video generation: A deep dive into how to harness AI tools for better creativity and brainstorming content creation.
- AI policies and guidelines: AI policies to borrow and make your own — plus how to create an AI style guide that reflects your organization’s voice and values.
- Strategy and measurement: Using AI to analyze data, extract insights and make smarter decisions for your comms strategies.
- CYA meets AI: Navigating AI copyright, bias, misinformation, legal and security issues.
Top reasons to attend this virtual certificate course
- You’ll listen to and interact with the nation’s top AI experts.
- You’ll receive an AI Certificate.
- You’ll get access to all presentations and an on-demand recording of the course.
- You’re guaranteed extensive, how-to instruction you can use immediately.
- You can attend this immersive course in small segments over 3 weeks.
Secure your seat today for this renowned AI course offered by Ragan, and elevate your communications plans, posts and performance using today’s leading AI tools.
Regular Rate
$1099
Ragan Insider Member
$999
Nonprofit/Gov
$949
If you can’t attend one or more of the modules live, you will receive the on‑demand versions to complete the course.
WHO ATTENDS
Communications and marketing professionals from these organizations have earned certificates:
Get Recognized!
This advanced course is designed to help you enhance your strategic planning and content creation capabilities by leveraging the latest AI generation tools to help you produce better work, faster—so you get the results and recognition you deserve, along with the Certificate of Completion!