AI for
CommunicatorsVirtual Conference

New strategist to build trust, influence and impact

Thursday, Sept. 19, 2024
11 a.m.-3:30 p.m. ET

Embracing the Future of Content Now

  • Elevated Content
  • Improved SEO
  • Ethical Considerations
  • The Top Gen AI Tools
  • AI-Centric Workflows
  • AI Terminology
  • Prompt Potency

It’s no overstatement to say that future advancement (or even employment) in the communications industry will require AI know-how. According to the AI in Marketing and Communications Benchmark Report by Ragan and The Conference Board, 87% of marketers and 85% of comms pros have integrated AI into their workflows, using it for tasks such as personalization, content generation and image creation.

With the Ragan AI for Communicators Virtual Conference on Sept. 19, you’ll stay ahead of the curve by learning how to craft compelling narratives and engaging visuals, which AI tools should be on your radar and the practical considerations of using AI to generate content, including trademark and copyright.

Gain valuable insights into key definitions, prompts for sparking creativity, and practical tips on integrating AI into your writing and visual content. We’ll even dive into the ethical challenges and concerns of partnering with AI.

Don't miss this opportunity to join fellow communicators and content creators in exploring how they’ll take their work to the next level with the power of AI. Register now to secure your spot at the forefront of innovation in content creation.

Top reasons to attend this virtual conference:

  • You’ll learn from and interact with the top digital creators and AI experts.
  • You'll get essential takeaways you can apply right away.
  • You'll receive all presentation slides and handouts.
  • You'll get access to the on-demand recording for 12 months.

Register to secure your spot today!

Agenda

11:00-11:05 a.m.
Introductory Statement (Ragan)
11:05-11:35 a.m.
AI Foundations: Definitions, Tools and Techniques

Whether you're new to AI or seeking to deepen your knowledge, this introductory session will provide clarity on core concepts, terminology and frameworks that will help you understand AI and its potential applications.

  • Demystifying AI Jargon: Gain a clear understanding of commonly used terms and concepts in the AI landscape, from LLMs to prompts, narrow AI, general artificial intelligence, superintelligence and beyond.
  • Navigating AI Taxonomy: Explore the different categories and subfields within AI, including supervised learning, unsupervised learning, reinforcement learning, and deep learning — and how they contribute to AI applications.
  • The AI toolbox: Learn how to set up AI accounts and get the most out of ChatGPT, Lumen5, Bard, Dall•E, Midjourney and even Microsoft’s Copilot, plus a list of the top AI tools for communicators.
11:35 a.m.-12:05 p.m.
Content Creation Strategies: Real-World AI Success Stories

AI is revolutionizing the way we create. In this session, you’ll learn how top experts are leveraging AI to improve marketing ROI, increase customer engagement, enhance brand awareness, and endless other possibilities. You’ll gain insights on how you can build out your own AI-based content creation strategy.

  • Master AI Integration: Best practices on integrating AI tools and technologies into your content creation workflows to streamline processes and maximize impact.
  • Real AI Success Stories: Examples of AI applications in both internal and external communications, including chatbots, personalized messaging and content recommendation systems.
  • Use Cases: How ChatGPT, Jasper and Copilot can help deliver on market research, brainstorming and planning, A/B testing, SEO optimization, data insights, audience engagement, and more — all designed to help you adjust and optimize your content.
  • Measurement and Feedback: How to use AI tools to measure, refine and enhance your content so it improves employee engagement, satisfaction and productivity — plus how AI can process and analyze feedback forms and surveys.
12:05-12:15 p.m.
Lightning Talk
12:15-12:25 p.m.
Short Break
12:25-1:05 p.m.
PANEL
Prompting Creativity: Unleashing AI's Potential in Content Creation

Get ready to learn the secret formula to unlock the responses you want from your prompts. We’ll focus on exploring various techniques and strategies for effectively building prompts. You’ll learn how ChatGPT thinks, and how to engage with it and other conversational AI tools to craft compelling marketing copy, social media posts, email newsletters, website content and more that will resonate with diverse audiences and drive tangible results.

  • Crafting Impactful Prompts: Learn how to select and fine-tune prompts that elevate your prose — without sacrificing creativity and voice.
  • Anatomy of a Perfect Prompt: Why the best prompt might be four prompts — and how to build that structure to improve writing and content output.
  • Gen AI Content Hacks: Quick ways to generate big ideas, refine existing written content, and how to slice-and-dice a single piece of hero content into multiple outlets.
  • Data Security Considerations: The implications of using ungated AI prompts, and strategies for ensuring responsible and ethical AI usage in content generation.
1:05 - 1:20 p.m.
Breakout Room
Hands-On Exploration: ChatGPT

In this guided workshop, you’ll join a breakout room after being given a prompt and assignment by the instructor. You’ll work with your team and collaborate in ChatGPT to develop a prompt with the new techniques and strategies you just learned.

1:20 -1:45 p.m.
Elevating Your Content: Editing and Personalization Like a Journalist

Just like a person, AI LLMs tend to favor and repeat certain words and phrases — and they often introduce grammar errors. Read enough ChatGPT generated articles and you’ll start spotting the red flags. In this session, you’ll learn to spot them before they make it into your own copy — and how you can use journalist-proven editing techniques to make sure your content is grammatically correct and SEO-friendly.

  • Refining Your Raw Material: Learn how to transform raw content generated by AI tools into high-quality, polished pieces that meet professional standards.
  • Applying Journalistic Editing Techniques: How editing strategies inspired by journalism basics can help enhance clarity, coherence and overall effectiveness of your AI-created content.
  • Expand your Vocab and Precision: Tips and tricks to avoid generic phrases by incorporating precise nouns and verbs, showcasing a breadth of vocabulary and attention to detail.
  • Diversify Sentence Structures: Keep your audience engaged by breaking up run-on sentences and using a mix of sentence structures.
  • Personalizing Your Content: Learn how to make sure your brand voice comes through — even when it’s AI-generated — by defining your tone, monitoring and refining.
1:45-2:15 p.m.
Visual Storytelling: Creating Compelling Images and Videos

You’ve now experienced how AI serves as your ultimate creative ally. Now, you’ll learn how to use just a handful of your words and evolve your ideas, bringing them to life in the form of images and videos. Whether you’re a creative, communicator or a storyteller — or all three — you’ll learn about the tools you need to turn your concept into a visual story.

  • Exploring AI-Powered Image Generation: An overview of how AI-powered image generation tools can streamline the process of creating visually stunning graphics and illustrations.
  • Real World Use Cases: Discover how you can use image and video-based AI tools for creating blog posts, social media posts, slide decks, storyboards, promotional and instructional videos and more.
  • Mastering Video Creation with AI: Learn how AI technologies can revolutionize video creation, from automating editing processes to enhancing visual effects and animations.
  • Tools of the Trade: Explore a variety of AI-powered tools and software specifically designed for image and video editing, including Canva, Picturary, Adobe Spark, Lumen5, Dall-E (and image editing hacks in ChatGPT).
2:15 – 2:30 p.m.
Breakout Room
Creating Your Own Visual Content

Put your newfound knowledge into practice. You’ll join a breakout room after being given a prompt and assignment by the instructor. You’ll collaborate with your team to develop a Lumen5 video using the techniques you just learned.

2:30-2:40 p.m.
Lightning Talk
2:40-3:25 p.m.
PANEL
Securing Stakeholder Buy-In for Safe and Swift AI Adoption

You’ve filled your AI toolkit, and now it’s time to implement it. Get ready for a discussion around the best approaches for implementing an AI-rollout within your company, including ethical and privacy concerns and critical strategies for securing stakeholder buy-in.

  • Gaining C-suite Confidence: Actionable tactics and takeaways for persuading C-suite executives on the safety and efficacy of AI integration.
  • Ensuring Safety Measures: Best practices for risk mitigation strategies — and how to assure stakeholders that AI implementation is not only innovative but also safe and reliability.
  • Ethical Considerations: The ethical implications of using prompts in AI content creation, and strategies for ensuring responsible AI usage in the generation of content.
  • Navigating Privacy and Copyright Issues: How to safeguard your brand and experiment safely with image generation.
  • The Internal AI Task Force: Learn how to assemble a dedicated team tasked with overseeing AI initiatives, including the key roles and responsibilities necessary for success.
  • Strategies to Implement ASAP: The practical steps you need to take to kickstart AI implementation right away, starting with an audit of your goals.
3:25-3:30 p.m.
Closing Statement: Top Takeaways

Speakers

Speakers will be announced soon.

 

INTERESTED IN SPEAKING?

Please reach out to Moderator and Producer
Alyssa Smith.

Top things you’ll learn at this conference:

  • Mastering AI Literacy: How AI revolutionizes content creation, harnessing creativity and engagement in writing and image generation for social media, internal and external communications.
  • Building Your AI Toolkit: Essential skills for scouting the perfect for you gen Al tools to produce your best work and collaborate efficiently.
  • Tactics, Techniques, and Triumphs: Put your newfound knowledge to work through hands-on exercises that integrate AI with data visualization and storytelling for impactful narratives and visuals.
  • Craft and Refine with Journalistic Flair: Elevate your content with editing techniques inspired by journalism, ensuring it captivates your audience while maintaining precision and conciseness, eliminating AI word salads.
  • The Untold Truths: Fear and ethics in AI-infused content creation and how to navigate the mobile minefield of ethics and potential biases in AI algorithms.

 

Pricing
Join us to unlock the secrets of energizing content creation, audience engagement, and the ethics guard rails when using AI.
VIP Regular Rates
Virtual Conference Registration $1,299 $1,599
Virtual Conference Ragan Insider Member $1,249 $1,549
Nonprofit/Gov Event Registration $1,199 $1,499

All attendees will receive the recording of the event.


Group Discounts

Would you and your team like to attend? Group pricing is available when registering! Contact Shallon Blackburn for more information.

RAGAN COUNCIL MEMBER DISCOUNTS

Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
Ragan Insider Logo
RAGAN INSIDER DISCOUNTS

Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!

Phone registrations and group pricing: For group orders, please contact our customer service team at 800-878-5331 or cservice@ragan.com

Register to secure your spot today! Don’t miss this opportunity to:

  • Access exclusive content and resources.
  • Connect with your peers.
  • Get the ideas & tools to stay ahead in today’s rapidly changing world.

REGISTER NOW

Register today. Once registered, you’ll be able to join the private LinkedIn group right away.

BONUS MATERIALS
  • Benchmark Report: AI in Marketing and Comms
  • All slides and presentations from speakers
  • Connections to our esteemed speakers

Sponsors & Partners

Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.

Let's Partner!

Who Should Attend?

You should attend if you spend at least a quarter of your time in any of these areas:

Brand Management • Content Creation • Content Strategy • Corporate Communications • Crisis Communications • Digital Communications • Executive Communications • Internal Communications • Issues Management • Marketing • Media Relations • Public Affairs • Public Relations • Reputation Management • Social Media • Storytelling • Writing

REGISTER NOW

AI Virtual Seminar Certificate

Get Recognized!

Each registration comes with a personalized "AI Literacy Summit for Content Creators" Certificate of Completion for attending.

REGISTER NOW

WONDERING IF YOU SHOULD ATTEND?

Here’s what past attendees are saying about Ragan and PR Daily Events!

Have Any Questions?