Virtual Workshop
AI Governance Workshop
Practical Policies and Workflows to Protect Your Brand and Reputation
Nearly 6 in 10 communicators say their orgs still don’t have fully established AI governance policies, according to Ragan’s “State of AI & Communications” report. Join this workshop to finally turn policy into practical rules, content guardrails and workflows that protect your brand before mistakes become reputation problems.
Of course, comms doesn’t own AI governance alone. But when it breaks down, whether in brand content, employee AI use or customer-facing communications, the fallout hits trust, reputation and the bottom line—the very assets comms is expected to protect.
Comms does own a critical part of brand governance: the standards and reviews that keep AI-assisted speeches, videos, visuals and copy accurate, on-brand and safe to publish. It also helps turn legal and tech requirements into guidance employees can actually understand and use.
In this 90-minute workshop, Ragan’s Center for AI Strategy advisors Catherine Richards, Co-Founder of Expera Consulting and Rowan Toffoli, GenAI Lead and Innovation & Technology Communications Manager at Lockheed Martin, will share practical guardrails, workflows and checklists while clarifying where comms should lead, advise, review or escalate.
Learn how to protect your brand, shape the rules for AI-generated content and earn a stronger voice in your org’s AI decisions.
You’ll Learn:
- Your Governance Role: How to protect brand, content and reputation at any level by applying AI rules, flagging risks and helping to shape practical content guardrails.
- Plain-Language Policies: How to clarify approved tools, sensitive data, disclosure, human review, prohibited uses and when employees need permission before using AI.
- Practical Guardrails: Ways to set checkpoints for AI-assisted executive speeches, videos and copy, factual claims, brand voice, visual identity, outside agency work and higher-risk content.
- Responsible AI Use: Tips to give employees clear rules, brand standards, practical examples and quick answers so they use AI confidently and responsibly across teams.
- Risk and Proof: How to prepare for AI incidents and track policy gaps, employee confidence, content quality, brand consistency, reputation protection, workflow gains and business value.
- And, get all your questions answered!
AGENDA
AI mistakes can quickly become trust, reputation and business problems. Once AI touches a speech, social post, employee message, image or video, governance becomes a comms issue too. You need to know the rules, spot risks and know when to raise a hand.
Even strong AI policies can fail when employees are unsure which tools are approved, what data they can use, when human review is needed or where to get answers. This session will share eight governance blind spots where rules break down and what comms can do to make AI use safer, clearer and more on-brand. You’ll learn:
- Your Governance Role: How to apply AI rules, flag risks and help shape practical guardrails for the content and workflows your team owns.
- Eight Blind Spots: How to spot employee fear, unclear data rules, weak review processes, missing measurements and pilots that never become everyday practices.
- Responsible AI Use: How to clarify approved AI tools and data, required human review, disclosure rules and when employees should stop and ask before proceeding.
- Practical Guardrails: How to set rules, approved resources and review points for AI-generated speeches, videos, visuals, factual claims and higher-risk content.
See how a comms team in a highly regulated industry protects brand voice, visual identity and reputation while helping employees use AI responsibly. Our brand guest will share how her team rolls out policies, works across departments and governs AI-assisted content. You’ll hear:
- From Framework to Practice: How the eight governance blind spots show up in real comms workflows and how a real brand team handles AI-assisted content, approvals and escalation.
- Policy Rollouts That Work: How the org explains approved tools, data rules, disclosure, human review and prohibited uses without overwhelming employees.
- Workflow Examples: How an AI-generated or assisted speech, video or post moves through approved tools, brand standards, human review and publication.
- Leadership Wins: What employees understood, where confusion remained and how the comms team used those lessons to strengthen its role in AI governance.
We’ll close with a quick walkthrough of a simple governance check you can use with your own team. Then, we’ll open for questions so you can walk away ready to share with your team and implement. You’ll explore:
- Governance Check: How to assess whether employees have clear rules for tools, data approvals, human review, brand voice and AI-generated or assisted visual content.
- Priority Risk: How to identify which unclear policy, missing process or employee behavior creates the greatest risk for your organization.
- First Fix: How to choose one action, internal partner and deadline to start closing your most important governance gap.
- Your Questions: A chance to get practical guidance from our Center for AI Strategy advisor and a comms leader on the challenges your team is facing now.
WHY ATTEND?
Rethink Team Silos: Build agile “tiger teams” with shared workflows that align communications, social media and marketing around common business goals and audience needs.
Get More Value From Every Content Investment: Learn how to extend the lifespan and impact of your strongest content across channels, audiences and business functions.
Turn Audience Intelligence Into Action: Use social listening and reputation insights to guide content planning, strengthen messaging and identify emerging opportunities.
- AI Governance Checklist for Comms
- 8 AI Governance Blind Spots Leaders Overlook
- Brand Reputation in the Age of AI
- Irreplaceable: How to Prove Comms Value in an AI Economy
PRESENTERS
| Rate | |
|---|---|
| Registration | $449 |
Can't make it on October 1? All attendees will receive a recording of the webinar.
WHO SHOULD ATTEND?
This virtual workshop is ideal for business leaders and professionals involved in:
- AI
- Corporate Communications
- Employee Engagement & Culture
- Content Strategy & Creation
- Public Affairs
- Crisis Communications
- Public Relations
- Reputation Management
- Business Leadership
- Brand Management
- Executive Communications
- Issues Management
- Marketing
- Media Relations
- Social Media
- Brand Storytelling
- Corporate Affairs
- Legal
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Highly practical and relevant for communications leaders. The real-life examples and guidance on positioning comms as a strategic enabler of AI were especially valuable.
AI is a scary world, but Ragan broke down how to face the Stephen King-like fears of horror by embracing it with safeguards and rails.
Connecting the new AI technologies with communication is crucial, this is why this session organized by Ragan is so extremely important. I appreciated the high quality level of this session and I am grateful for all the information exchanged.
I feel more prepared, confident and optimistic about experimenting with AI in communications work.
Amazing experience to hear from leaders in the AI/Comms space about what is taking place - Get onboard or get left behind.
The Center for AI Strategy brings together programming, research, and practical guidance to help communications and marketing leaders adopt AI with confidence.
Our team combines editorial leadership, operational excellence, and hands-on AI strategy experience to help members navigate adoption, governance, training, and day-to-day implementation.
[email protected] or by calling 800-878-5331.
Frequently Asked Questions
What is AI governance?
AI governance is the set of policies, standards, roles and workflows an organization uses to guide how artificial intelligence is used responsibly and safely.
For communications teams, AI governance includes practical rules for approved AI tools, sensitive data, disclosure, human review, brand voice, visual identity, factual accuracy and higher-risk content. Strong governance helps employees understand not only what the policy says, but what they should actually do when using AI in their everyday work.
Why is AI governance important for communications teams?
AI-generated and AI-assisted content can quickly create brand, trust and reputation risks if employees don't have clear rules for using it.
Communications teams play a critical role because AI increasingly touches speeches, social posts, employee communications, images, videos and other content that represents the organization. Effective AI governance helps comms teams protect brand standards, identify risks, establish appropriate review processes and translate legal and technology requirements into practical guidance employees can understand and follow.
What is the role of communications in AI governance?
Communications doesn't own AI governance alone, but it has an important role in protecting how AI represents the organization.
Comms teams can help apply organizational AI policies, flag potential risks, establish content guardrails and determine when AI-assisted work needs additional review or escalation. They can also help translate complex legal, security and technology requirements into clear employee guidance and contribute a brand and reputation perspective to broader AI decisions.
What is the AI Governance Workshop?
Ragan's AI Governance Workshop is a live 90-minute virtual workshop designed to help communications and business professionals turn AI policies into practical rules, content guardrails and workflows that protect their organizations.
You'll learn how to clarify AI rules for employees, establish checkpoints for AI-assisted content, identify governance blind spots and determine when communications should lead, advise, review or escalate. The workshop also includes practical guidance from AI governance and communications leaders, along with resources you can begin using with your organization.
Who should attend the AI Governance Workshop?
The AI Governance Workshop is designed for professionals involved in AI, communications, brand, reputation and organizational decision-making.
Attendees include:
- AI professionals
- Corporate communications professionals
- Employee engagement and culture leaders
- Content strategy and creation teams
- Public affairs professionals
- Crisis and issues communications teams
- Public relations professionals
- Reputation management leaders
- Brand management professionals
- Executive communications teams
- Marketing and social media professionals
- Media relations professionals
- Corporate affairs teams
- Legal professionals
- Business leaders
Whether your organization already has an AI policy or is still developing its approach, the workshop will help you identify gaps and translate governance principles into practical day-to-day guidance.
Will this workshop cover AI-generated content?
Yes. A major focus of the workshop is governing AI-generated and AI-assisted communications content.
You'll learn how to establish review points and practical guardrails for executive speeches, videos, visuals, copy, factual claims, brand voice and visual identity. The workshop will also address higher-risk content and outside agency work so communications teams can better protect how AI represents their organizations.
Will this workshop cover brand and reputation risk?
Yes. Protecting brand and reputation is central to the workshop.
You'll learn how AI governance can help reduce risks related to inaccurate content, inconsistent brand voice, inappropriate AI-generated visuals, unclear employee practices and other issues that could affect organizational trust. The workshop will also explore how communications teams can strengthen their voice in AI decisions by bringing a brand and reputation perspective to governance.
Will I learn how to respond to AI-related incidents?
Yes. The AI Governance Workshop will address how organizations can prepare for AI incidents and identify where unclear policies, missing processes or employee behaviors create risk.
You'll also learn how to determine when an AI issue should be handled within communications and when it should be reviewed or escalated to other internal partners.
Is this workshop technical?
No. The AI Governance Workshop focuses on practical AI governance, communications workflows, brand protection and responsible AI use rather than programming or technical implementation.
It's designed to help communications and business professionals understand how governance applies to the content, decisions and workflows they manage.
Will I have an opportunity to ask questions?
Yes. The workshop concludes with a dedicated question-and-answer discussion where you can get practical guidance on AI governance challenges your team is facing.
You'll also walk through a governance check designed to help identify your organization's highest-priority risk and choose a first action, internal partner and deadline for addressing it.
Can I watch the workshop later if I can't attend live?
Yes. All attendees will receive a recording of the workshop, so you can watch it later if you're unable to attend live or revisit the material afterward.
When is the AI Governance Workshop?
Ragan's AI Governance Workshop takes place virtually on Thursday, October 1, 2026, from 1-2:30 p.m. ET.
The workshop is 90 minutes and focuses on practical AI governance policies, guardrails and workflows for communications professionals.
How much does the AI Governance Workshop cost?
Registration for Ragan's AI Governance Workshop is $449.
Why choose Ragan's AI Governance Workshop?
Ragan's AI Governance Workshop is focused on turning AI governance from a policy document into practical rules and workflows communications teams and employees can actually use.
Rather than focusing on governance theory alone, the workshop addresses real communications challenges, including approved tools, sensitive data, human review, AI-assisted content, brand standards, visual identity, escalation and employee guidance. You'll leave with practical ideas for identifying governance gaps, protecting your brand and strengthening communications' role in organizational AI decisions.
What makes this AI Governance Workshop different?
This workshop examines AI governance specifically through the lens of communications, brand and reputation.
You'll learn where communications should lead, advise, review or escalate while seeing how governance principles apply to real content workflows. The combination of an AI governance framework, practical brand examples, actionable guardrails and a final governance check is designed to help you move from broad policy to everyday practice.
Who do I contact with questions?
For registration, sponsorship or speaker questions about Ragan's AI Governance Workshop, please contact the appropriate member of our team:
Registration contact: Shallon Blackburn, Director of Client Services
Sponsorship opportunities: Hannah Lavelle, Executive Director of Sales
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming
How do I register?
Register directly at the event registration link.
