AI Strategy Certificate Course
How Communicators Drive Adoption, Trust and Results
Nov. 4, 10 and 17 | 1-3 p.m. ET
Three consecutive modules
AI adoption is charging ahead despite employee pushback, uneven AI skills and unclear results.
Activity alone doesn’t equal impact. Leaders need to know where AI is advancing business objectives, improving productivity and employee experience, reducing risk and strengthening trust externally.
It’s a steep climb. The good news? Communicators are uniquely positioned to help connect the dots.
Maybe you’re part of the internal comms or HR team responsible for driving company AI L&D adoption and employee engagement. Perhaps you or one of your leaders serve on an AI governance committee. Or, you are tasked with harnessing AI to grow your brand’s authority and reputation. Wherever you sit, this course helps you connect AI use cases to business goals, measure what matters and communicate what’s working, what isn’t and what should happen next. Join to help turn AI adoption into measurable business value, positioning comms as a strategic enterprise partner.
Stop being an order taker. Join to build a practical approach to AI adoption, measurement and communication. You’ll work through challenges your company is facing and learn from real-world examples. And, you’ll receive a certificate of completion that you can showcase on LinkedIn.
You’ll Learn To:
- Assess AI Readiness: Identify current use, employee skill gaps, workflow opportunities and barriers to adoption.
- Align AI to Business Goals: Connect initiatives to organizational objectives, employee needs, reputation and measurable outcomes.
- Drive Adoption: Build awareness, address resistance, strengthen AI skills and encourage sustained use.
- Measure Workflow Value: Quantify time saved, quality gains, fewer revisions and capacity for higher-value work.
- Track Trust and Ethics: Monitor employee concerns, customer feedback, disclosure, bias, legal implications, compliance, governance gaps and reputation risk, then advise leaders on responsible AI use.
- Build Executive Dashboards: Gather evidence with HR, IT, Legal, Finance and business leaders, then create a clear scorecard.
- Communicate AI’s Impact: Turn results into executive briefs, employee updates, leadership decisions and credible enterprise stories.
CURRICULUM
AI efforts often start with tools instead of business needs, leaving adoption uneven and results unclear. This module shows you how to assess readiness, prioritize worthwhile use cases and establish the baselines needed to measure progress. You’ll learn:
- Adoption-Readiness Diagnostic: How to map current AI use, employee confidence, skills gaps, workflow pain points and organizational barriers.
- Use-Case Priorities: How to select comms and enterprise workflows tied to business objectives, employee needs and reputation.
- Baseline and KPIs: How to document current time, quality, cost, risk and engagement before AI changes the work.
- Pilot Planning: How to launch one focused AI workflow with clear owners, safeguards, measures and human review.
An Exercise: Choose one recurring workflow and note its current time, quality and pain points, plus one business or employee result AI might improve.
Usage numbers don’t reveal whether AI is actually helping. This module gives comms practical methods for measuring adoption, workflow gains, employee trust, customer loyalty and business impact, then turning the evidence into an executive-ready scorecard. You’ll learn:
- Adoption and Change: How to track awareness, training, confidence, resistance, repeat use and reinforcement across employee groups.
- Workflow Results: Methods for quantifying time saved, fewer revisions, quality gains and capacity redirected to strategic work.
- Trust, Ethics and Risk: How to monitor employee concerns, customer feedback, disclosure, bias, legal impacts, governance gaps, and consider reputation exposure.
- Leadership Dashboard: Steps to combine people, workflow, business and reputation data into one clear executive scorecard.
An Exercise: Select three measures for your workflow: one adoption signal, one outcome and one trust or risk indicator.
AI implementation rarely follows the plan and neither does proving its value. In this final module, brand-side communicators share what they built, measured and learned from real enterprise initiatives. See how AI helps demonstrate comms’ business contribution and protect reputation—from AI-powered reporting to LLM perception to big-screen brand storytelling. You’ll hear:
- The Starting Point: Why each org chose its AI use case, what business problem it aimed to solve and how it defined success.
- Inside Hershey’s Big Strategy: How an AI reporting agent ties comms to reputation, SOV, media and sentiment while Hershey tracks LLM vs human perception across 90 brands—and brings Milton Hershey’s story to the big screen.
- Rollout and Results: What changed along the way, how employees and customers responded, what improved and where the evidence remained incomplete or inconclusive.
- Measurement Lessons: What communicators learned about choosing meaningful metrics, building useful dashboards and proving value—plus what they’d repeat, avoid or handle differently next time.
Final Takeaways: Leave with practical ideas, cautionary lessons and a short list of questions to apply to your own AI efforts.
INSTRUCTORS
SEVEN BIG WINS YOU’L LEAVE WITH
- Clearer AI Priorities: A method for choosing use cases tied to real organizational needs, not tool hype.
- Stronger Baselines: Practical ways to document current time, quality, cost, risk, employee and customer experience.
- Better Adoption Measures: Indicators that reveal whether employees understand, trust and effectively use AI.
- Credible Impact Proof: More advanced KPIs for productivity, quality, capacity, engagement, reputation and business outcomes.
- Smarter Risk Oversight: Tips to monitor governance, ethics, accuracy, sentiment and brand exposure.
- Executive-Ready Dashboards: Clear scorecards that turn scattered AI data into decisions and next steps.
- Stronger Impact Stories (and Wins): Credible ways to communicate what AI changed, what remains uncertain and what comes next.
Top reasons to attend this virtual course
- You’ll learn from and have access to top comms experts and instructors.
- You’ll receive a certificate of completion, plus all presentations and handouts.
- You’re guaranteed extensive, how-to instruction you can use immediately.
Secure your seat today for Ragan's AI Strategy Certificate Course.
Don’t miss your opportunity to help your org move from AI experimentation to more responsible, ROI-driving adoption while measuring progress and shaping clearer business decisions.
| Early Bird | Regular Rate | |
|---|---|---|
| Certificate Course Registration | $1,499 | $1,699 |
| Ragan Insider | $1,399 | $1,599 |
| Nonprofit/Gov/Edu | $1,349 | $1,549 |
Members of Ragan's Center for AI Strategy receive one complimentary AI certificate of their choice each year. Learn more about this community here and contact Customer Service for more information. Current members should contact Krista Russo for enrollment information and to redeem their annual certificate pass.
Group pricing for 3 or more is available when going through the registration process!
If you can’t attend one or more of the modules live, you will receive the on-demand versions to complete the course.
WHO ATTENDS
Communications, PR and Marketing Leaders from the World's Top Organizations
The AI Strategy Certificate Course is designed for communications professionals responsible for driving AI adoption, measuring business impact and helping their organizations use AI more effectively. Attendees include leaders in internal communications, corporate communications, public relations, marketing, change management, employee experience, executive communications, HR and AI governance who are looking for practical frameworks they can immediately apply.
Join communications leaders from Fortune 1000 companies, leading nonprofits, healthcare systems, universities, government agencies and global brands who are shaping how AI is adopted, measured and communicated across the enterprise.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees say about the AI Strategy Certificate Course!
AI is a scary world, but Ragan broke down how to face the Stephen King-like fears of horror by embracing it with safeguards and rails.
The AI certification took a topic that can be intimidating and made it exciting! Great leadership and skillful presentation.
Connecting the new AI technologies with communication is crucial, this is why this session organized by Ragan is so extremely important. I appreciated the high quality level of this session and I am grateful for all the information exchanged.
Amazing experience to hear from leaders in the AI/Comms space about what is taking place - Get onboard or get left behind.
I feel more prepared, confident and optimistic about experimenting with AI in communications work.
Get Recognized!
This three-week AI Strategy Certificate Course give you the insights you need to help move your org from AI experimentation to enterprise impact. Learn how to turn AI adoption into measurable business value and position comms as a strategic enterprise partner in driving and demonstrating that impact. Complete the program and earn your Certificate of Completion!
Frequently Asked Questions
Who should attend the AI Strategy & Measurement Certificate Course?
The AI Strategy & Measurement Certificate Course is designed for communications, public relations, marketing, HR, internal communications, executive communications and business leaders responsible for AI adoption, AI governance, organizational change and measuring business impact. It's ideal for professionals helping their organizations implement AI responsibly while demonstrating measurable business value.
What will I learn?
You'll learn how to assess AI readiness, align AI initiatives with business goals, drive employee adoption, measure productivity and workflow improvements, monitor AI governance and trust, build executive dashboards, evaluate AI ROI and communicate AI's impact across your organization.
Why is measuring AI adoption and business impact important?
Successful AI implementation isn't measured simply by how many people use AI tools. Organizations need to understand whether AI is improving productivity, supporting business goals, increasing employee adoption, strengthening trust, reducing risk and delivering measurable business results. This course teaches communications leaders how to measure AI adoption, demonstrate AI ROI and communicate outcomes executives can use to make better business decisions.
How is this course different from other AI training?
Most AI courses teach you how to use AI tools. This certificate course teaches you how to lead AI adoption across your organization, measure business impact, evaluate AI ROI, reduce organizational risk and communicate results to executives. You'll leave with practical frameworks for helping your organization move from AI experimentation to measurable enterprise value.
Is this course technical?
No. This is a business-focused AI course created specifically for communications professionals and organizational leaders. You won't be learning programming or building AI models. Instead, you'll learn how to evaluate AI initiatives, measure outcomes, communicate results and help your organization adopt AI more effectively.
How can communications leaders measure the success of AI initiatives?
Communications leaders should measure AI success by tracking employee adoption, workflow improvements, productivity gains, quality, business outcomes, trust, governance and executive decision-making. Throughout this course, you'll learn practical frameworks and KPIs that connect AI initiatives to measurable business value rather than simply tracking tool usage.
Will I receive a certificate?
Yes. Participants who complete the course receive a <strong>Certificate of Completion</strong> that can be shared on LinkedIn and included in professional development records.
What topics are covered in the AI Strategy & Measurement Certificate Course?
The curriculum includes:
- AI readiness assessments
- AI adoption and change management
- Business alignment and AI strategy
- Workflow measurement and productivity
- AI governance, ethics and trust
- Executive dashboards, reporting and business scorecards
- Measuring AI ROI, productivity and business impact
- Real-world enterprise case studies and lessons learned
Will I learn how to measure AI ROI?
Yes. Measuring AI ROI and business impact is one of the core outcomes of this course. You'll learn practical KPIs for AI adoption, workflow efficiency, productivity, quality improvements, employee engagement, reputation, governance and business performance. You'll also learn how to present those results through executive dashboards and leadership reports.
Is the AI Strategy & Measurement Certificate Course live online?
The course is delivered live online over three virtual sessions on November 4, 10 and 17, from 1–3 p.m. ET. This format allows participants to apply what they learn between sessions while engaging with instructors and peers.
Will I learn from real organizations?
Yes. The final session features communicators from leading organizations sharing how they implemented AI, what worked, where adoption stalled, what they measured and the lessons they would apply to future AI initiatives.
Is this course only for communications professionals?
While the course is built specifically for communications professionals, it's also valuable for HR, marketing, employee experience, change management and business leaders responsible for AI adoption, governance and organizational transformation.
What will I leave with?
You'll leave with an AI measurement framework, practical adoption strategies, executive-ready dashboards, meaningful KPIs, governance best practices and proven methods for measuring AI ROI and business impact. You'll also earn a Certificate of Completion that demonstrates your expertise in AI strategy, measurement and organizational adoption.
Who do I contact with questions?
For registration or speaker questions about Ragan's AI Strategy & Measurement Certificate Course, please contact the appropriate member of our team:
How do I register?
Register directly at the event registration link.
