Beyond AI Hype: What Actually Moves the Needle in Internal Communications

Wednesday, June 3, 2026
1-2 p.m. ET
In partnership with
Partner logo

Internal CommunicationsEmployee CommunicationsExecutive CommunicationsHR CommunicationsCorporate CultureStrategic CommunicationsEmployee Engagement

Seventy-eight percent of internal communications teams use AI, but only 9% of frontline employees are very satisfied with how their company communicates. The problem is not awareness; it is application. Most teams are using AI to produce more content, not better communication — and the gap between what gets sent and what actually lands keeps widening. The organizations getting this right think about AI differently: not as a replacement for human communication, but as a way to handle navigation, knowledge retrieval and routine tasks so employees can get the answers they need faster, and the communication that matters most can break through.

Join us on June 3 for this FREE webinar to learn what actually moves the needle in internal communications. We’ll explore how leading organizations are cutting through the noise, strengthening the signal and creating communication experiences that employees actually engage with. You’ll walk away with a clearer way to think about AI’s role — and a practical path for turning it into something that improves reach, trust and impact across your workforce.

You’ll learn how to:

  • Evaluate AI tools against outcomes that actually matter to leadership, not just efficiency metrics.
  • Build a strategy for reaching frontline workers that does not assume they have a laptop.
  • Make the ROI case for your comms program in language a CFO will respond to.
  • Use AI-generated content in a way that builds employee trust instead of quietly eroding it.
  • Walk away with an actual starting point, not a framework.
  • And much more.

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.

PRESENTERS

Greg Sugar
Greg Sugar

President & CEOLineZero

Greg Sugar is president at LineZero, an employee experience consultancy and global technology reseller focused on helping organizations build stronger digital communities, improve internal communications, and elevate employee experience. With 15+ years of experience across digital & IT strategy, operations, infrastructure architecture, cloud, and business process optimization, he has served as a trusted advisor to Fortune 500 organizations guiding large-scale technology investments and change transformations. Prior experience includes working with organizations such as PwC, Citrix, and ProServeIT, spanning industries including financial services, healthcare, utilities, hospitality and tourism, public sector, agriculture, and retail.

Jack Hamwi
Jack Hamwi

Senior Manager of Digital CommunitiesLineZero

Jack Hamwi is the Senior Manager of Digital Communities at LineZero. With a background in consulting, project management, and digital communications, he has led SaaS and managed services implementations across multiple industries. As the lead consultant for clients including Topgolf, Veterinary Emergency Group, Waste Connections and Group 1 Automotive, he supports enterprise technology deployments and digital workplace strategies that enhance employee experience, strengthen workforce engagement and align communication platforms with organizational goals.

A certified Project Management Professional (PMP), Jack brings expertise in risk management, performance improvement, and resource coordination. He emphasizes clear execution and collaboration, supporting client outcomes while developing the next generation of professionals through his leadership of community managers and LineZero’s internship program. Practical and outcome-focused, he helps organizations simplify processes, increase leadership visibility, foster stronger connections across the workforce, and achieve long-term culture transformation and business success.


Moderator: Jon Minnick, Special Projects Manager & Awards Show Producer, Ragan Communications and PR Daily READ BIO

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About LineZero

As a leading employee experience consultancy and technology reseller globally, LineZero is focused on creating the best full journey for organizations trying to create better at-work experiences for their people.

LineZero believes that organizations drive innovation and become leaders in their field when they enable their people with the best tools and technology. It helps companies create immersive experiences where learning comes alive, collaboration transcends boundaries and unforgettable moments are shared across realities.

LineZero’s team brings years of experience and a deep understanding of Mixed Reality, AI and Employee Experience. It is proud to work with many of the Fortune 500 companies and organizations across every industry.

WHO SHOULD ATTEND?

You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement

REGISTER NOW

For questions, please contact customer service at

[email protected] or by calling 800-878-5331.