Brand Journalism for the Influential Communicator

How to plan, create and manage great content in the digital age

#raganBRANDJO
Oct. 29: Cleveland      •      
Dec. 6: New Orleans      •      
Jan. 22: Phoenix      •      
May 2: Birmingham

AGENDA PRESENTERS WHO ATTENDS Locations REGISTER NOW

Organizations are the new publishers. Communicators are now using brand journalism techniques to reach customers, consumers and employees. They're attracting better media attention with great stories told in multiple formats, not stodgy press releases. Are you ready to become a brand journalist? Join Mark Ragan and Jim Ylisela for this hands-on, one-day workshop.

You’ll learn how to:

  • Create a "newsroom mentality" to identify important stories, tell them creatively and deliver them to all audiences
  • Improve communication in every part of your organization
  • Lead the way with stronger writing, headlines, video and infographics
  • Develop an editorial structure and process that turns you into a communications counselor
  • Meet your many audiences where they live by delivering content on all your channels
Don’t miss this unique opportunity!

Four locations to choose from:

Oct. 29: Cleveland

Dec. 6: New Orleans

Jan. 22: Phoenix

May 2: Birmingham

VIEW FULL AGENDA

PRESENTERS

Jim Ylisela


Co-founder and managing partnerRagan Consulting Group

Jim Ylisela, co-founder and managing partner of Ragan Consulting Group, is an award-winning veteran Chicago journalist and former publisher of Ragan.com. He brings more than 30 years of experience in writing, editing, communications research and consulting. He has designed and organized newsrooms for many organizations, including Northwestern University's Medill School of Journalism, where he was a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors, and restore reporting (and creative storytelling) to internal and external communications.

Mark Ragan

CEORagan Communications, Inc.

Mark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.

Nick Lanyi

Media relations and crisis communications expertRagan Consulting Group

Nick Lanyi is a media relations and crisis communications expert with Ragan Consulting Group. He led the public affairs practice in the Washington, D.C., office of global public relations agency Porter Novelli from 2013 to 2015, and previously served as managing director at public affairs boutique LMG Inc. He spent 15 years as an award-winning reporter, financial journalist and freelance writer.

REGISTER NOW

WHO SHOULD ATTEND?

If you work in:

Public Relations • Media Relations • Marketing • Internal Communications • Website Content
Production • Executive Communications

LOCATIONS

Oct. 18: San Francisco
This workshop is being held at:
PG&E
Conference Room A
77 Beale St.
San Francisco, CA 94105
Oct. 29: Cleveland
This workshop is being held at:
Progressive Insurance
Room 7 @Progressive Discovery Building
6671 Beta Drive
Mayfield Village, OH 44143
Dec. 6: New Orleans
This workshop is being held at:
Ochsner Clinic Foundation
Benson Tower Office, Conference Room 3B
1450 Poydras St.
New Orleans, LA
Jan. 22: Phoenix
This workshop is being held at:
Arizona Public Service
400 N. 5th Street
Phoenix, AZ 85004
May 2: Birmingham
This workshop is being held at:
Warren Averett
2500 Acton Road
Birmingham, AL 35243

REGISTER NOW

SPONSORSHIP OPPORTUNITIES

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information on opportunities available at this specific event, reach out to sponsorship@ragan.com.

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