Brand Journalism for the Influential Communicator

How to plan, create and manage great content in the digital age


July 31: St. Louis      •      Aug. 6: Evanston, Illinois      •      Oct. 18: San Francisco      •      Dec. 6: New Orleans


Organizations are the new publishers. Communicators are now using brand journalism techniques to reach customers, consumers and employees. They're attracting better media attention with great stories told in multiple formats, not stodgy press releases. Are you ready to become a brand journalist? Join Mark Ragan and Jim Ylisela for this hands-on, one-day workshop.

You’ll learn how to:

  • Create a "newsroom mentality" to identify important stories, tell them creatively and deliver them to all audiences
  • Improve communication in every part of your organization
  • Lead the way with stronger writing, headlines, video and infographics
  • Develop an editorial structure and process that turns you into a communications counselor
  • Meet your many audiences where they live by delivering content on all your channels
Don’t miss this unique opportunity!


July 31: St. Louis

Aug. 6: Evanston, Illinois

Oct. 18: San Francisco

Dec. 6: New Orleans



Jim Ylisela

Co-owner and managing partnerRagan Consulting Group

Jim Ylisela is co-owner and managing partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist with more than 30 years of experience in newspapers and magazines, including the Chicago Sun-Times, the Chicago Tribune, Chicago magazine, The Chicago Reporter and Crain's Chicago Business. From 1988 to 2001, Ylisela served on the faculty and was co-director of the Medill News Service at Northwestern University's Medill School of Journalism. With RCG, he works with communicators across industries to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.

Mark Ragan

CEORagan Communications, Inc.

Mark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.



If you work in:

Public Relations • Media Relations • Marketing • Internal Communications • Website Content
Production • Executive Communications




July 31: St. Louis
This workshop is being held at:
1901 Chouteau Ave.
St Louis, MO 63103
Aug. 6: Evanston, Illinois
This workshop is being held at:
Rotary International
1560 Sherman Avenue
Evanston, IL 60201
Oct. 18: San Francisco
This workshop is being held at:
Conference Room A
77 Beale St.
San Francisco, CA 94105
Dec. 6: New Orleans
This workshop is being held at:
Ochsner Clinic Foundation
Benson Tower Office, Conference Room 3B
1450 Poydras St.
New Orleans, LA




Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information, contact Kristin Farmer, director of sales & strategic partnership, at