Brand Journalism for the Influential Communicator

How to plan, create and manage great content in the digital age

#raganBRANDJO
Sept. 12: Clearwater, Florida

AGENDA PRESENTERS WHO ATTENDS Locations REGISTER NOW

Organizations are the new publishers. Communicators are now using brand journalism techniques to reach customers, consumers and employees. They're attracting better media attention with great stories told in multiple formats, not stodgy press releases. Are you ready to become a brand journalist? Join Jim Ylisela and Nick Lanyi for this hands-on, one-day workshop.

You’ll learn how to:

  • Create a "newsroom mentality" to identify important stories, tell them creatively and deliver them to all audiences
  • Improve communication in every part of your organization
  • Lead the way with stronger writing, headlines, video and infographics
  • Develop an editorial structure and process that turns you into a communications counselor
  • Meet your many audiences where they live by delivering content on all your channels
Don’t miss this unique opportunity!

One location to choose from:

Sept. 12: Clearwater, Florida

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PRESENTERS

Jim Ylisela

Co-owner and managing partnerRagan Consulting Group

Jim Ylisela is co-owner and managing partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist with more than 30 years of experience in newspapers and magazines, including the Chicago Sun-Times, the Chicago Tribune, Chicago magazine, The Chicago Reporter and Crain's Chicago Business. Jim has won a dozen awards for investigative reporting and is the author of "Who Killed the Candy Lady?", an investigation into Chicago's greatest unsolved murder, the disappearance of candy heiress Helen Brach. From 1988 to 2001, Ylisela served on the faculty and was co-director of the Medill News Service at Northwestern University's Medill School of Journalism. With RCG, he works with communicators across industries to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.

Nick Lanyi

Media relations and crisis communications expertRagan Consulting Group

Nick Lanyi is a media relations and crisis communications expert with the Ragan Consulting Group. He led the public affairs practice in the Washington, D.C., office of global public relations agency Porter Novelli from 2013 to 2015, and previously served as managing director at public affairs boutique LMG Inc. He spent 15 years as an award-winning reporter, financial journalist and freelance writer.

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WHO SHOULD ATTEND?

If you work in:

Public Relations • Media Relations • Marketing • Internal Communications • Website Content
Production • Executive Communications

LOCATION

Sept. 12: Clearwater, Florida

This workshop is being held at:
Step Up for Students
Jupiter Room
1901 Ulmerton Road
Clearwater, FL 33762

REGISTER NOW

SPONSORSHIP OPPORTUNITIES

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information on opportunities available at this specific event, reach out to sponsorship@ragan.com.

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