Interactive Tutorial

ChatGPT for Comms
Hands-On Tutorial:

Smarter Ways to Use It for Higher-Stakes Work

Wednesday, August 19, 2026 • 1:30 p.m. ET
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An Interactive Tutorial Presented by Ragan’s Center for AI Strategy

ChatGPT has changed fast and so have the stakes for communicators using it. Newer versions help you draft, analyze, edit, summarize, pressure-test and plan faster. But that’s only possible if you give it the right context, choose the right version and know when polished output is hiding weak logic.

This 60-minute tutorial, led by Ragan Center for AI Strategy Advisor Miri Rodriguez, is your guide for doing precisely that. You’ll get a repeatable ChatGPT workflow for moving beyond faster first drafts toward sharper strategy, stronger counsel and work that proves the value of comms to the business.

You’ll leave with a practical process your team can use to get better work from ChatGPT in less time without sacrificing accuracy, judgment, brand voice or trust.

You'll learn:

  • Better Briefs: How to give ChatGPT the context, constraints, source materials and success criteria it needs to produce stronger work.
  • Model Match: How to choose the right ChatGPT version for drafting, research, analysis, editing or high-stakes strategy.
  • Slop Stops: How to catch weak claims, bad assumptions, tone problems and reputational risks before they damage your credibility.
  • Human Review: How to decide when output is ready to use, when it needs revision and when expert review is non-negotiable.
  • Team Standards: How to create a repeatable workflow your team can use to review, approve and improve ChatGPT-assisted work.

Register Now

FEATURED SPEAKERS
MODERATOR

FEATURED SPEAKERS
MODERATOR

AGENDA

1:30-1:35 p.m. ET
What’s Changed — and Why Your Old ChatGPT Habits May Be Hurting You

ChatGPT is no longer just a quick drafting tool. This opening reset shows what has changed, where communicators still get tripped up and why high-stakes work now requires better prompts, stronger review and clearer team guidelines.

1:35-1:50 p.m. ET
Better Briefs: Giving ChatGPT What It Needs to Do Better Work

ChatGPT can only work with what you give it. We’ll kick things off by showing you how to give it clear direction, better context and the right guardrails from the start. We’ll cover:

  • Brief Builder: How to define the task, audience, source material, constraints, success criteria and desired output.
  • Context Cues: Smart ways to add message architecture, brand standards, approved claims and banned language to keep the work aligned.
  • Live Gut Check: A quick pause to answer questions and discuss where prompts go sideways.
1:50-2:05 p.m. ET
Model Match: Picking the Right Version and Poking Holes in the Output

Different ChatGPT versions can change the speed, depth and quality of the result. See how to match the tool to the task and challenge polished answers before weak logic slips into your work. We’ll cover:

  • Version Choice: How to decide which ChatGPT version fits drafting, research, analysis, editing or strategic planning.
  • Assumptions Test: How to spot gaps, contradictions, shaky recommendations and unsupported conclusions.
  • Quick Q&A Reset: Bring your questions about which version to use, when and why.
2:05-2:25 p.m. ET
Slop Stops: Catching Problems Before They Cost You Credibility

AI output can sound confident and still be wrong, risky or off-brand. See how to apply practical review and governance standards before the work reaches leadership, legal, clients or the public. We'll cover:

  • Risk Radar: How to identify the claims, audiences situations that require extra scrutiny.
  • Review Rules: How to decide what’s usable, what needs revision and what requires human review. 
  • Pressure Test: Ask yourself where your team’s AI review process feels unclear, slow or risky.
2:25-2:30 p.m. ET
Workflow Wrap: Turning This Tutorial into a Repeatable Team Standard

We’ll bring all the pieces together into one practical workflow you can use before, during and after ChatGPT-assisted work. You’ll leave with a clearer standard for using AI faster without lowering the bar on accuracy, judgment or trust. We’ll cover:  

  • Process Map: How briefing, version selection, critical review and governance fit together.
  • Next Steps: What to change first in your own ChatGPT workflow after the session.
  • Parting Questions: A last chance to ask what still feels unclear, risky or hard to apply back on the job. 

BIG WINS YOU’LL LEAVE WITH

  • A practical workflow for getting better ChatGPT results without lowering the bar.
  • Examples of how other comms teams are using ChatGPT for sharper strategy and stronger counsel, not just faster content production.
  • Live answers to your toughest ChatGPT questions, from prompting to responsible use.
  • A completion certificate for your LinkedIn profile or performance review.

WHY ATTEND?

Rethink Team Silos: Build agile “tiger teams” with shared workflows that align communications, social media and marketing around common business goals and audience needs.

Get More Value From Every Content Investment: Learn how to extend the lifespan and impact of your strongest content across channels, audiences and business functions.

Turn Audience Intelligence Into Action: Use social listening and reputation insights to guide content planning, strengthen messaging and identify emerging opportunities.

Don’t miss this chance to get new GEO ideas, ask your toughest AI visibility questions and become the go-to leader helping your organization shape what AI says about your brand.
REGISTER NOW

BONUS MATERIALS: YOUR DIGITAL TOOLKIT

Every participant receives access to a collection of resources.

INCLUDED MATERIALS
  • 2026 B2B Content and Marketing Trends Report
  • PR and Comms Content Planning Calendar
  • LinkedIn Tactical Content Marketing Plan

PRESENTERS


Miri Rodriguez
AI Advisor, Ragan Center for AI Strategy and Founder and CEO
Empressa AI
Read bio

MODERATOR: Stephanie Nivinskus, Principal, Ragan Center for AI Strategy and CEO, SizzleForce Marketing READ BIO

PRICING
Join Ragan’s ChatGPT for Comms Hands-On Tutorial: Smarter Ways to Use It for Higher-Stakes Work.



Rate
Registration $349

Members of Ragan’s Center for AI Strategy receive complimentary registration for the tutorial. Learn more about this community here and contact Customer Service for more information. Current members should contact Krista Russo for enrollment information.

Can't make it on August 19? All attendees will receive a recording of the webinar.

WHO SHOULD ATTEND?

This is an intermediate-level tutorial designed for marketing and comms professionals with at least one year of experience using ChatGPT on a daily or weekly basis. It will help you guide ChatGPT to generate outputs you can defend to leadership, legal or a client.

Members of Ragan’s Center for AI Strategy attend for free!

  • Communications
  • Marketing
  • HR
  • Corporate Communications
  • Internal Communications
  • PR and Media Relations
  • Content Marketers
  • Social Media
  • Executive Communications
  • And other business professionals using ChatGPT more than once a week

WHAT YOU’LL NEED FOR THE TUTORIAL

  • Access to ChatGPT Plus, Pro, Business or Enterprise.
  • Data privacy settings that align with your employer’s requirements.
  • An understanding of your employer’s AI content policy and what you can and cannot share with ChatGPT.

WONDERING IF YOU SHOULD ATTEND?

Here’s what past attendees are saying about Ragan and PR Daily Events!

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The Center for AI Strategy brings together programming, research, and practical guidance to help communications and marketing leaders adopt AI with confidence.

Our team combines editorial leadership, operational excellence, and hands-on AI strategy experience to help members navigate adoption, governance, training, and day-to-day implementation.

Learn more.

For questions, please contact customer service at

[email protected] or by calling 800-878-5331.