Interactive Tutorial
Copilot Agents for
Communicators:
Become a Power User in 4 Steps
An Interactive Tutorial Presented by Ragan's Center for AI Strategy
The Copilot advantage for comms isn’t another collection of prompts. It’s knowing how to choose and direct the right agent, give it the context it needs and challenge its output without sacrificing the human judgment, nuance and accountability your work demands.
Whether you’re new to agents or have already experimented with using or building them, this 60-minute tutorial led by Ragan Center for AI Strategy Advisor Alex Sévigny teaches you how to use Copilot agents across your everyday comms work, from research and executive briefing prep to employee announcements, leadership talking points, media Q&As and more.
You’ll get practical guidance, live examples and answers to your questions, plus a repeatable process for producing stronger AI-assisted work, spotting weak or unsupported results and confidently standing behind what you produce.
You'll learn:
- Agent Match: How to choose the right Copilot agent based on the work at hand and what each agent does best.
- Better Briefings: How to give an agent the source material, audience context, format and quality standards it needs to deliver a stronger first pass.
- Human Review: How to assess an agent’s responses for factual accuracy, audience fit, tone and alignment with your org or team’s position and POV.
- Challenge & Refine: How to question unsupported claims, fill in missing context and sharpen generic language until the response is specific, credible and usable.
- Custom Agent Prep: What to define about the use case, approved sources, guardrails and review process before building your own custom Copilot agent.
BIG WINS YOU’LL LEAVE WITH
- A repeatable process for directing Copilot agents across research, briefing prep, message analysis and content adaptation.
- A method for catching weak agent output before it leaves your desk.
- A framework for briefing agents with the source direction, audience context and quality standards your work demands.
- A completion certificate for your LinkedIn profile or performance review.
WHY ATTEND?
Rethink Team Silos: Build agile “tiger teams” with shared workflows that align communications, social media and marketing around common business goals and audience needs.
Get More Value From Every Content Investment: Learn how to extend the lifespan and impact of your strongest content across channels, audiences and business functions.
Turn Audience Intelligence Into Action: Use social listening and reputation insights to guide content planning, strengthen messaging and identify emerging opportunities.
BONUS MATERIALS: YOUR DIGITAL TOOLKIT
Every participant receives access to a collection of resources.
- 2026 B2B Content and Marketing Trends Report
- PR and Comms Content Planning Calendar
- LinkedIn Tactical Content Marketing Plan
Members of Ragan’s Center for AI Strategy receive complimentary registration for the tutorial. Learn more about this community here and contact Customer Service for more information. Current members should contact Krista Russo for enrollment information.
Can't make it on September 22? All attendees will receive a recording of the webinar.
WHO SHOULD ATTEND?
This is an intermediate-level tutorial designed for marketing and comms professionals who use Copilot regularly and want to get more from its agents. No agent experience is required, but those who have already experimented with agents will also learn how to assess and improve their existing approach.
Members of Ragan's Center for AI Strategy attend for free!
- Communications
- Marketing
- HR
- Corporate Communications
- Internal Communications
- PR and Media Relations
- Content Marketers
- Social Media
- Executive Communications
- And other business professionals using Copilot more than once a week
WHAT YOU’LL NEED FOR THE TUTORIAL
- Access to Microsoft Copilot 365 through your work account, with agent access enabled by your organization.
- Data privacy settings that align with your employer's requirements.
- An understanding of your employer's AI content policy and what you can and cannot share with Copilot.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Highly practical and relevant for communications leaders. The real-life examples and guidance on positioning comms as a strategic enabler of AI were especially valuable.
Great introduction to AI tools: which tools to invest in, how to properly utilize them, setting policies and goals around them, as well as educating leadership on AI utilization.
AI is a scary world, but Ragan broke down how to face the Stephen King-like fears of horror by embracing it with safeguards and rails.
Connecting the new AI technologies with communication is crucial, this is why this session organized by Ragan is so extremely important. I appreciated the high quality level of this session and I am grateful for all the information exchanged.
The Center for AI Strategy brings together programming, research, and practical guidance to help communications and marketing leaders adopt AI with confidence.
Our team combines editorial leadership, operational excellence, and hands-on AI strategy experience to help members navigate adoption, governance, training, and day-to-day implementation.
Frequently Asked Questions
What is Copilot Agents for Communicators?
Copilot Agents for Communicators is a practical training event designed to help communications professionals understand, build and use Microsoft Copilot agents. The program focuses on applying agentic AI to real communications workflows, including content creation, research, internal communications, media relations, executive communications and repetitive administrative tasks.
Who should attend Copilot Agents for Communicators?
Copilot Agents for Communicators is designed for professionals working in corporate communications, public relations, internal communications, employee communications, executive communications, marketing, social media, content strategy and related fields. It is especially valuable for communicators who want to improve productivity and automate repeatable workflows with Microsoft Copilot agents.
What will I learn at Copilot Agents for Communicators?
At Copilot Agents for Communicators, you’ll learn how AI agents work, where they can add value and how to apply them to communications tasks. The training will help you identify useful agent workflows, provide effective instructions, connect agents with trusted knowledge and improve the quality, consistency and efficiency of communications work.
What are Microsoft Copilot agents?
Microsoft Copilot agents are specialized AI assistants that can use instructions, organizational knowledge and connected tools to support specific tasks or workflows. During Copilot Agents for Communicators, you’ll explore how communicators can use these agents to research information, draft content, answer questions, organize knowledge and streamline recurring work.
How can communications professionals use Copilot agents?
Communications professionals can use Copilot agents to support content development, message consistency, employee communications, executive briefing preparation, media monitoring, research, frequently asked questions, editorial planning and other repeatable processes. Copilot Agents for Communicators focuses on practical communications use cases rather than abstract AI theory.
Is Copilot Agents for Communicators a technical course?
No. Copilot Agents for Communicators is built for communications professionals, not programmers or software developers. The training explains Copilot agents in accessible business language and focuses on practical applications, workflow design, effective instructions, responsible use and communications outcomes.
Do I need coding experience to attend Copilot Agents for Communicators?
No coding experience is required for Copilot Agents for Communicators. The event is intended to help communicators work with Copilot agents through accessible tools and natural-language instructions. Participants can focus on solving communications challenges without learning traditional software development.
Do I need previous experience with Microsoft Copilot?
You do not need advanced Microsoft Copilot expertise to benefit from Copilot Agents for Communicators. A basic familiarity with generative AI or Microsoft 365 Copilot may be helpful, but the program is designed to make Copilot agents understandable and useful for communications professionals at different experience levels.
What communications workflows can Copilot agents improve?
Copilot agents can help improve workflows involving research, drafting, editing, summarization, content repurposing, message development, knowledge retrieval, stakeholder questions, editorial planning and routine reporting. Copilot Agents for Communicators will help you determine which workflows are good candidates for AI assistance and which still require direct human judgment.
How is Copilot Agents for Communicators different from general AI training?
General AI training often focuses on broad concepts or one-time prompting. Copilot Agents for Communicators focuses specifically on how communications teams can use specialized Copilot agents to support repeatable, goal-oriented workflows. The event connects agentic AI capabilities directly to the everyday responsibilities of professional communicators.
Will Copilot Agents for Communicators help me build a Copilot agent?
Copilot Agents for Communicators is designed to move beyond theory and show how a communications-focused Copilot agent can be planned and created. You’ll learn how to define an agent’s purpose, identify its users, write effective instructions, select useful knowledge sources and test its performance against real communications needs.
What is the difference between a prompt and a Copilot agent?
A prompt is typically an instruction for a single interaction, while a Copilot agent is configured to support a defined role, topic or repeatable workflow. Copilot Agents for Communicators explains how communications teams can move from isolated prompting to more consistent and reusable AI-assisted processes.
How can Copilot Agents for Communicators help my communications team save time?
Copilot Agents for Communicators can help your team identify repetitive, time-intensive work that may benefit from automation or AI assistance. By applying Copilot agents to appropriate tasks, communicators may reduce time spent searching for information, creating first drafts, summarizing material and responding to recurring requests.
What will I leave with after Copilot Agents for Communicators?
After Copilot Agents for Communicators, you’ll have a clearer understanding of how Copilot agents work, which communications workflows they can support and how to design an effective agent use case. You’ll also gain practical ideas for introducing AI agents responsibly within your communications team or organization.
Who do I contact with questions?
For registration or speaker questions about Ragan's Copilot Agents for Communicators, please contact the appropriate member of our team:
Registration contact: Krista Russo, Operations Coordinator
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming
How do I register?
Register directly at the event registration link.
[email protected] or by calling 800-878-5331.
