Cracking GEO: How Smart Brevity Wins With Human and Machine Audiences
1-2 p.m. ET
Executive Communications • Employee Communications • Internal Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement
AI is now the first reader of everything you publish. Tools like ChatGPT and Gemini form an opinion on your content after scanning just the first 30% of it, then decide whether to cite, summarize or ignore the rest. The same clarity and front-loaded value that make Smart Brevity work for busy humans are exactly what LLMs reward when deciding what to cite. Axios is the only journalism outlet cracking ChatGPT's top-3 cited sources in 13 of 17 industries.
Join us on Sept. 16 for this FREE webinar where Axios HQ’s lead editor, Kate Samano, and SVP of services, Jason Tomassini, will discuss what AI models actually reward in the content they scan, and how communicators can adopt those same principles without sacrificing quality or voice.
They’ll cover how to:
- Understand what LLMs prioritize when reading and citing content.
- Apply Smart Brevity's structure to make your writing AI- and human-friendly.
- Front-load your most essential point so it survives the first 30%.
- Adopt Smart Brevity practices across your team's everyday writing.
- And much more.
Bonus Takeaways:
- Report: State of Internal Communications
- Guide: Comms in the Age of AI
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTER
SVP, Communication Services—Axios HQ Jason Tomassini is the SVP of Services at Axios HQ, leading a team of comms experts who support customers through Smart Brevity training and communications strategy. Lead Editor—Axios HQ Kate Samano is a senior editor at Axios HQ who is passionate about helping professionals at all levels understand how Smart Brevity and AI can make writing and editing easier. Samano delivers hands-on edits and Smart Brevity guidance to enhance customers’ content production and editorial processes. She helps them reduce their volume of communication while boosting open rates through routine consultation on critical, recurring staff and stakeholder outreach. Prior to Axios HQ, Samano was the head of content for a financial start-up and a director of content marketing in the higher education space, where she led a team of writers, editors and strategists.
Prior to HQ, Jason was...
About Axios HQ
Axios HQ helps organizations deliver clear and concise communications that drive business results with one complete solution that inspires leaders, empowers collaborators and engages readers. We help any leader scale their craft and build a more connected and efficient workforce with software, training and editorial consulting. Built by communicators, for communicators — its team has merged a decade of Axios and Axios HQ's human expertise, comms community of professionals and comms best practices with Smart Brevity guidance. AxiosHQ.com
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement
[email protected] or by calling 800-878-5331.
