The PR and comms event of the year
May 17-19 / San Francisco
- Influence
- Reputation
- Trust
- Attention
Every brand is chasing the same thing you are: attention it can’t buy. Reporters are buried in AI-generated pitches, newsrooms keep shrinking, and AI search now decides which brands get cited and which ones vanish. You’re the one expected to land the story anyway.
The PR pros pulling it off aren’t working harder. They’re working from a new playbook, and at the PR Daily EARNED Conference, May 17-19, 2027 at the Grand Hyatt San Francisco, they’re handing it over.
This isn’t a sit-and-listen event. You’ll pitch real journalists and hear exactly why they’d open it or delete it, use AI to build media lists and pitches right in the room, and see how earned coverage changes what AI tools say about your brand. You’ll walk out with work you can use Monday and results you can take to your boss.
Earn attention. Earn influence. Earn reputation. Earn trust.
You can’t buy it. Learn how to earn it.
Agenda
Agenda will be announced soon.
Speakers
INTERESTED IN SPEAKING?
Please reach out to Senior Director of Event Programming
Alyssa Smith.
Pricing
Join us for the EARNED Conference:
| PRIORITY RATE | ADVANCED RATE | EARLY BIRD | VIP | REGULAR RATE | |
|---|---|---|---|---|---|
| Conference All-Access Pass(includes pre-conference workshops, conference sessions, conference recording, presentation slides, networking) | |||||
| Standard | $3,495 | $3,595 | $3,695 | $3,795 | $3,895 |
| Nonprofit/Gov/Edu | $3,395 | $3,495 | $3,595 | $3,695 | $3,795 |
| Ragan Insider | $3,345 | $3,445 | $3,545 | $3,645 | $3,745 |
| Conference Registration - Individual | |||||
| Standard | $3,095 | $3,195 | $3,295 | $3,395 | $3,495 |
| Nonprofit/Gov/Edu | $2,995 | $3,095 | $3,195 | $3,295 | $3,395 |
| Ragan Insider | $2,945 | $3,045 | $3,145 | $3,245 | $3,345 |
| Conference Recording | |||||
| Includes conference sessions, speaker presentations and editorial notes | — | — | — | — | $1,999 |
More ways to make it happen.
Bring your team.
Discounted group pricing is available for teams of 3 or more. Contact customer service for details.
Council member benefits.
Membership includes free registration passes. Contact us to learn more about becoming a member.
Insider savings.
Insiders save on all Ragan events. Not an Insider yet? You can become one during registration for this event.
Location
Conference Venue Information:
Grand Hyatt San Francisco
345 Stockton St
San Francisco, CA 94108
(415) 398-1234
Room block and hotel details coming soon.
Make the Most of San Francisco
- Walk or bike the Golden Gate Bridge. Start at Crissy Field for the classic view, then cross the 1.7-mile span on foot or rent a bike and ride over to Sausalito for lunch and a ferry back.
- Tour Alcatraz. The night tour is worth the extra planning. Tickets regularly sell out weeks ahead, so book as soon as your travel is set.
- Eat your way through the Ferry Building. Oysters at Hog Island, coffee at Blue Bottle and local cheese and bread. On Saturday mornings, the farmers market wraps around the building.
- Ride a cable car. The Powell-Hyde line has the best views, dropping toward the bay with Alcatraz straight ahead. Board at the end of the line for a shorter wait.
- Spend an afternoon in Golden Gate Park. The de Young Museum, California Academy of Sciences and Japanese Tea Garden are all within a few minutes’ walk of each other.
- See the Mission District murals. Balmy Alley and Clarion Alley are open-air galleries. Grab a burrito on Valencia Street and finish at Dolores Park for skyline views.
- Explore Chinatown and North Beach. Walk through the Dragon Gate on Grant Avenue, then cross into North Beach for espresso, Italian food and a stop at City Lights Booksellers.
- Catch a Giants game at Oracle Park. May falls in the heart of baseball season, and the ballpark sits right on the water. Check the home schedule against your free nights.
- Visit the Exploratorium After Dark. On Thursday nights, the hands-on science museum on Pier 15 opens to adults 18 and over, with cocktails and the exhibits to yourself.
- Hike Lands End. This coastal trail on the city’s western edge has cliffside views of the Golden Gate and ends at the ruins of the Sutro Baths. Allow about an hour round trip.
Pack layers. May days can be sunny downtown and foggy and cool by the water, often within the same afternoon.
Who Should Attend?
Built for the communicators who earn the coverage, not buy it.
You should attend if at least a quarter of your job involves any of these areas:
- Public Relations
- Media Relations
- Corporate Communications
- Brand Journalism
- Reputation Management
- Crisis Communications
- Issues Management
- Social Media
- Storytelling
- Writing and Editing
- Measurement and Evaluation
- Executive Communications
- Brand Management
- Thought Leadership
- Influencer and Creator Relations
This conference is especially valuable for:
- Comms leaders who have to prove earned media's impact on reputation and revenue to the C-suite
- Media relations pros pitching shrinking newsrooms and competing for fewer placements
- Brand journalists and content teams building stories that reporters, creators and audiences pick up on their own
- Executive comms teams turning leaders into credible, quotable sources
- Social and digital teams extending earned coverage across owned and shared channels
- Agency partners delivering placements and measurable results across multiple clients
Who Attends
Communicators from newsrooms, agencies, Fortune 500 brands, universities and government agencies come to EARNED to sharpen how they earn attention. Past attendees include:
SPONSORS & PARTNERS
Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.
Wondering If You Should Attend?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Networking with some of the brightest people in the industry made this an invaluable experience. While the content was valuable and interesting, the time spent sharing stories with peers who "get it" was the highlight.
The event was insightful and inspirational, and I look forward to attending future Ragan events!
This event was phenomenal! From the moment we entered the building until the very end, everyone was super engaging, helpful, and seemed to really enjoy their 'jobs'. I cannot wait to attend the next Ragan Conference!!
An outstanding experience. The caliber of the speakers, recognized leaders in the communications industry, was truly impressive, and the insights they shared were both practical and inspiring.
Unlike other industry conferences, Ragan really tailors their speakers and sessions to the real world challenges, considerations and opportunities for upside in content development roles today.
A great way to connect with communications leaders across all industries - learning about trends, sharing workflows, and takeaway tangible insights to improve my work.
Frequently Asked Questions
What is the PR Daily EARNED Conference?
EARNED is PR Daily’s conference for PR and communications pros, held May 17-19, 2027, at the Grand Hyatt San Francisco. It focuses on the attention you can’t buy: media placements, reputation, influence and trust, and how earned coverage now shapes what AI tools say about your brand.
Why is it now called EARNED?
EARNED was formerly the PR Daily Conference. The new name reflects what the program is built around: earned media. You can buy reach. You have to earn coverage, credibility and trust.
How is EARNED different from other PR conferences?
It’s not a sit-and-listen event. You’ll pitch real journalists and hear exactly why they’d open your pitch or delete it, use AI to build media lists and pitches in the room, and see how earned coverage changes what AI tools say about your brand. You’ll leave with work you can use Monday and results you can take to your boss.
Who should attend?
You should attend if at least a quarter of your job involves public relations, media relations, corporate communications, brand journalism, reputation management, crisis communications, issues management, social media, storytelling, writing and editing, measurement and evaluation, executive communications, brand management, thought leadership, or influencer and creator relations.
EARNED is especially valuable for:
- Comms leaders who have to prove earned media’s impact on reputation and revenue to the C-suite
- Media relations pros pitching shrinking newsrooms for fewer placements
- Brand journalists and content teams building stories reporters, creators and audiences pick up on their own
- Executive comms teams turning leaders into credible, quotable sources
- Social and digital teams extending earned coverage across owned and shared channels
- Agency partners delivering placements and measurable results across multiple clients
Is EARNED only for media relations pros?
No. Media relations is at the center, but the program is built for anyone responsible for how their organization earns attention, including corporate comms, executive comms, brand journalism, social, crisis and agency teams.
What topics will be covered?
The full agenda will be announced soon. Expect a focus on the pressures PR teams face right now: shrinking newsrooms, reporters buried in AI-generated pitches, AI search deciding which brands get cited, and the pressure to prove earned media’s impact on reputation and revenue.
Is this conference focused on AI?
AI is part of the program, not all of it. You’ll work hands-on with AI to build media lists and pitches and see how earned coverage influences what AI tools say about your brand. The rest of the program covers the fundamentals AI can’t replace: journalist relationships, storytelling, reputation and measurement.
How much does it cost to attend?
- Conference All-Access Pass (includes pre-conference workshops, conference sessions, conference recording, presentation slides and networking): from $3,345 (Ragan Insider Priority Rate) to $3,895 (Standard Regular Rate)
- Conference Registration: from $2,945 to $3,495
- Conference Recording: $1,999
Discounted pricing is available for nonprofit, government and education professionals, Ragan Insiders, Communications Leadership Council members and groups of three or more. Rates increase as the conference approaches, so registering early gets you the lowest price.
Can I bring my team?
Yes. Group pricing is available for teams of three or more. Contact customer service for details.
Will there be opportunities to network?
Yes. Networking is built into the conference, so you’ll have time to compare notes with PR and comms pros from brands, agencies, universities and government organizations.
Will I receive conference materials after the event?
Yes. All attendees receive the speaker presentation decks and editorial notes taken by the Ragan and PR Daily team.
Will the conference recording be available?
The recording will be delivered within 10 business days after the conference and includes all sessions and pre-conference workshops. You’ll have one year to watch sessions and review materials. For questions, contact Customer Service at [email protected].
Are food and drinks included?
Yes. Registration includes breakfast on general conference mornings, lunch on the main conference day, and snacks and refreshments throughout the event.
Where is EARNED held?
Grand Hyatt San Francisco
345 Stockton St
San Francisco, CA 94108
(415) 398-1234
Is there a discounted hotel room block?
Room block and hotel details are coming soon.
Who do I contact with questions?
For registration, sponsorship or speaker questions about PR Daily’s EARNED Conference, please contact the appropriate member of our team:
Registration: Contact Shallon Blackburn, Director of Client Services
Sponsorship opportunities: Hannah Lavelle, Executive Director of Sales
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming
How do I register for the EARNED Conference?
You can register online through EARNED Conference registration page.
Choose the EARNED Conference registration option that best fits your needs, including conference attendance, all-access passes or conference recordings.
Registration pricing increases throughout the year, so securing your spot early is the best way to receive the lowest available rate.
Keep Up With the Latest
The conference fun doesn’t start and stop at the event! Follow us on socials and sign up for update emails.
Contact us for group rates and share with friends!
