Election Impact on Communications Teams

Wednesday, October 28, 2026 •
1-2 p.m. ET
In partnership with
Partner logo

Public Relations • Digital Marketing • Brand Storytelling • Content Marketing • Corporate Communications • Executive Communications • Social Media • Content Creation • Strategic Communications

When Taylor Swift released her 2025 album “The Life of a Showgirl,” a wave of posts claimed the album promoted far-right ideology, with users pointing to lyrics, merchandise and far-right signals. Research from behavioral-intelligence startup GUDEA later found the narrative wasn't organic. Genuine fans defending Swift against the accusations ended up amplifying the false narrative further, showing how a seeded falsehood can convert into real, organic discourse.

Manipulated narratives don't need mass belief; they need enough volume to bait real audiences into amplifying them, often unintentionally. Once a brand, executive or public figure is politically visible, they're a target for exactly this kind of manufactured discourse.

Join us on Oct. 28 for this FREE webinar where GUDEA Chief Strategy Officer Johnathan Sperber, and strategic advisor and private consultant Greg Schultz will discuss what comms teams need to do in these situations, including monitoring for coordinated inauthentic activity before responding, resisting the instinct to "correct the record" reflexively, and building relationships with researchers or platforms who can verify whether a controversy is organic before mounting a response.

You’ll learn:

  • How to spot coordinated information attacks.
  • How politics and elections have a risk of hurting brands.
  • How information can be manipulated in a high-intensity time period.
  • How your corporate reputation can be targeted by sophisticated researchers.
  • And much more.

BONUS TAKEAWAYS:

  • Coordinated Information Tip Guide

BONUS TAKEAWAYS:

  • Coordinated Information Tip Guide

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.

PRESENTERS

No Headshot
Greg Schultz

Strategic Advisor—Private Consultant

Greg Schultz has managed winning political campaigns at the local, state, and national level. His career spans work in county government, the Ohio Governor’s Office, and the White House.

As the architect and manager of the winning Biden democratic presidential primary campaign, Greg helped ensure that the candidate’s core strengths and unifying message remained consistent, setting the stage for the general election. In his subsequent role as the General Election Strategist and Senior Advisor, Greg oversaw the campaign’s engagement, coordination, and battleground state efforts with the broad democratic party ecosystem, including the DNC, state democratic parties, Democratic Congressional Campaign Committee, Democratic Senate Campaign Committee, and outside partners.

Greg also held senior roles in the Obama/Biden campaigns, including managing the 2012 re-election in the key battleground state of Ohio, and joined the White House in late 2013 as the Senior Advisor for Vice President Biden and Special Assistant to President Obama. His profile in the Vice President’s office included overseeing public engagement efforts, such as launching the Cancer Moonshot engagement with business leaders and advocacy groups, as well as co-founding “It’s on Us”, the national organization working to change the culture around sexual assault on college campuses. In addition, Greg oversaw the Vice President’s intergovernmental affairs and served as his political advisor.

After leaving the administration, Greg spent 2017 and 2018 running Biden’s American Possibilities PAC, overseeing his midterm engagement and travel to key districts, states, and communities across the country. With Greg’s direction, Biden helped Democrats win back the House, while strengthening his network in key constituencies.

Jonathan Sperber
Jonathan Sperber

Chief Strategy Officer—GUDEA

Jonathan Sperber combines expertise in sales, government procurement, politics, and international relations, with a proven track record of securing millions of dollars in government contracts and demonstrating exceptional leadership. He excels at building bridges between businesses and communities and transforming institutional relationships into lasting partnerships. As a leader in top-of-funnel sales strategy, Jonathan specializes in cultivating partnerships and relationships critical to scaling businesses.


Moderator: Jon Minnick, Special Projects Manager & Awards Show Producer, Ragan Communications and PR Daily READ BIO

Partner Logo

About GUDEA

GUDEA is the Internet's Storm Tracker. It analyzes the online behavioral patterns of individuals and groups to help organizations decipher the massive amount of online information created daily. Its proprietary technology delivers immediate and actionable insights into audience behavior, engagement patterns, and how information spreads across platforms, providing organizations with a strong competitive edge in communication management.

WHO SHOULD ATTEND?

You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Public Relations • Digital Marketing • Brand Storytelling • Content Marketing • Corporate Communications • Executive Communications • Social Media • Content Creation • Strategic Communications

REGISTER NOW

For questions, please contact customer service at

[email protected] or by calling 800-878-5331.