RAGAN'S

Employee Communications & Culture Conference

Wednesday, June 15, 2022 • Virtual
11 a.m. - 4 p.m. ET

Register by June 3
Save $100

Shaping Companywide Engagement and Experience

Employee Engagement • Strategic Communications • Dispersed & Diverse Workforce Comms • Tools & Tech • Future of Work • Measurement

As employees are dispersed, exhausted and looking to their organizations to lead the way, your role in cultivating a positive work culture has never been more critical. Whether it’s identifying content and experiences to engage employees or working with managers and leaders on effective messaging, you lead the way in ensuring that everyone in your organization is communicating with a mindset of communal goals and shared success. All of this creates a space for culture to flourish and employees to grow during a time of rapid change.

Join us on Wednesday, June 15, for Ragan’s Employee Communications & Culture Conference, a virtual event where top practitioners from companies large and small reveal the hands-on tools and strategies you need to deliver effective messaging to your workforce and elevate employee experiences—wherever they are.

Top 5 things you’ll learn at this conference:

  • Creating a framework for people leaders to deliver the right messages to their teams and a feedback loop to executives.
  • Spearheading best-in-class pulse surveys and focus groups for measurable outcomes.
  • Embedding DEI strategies in your comms plans.
  • How to partner with HR to align core business values for more cohesive messaging.
  • Fresh, new initiatives that will engage and motivate your employees.
  • How to deliver change communication using strategy, transparency and empathy.

Plus, network with peers and speakers through a private LinkedIn Group and online chat. Register today and you'll be able to join the LinkedIn group now!

YOU’LL ALSO RECEIVE THESE EXCLUSIVE BONUS MATERIALS:

  • Manager Communications Checklist
  • Thought Leadership Comms Guide
  • Email Comms Tip Sheet
  • Employee Activity Guide

All attendees receive:

  • Access to a private LinkedIn group for attendees only.
  • All slides and presentations from speakers.
  • Access to on-demand conference recording.
  • Connections to all the speakers.

Get Recognized!

SHRM Certificate

Lawrence Ragan Communications, Inc is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. This program is valid for 4 PDCs.

Ragan's Certificate Employee Comminications & Culture Conference

Each registration comes with a personalized Employee Communications & Culture Conference Certificate of Completion for attending

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AGENDA

Join us to learn new strategies and techniques to communicate with internal stakeholders, drive employee experience and make a direct and meaningful impact across your workforce.

11-11:05 a.m.
Opening Remarks
11:05–11:20 a.m.
The Wake-Up Call
What Employees Really Want: Fostering a better employee experience
11:25 a.m. -11:55 p.m.
Case Study
The Power of Email and Intranets

Even with an ever-expanding rotation of new tools and technologies, tried and true email continues to be the preferred method of reaching your workforce, according to Ragan’s Annual Benchmark Report. While email remains the preferred channel for individual contact and newsletter delivery, more organizations are also introducing intranets to keep employees consistently engaged and informed. In this session, two organizations will share how their email outreach and intranet strategies worked together. You’ll learn:

  • What types of messaging are best distributed via email
  • New features to consider during an internet rebrand that emphasize employee resource groups
  • Tips for creating an intranet from scratch
  • How your intranet outreach can be supported by internal emails, and vice versa
VP, Marketing and Philanthropy
Monarch
Read bio
Owner + CCO
Sunnyside Communications
Read bio
11:55 a.m.
Employee Engagement Snapshot
12:00–12:20 p.m.
PANEL
Conducting Employee Focus Groups, Employee Engagement and Pulse Surveys

Long considered a tool of HR, communicators can also hold employee focus groups to gain candid, valuable intel on how workers are faring during times of uncertainty and change. Employee focus groups should be that next step as follow-up to employee engagement and pulse surveys, especially if sentiment around a topic should be further explored. In this session, we’ll uncover strategies to create focus groups that produce relevant, actionable findings to refine your communications strategy and deepen employee engagement, and the right questions to ask on your surveys.

We’ll explore:

  • Strategies for determining the goal of your focus group that secure support from executives
  • How to compose survey and group questions with purpose
  • Best practices for selecting your focus group facilitator and employee participants
  • Considerations for facilitator approach that consider tone, pace and clarity
  • Tips for analyzing your findings with a debriefing session
SVP and Head of Communications, Bayer U.S. & Head of Communications, Consumer Health, North America
Bayer
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Founder, Chief Employee Experience Officer
Cheer Partners
Read bio
12:20-12:45 p.m.
The Water Cooler: 11 Employee Engagement Ideas to Keep Employees Connected with the Company and Each Other, Wherever They Are
12:45-1 p.m.
Mindfulness Break
1-1:25 p.m.
PANEL
The Cascade Flows Both Ways: Fortified Frameworks for Manager Communications

While people managers are your frontline messengers for sharing larger corporate communications strategies with their teams, ensuring they deliver the right message requires a strategic framework, resources and training. In this session, you’ll hear best practices for empowering people leaders to align their teams on company-wide commitments—while sharing what they hear from employees all the way up to executives. We’ll discuss:

  • How to create a customized communications framework for managers that’s tailored to the needs of your workforce and your business
  • Strategies for designing and maintaining a feedback loop so managers can share employee reaction and concerns back up the ladder
  • Tips for creating a resource hub and playbook exclusively for managers
  • Best practices for modifying your communications framework to meet the changing structure of your displaced or remote workforce
Executive and Leader Communications Consultant
Ragan Consulting Group
Read bio
1:25 p.m.
Employee Experience Snapshot
1:30– 1:50 p.m.
PANEL
Design and refine your tech stack to make messages resonate

As the rapid and widespread growth of digital workplaces has exploded in this time of remote, displaced and hybrid work, more software and digital tools may not always be the answer. In this panel, our experts will discuss how to design and refine your tech stack so your communications are seen and engaged with.

You’ll learn:

  • Cross-channel considerations around how a message should live on multiple channels, including when to repurpose or tweak a message for different mediums
  • How to measure employee engagement with various tools to optimize your tech stack mix and make sure you aren’t overwhelming your workforce with unnecessary touchpoints
  • Best practices for incorporating multiple tools into a larger communications plan that considers the right time for the right tech
Vice President of Internal Communications
Cardinal Health
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Senior Internal Communications Manager
KCoe Isom
Read bio
1:55– 2:15 p.m.
PANEL
Timely and Tactful Change Communications

Internal communicators become the first line of defense when managing a crisis, especially during major news events, mergers and acquisitions, data breaches and reputational crises. In this session, three industry leaders will share how they have communicated change with strategy and sensitivity. You’ll learn:

  • Strategies for determining the appropriate time balance between announcing changes and returning to standard messages
  • How to deliver sensitive messaging to employees with relatable, empathetic messaging
  • Considerations for communicating with employees who don’t have the same access to technology or resources
  • Tips for conducting crisis scenario trainings that encourage strategic communication across your organization
  • Ways to understand when your organization should take a stand on social issues and what to do if it backfires
Head of Internal Communications
M&T Bank
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Director, Corporate Communications
Entergy
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2:20-2:50 p.m.
PANEL
Setting your DE&I benchmarks around employee feedback

While two thirds of communicators told Ragan that they identify DEI as a top priority at their organization, only 40% said their organization has created a DEI leadership position. In the absence of a dedicated DEI position, communicators must work across teams to ensure every department understands its role in realizing the organization’s larger DEI mission. In this session, we’ll discuss how to rally different teams around the lessons in your employee feedback to set DEI benchmarks that ladder up to the C-Suite.

You’ll learn:

  • Ways to partner with HR to build a diverse talent recruitment pool and promote upskilling initiatives that create new leaders
  • How to move employee feedback about DEI work from surveys to ERGs, where executive sponsors can bring that feedback up
  • Tips for setting benchmark KPIs across all departments involved in your DEI strategy
Chief Diversity Officer
Santander Consumer USA
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Managing Director, Head of Employee Platform
Neuberger Berman
Read bio
2:50– 3:00 p.m.
Mindfulness Break
3:05-3:30 p.m.
PANEL
Executive Communications that Acknowledge, Align and Assure

According to Ragan’s Salary & Workplace Culture Survey, employees rank organizational mission and values as the top reasons to work at a company. That’s why it’s crucial that those values are expressed, demonstrated and illuminated in your executive communications. In this session, you’ll hear how communicators are working with their executives to craft messages that acknowledge the needs of the business and align with their organization’s values. You’ll discover:

  • Strategies for following up on past developments, discussions and employee feedback in your executive messaging
  • How to craft messages that strike a balance between communicating business goals and addressing employee needs
  • Tips for ghostwriting and composing messaging on behalf of your leadership
  • How to get leadership voices heard from social media to the intranet and newsletters, whether written, video (town halls) or podcasting
3:30 p.m.
Employee Comms Snapshot
3:35–3:50 p.m.
Closing Fireside: Employee Comms from the CEO’s perspective.

Hear from a CEO what skills are most needed for communicators, and how their comms team is utilizing those skills to deliver on goals tied to organizational objectives.

3:50 p.m.
Closing Remarks and Baker’s Dozen Takeaways

Plus, we’ll announce the winners of Twitter competition

SPEAKERS
Managing Director, Head of Employee Platform
Neuberger Berman
Read bio
Owner + CCO
Sunnyside Communications
Read bio
Founder, Chief Employee Experience Officer
Cheer Partners
Read bio
Head of Internal Communications
M&T Bank
Read bio

Vice President of Internal Communications
Cardinal Health
Read bio
Director, Corporate Communications
Entergy
Read bio
Senior Internal Communications Manager
KCoe Isom
Read bio
Chief Diversity Officer
Santander Consumer USA
Read bio

SVP and Head of Communications, Bayer U.S. & Head of Communications, Consumer Health, North America
Bayer
Read bio
Executive and Leader Communications Consultant
Ragan Consulting Group
Read bio
VP, Marketing and Philanthropy
Monarch
Read bio

WHO SHOULD ATTEND?

You should register if you spend at least a quarter of your time in any of these areas:

Employee Communications • Internal Communications • Executive Communications • Human Resources • Employee Experience • Diversity, Equity & Inclusion • Total Rewards • Employee Resource Groups • Public Relations • Change Management

REGISTER NOW

PRICING
Register now for Ragan's Employee Communications & Culture Conference:
Early Bird Rates
(until 06/03/22)
Regular Rates
Registration $749 $849
Ragan Insider Registration $649 $749
Nonprofit Registration $599 $699

Phone registrations and group pricing: For group orders, please contact our customer service team at 800-878-5331 or cservice@ragan.com

Top reasons to attend this virtual conference

  • You’ll learn from and interact with top employee communications experts.
  • You'll get essential takeaways you can apply immediately.
  • You'll receive all presentation slides and handouts.
  • You'll get access to the on-demand recording for 12 months.

REGISTER NOW

SPONSORS & PARTNERS

Want to become a sponsor? Reach out to Hannah Lavelle, Director of Business Development
at sponsorship@ragan.com .

PRESENTED BY

CONTACT

REGISTRATION

For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager

 

SPONSORSHIP

If you’re interested in sponsoring this event, please contact:
Hannah Lavelle

 

PROGRAM

For information on programming and speakers, please contact:
Joyceann Garippa
Director of Content & Programming