Shaping Companywide Engagement and Experience
Employee Engagement • Strategic Communications • Dispersed & Diverse Workforce Comms • Tools & Tech • Future of Work • Measurement
As employees are dispersed, exhausted and looking to their organizations to lead the way, your role in cultivating a positive work culture has never been more critical. Whether it’s identifying content and experiences to engage employees or working with managers and leaders on effective messaging, you lead the way in ensuring that everyone in your organization is communicating with a mindset of communal goals and shared success. All of this creates a space for culture to flourish and employees to grow during a time of rapid change.
Join us on Wednesday, June 15, for Ragan’s Employee Communications & Culture Conference, a virtual event where top practitioners from companies large and small reveal the hands-on tools and strategies you need to deliver effective messaging to your workforce and elevate employee experiences—wherever they are.
Top 5 things you’ll learn at this conference:
- Creating a framework for people leaders to deliver the right messages to their teams and a feedback loop to executives.
- Spearheading best-in-class pulse surveys and focus groups for measurable outcomes.
- Embedding DEI strategies in your comms plans.
- How to partner with HR to align core business values for more cohesive messaging.
- Fresh, new initiatives that will engage and motivate your employees.
- How to deliver change communication using strategy, transparency and empathy.
Plus, network with peers and speakers through a private LinkedIn Group and online chat. Register today and you'll be able to join the LinkedIn group now!
YOU’LL ALSO RECEIVE THESE EXCLUSIVE BONUS MATERIALS:
- Manager Communications Checklist
- Thought Leadership Comms Guide
- Email Comms Tip Sheet
- Employee Activity Guide
All attendees receive:
- Access to a private LinkedIn group for attendees only.
- All slides and presentations from speakers.
- Access to on-demand conference recording.
- Connections to all the speakers.
Lawrence Ragan Communications, Inc is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. This program is valid for 4 PDCs.
Each registration comes with a personalized Employee Communications & Culture Conference Certificate of Completion for attending
Join us to learn new strategies and techniques to communicate with internal stakeholders, drive employee experience and make a direct and meaningful impact across your workforce.
Even with an ever-expanding rotation of new tools and technologies, tried and true email continues to be the preferred method of reaching your workforce, according to Ragan’s Annual Benchmark Report. While email remains the preferred channel for individual contact and newsletter delivery, more organizations are also introducing intranets to keep employees consistently engaged and informed. In this session, two organizations will share how their email outreach and intranet strategies worked together. You’ll learn:
- What types of messaging are best distributed via email
- New features to consider during an internet rebrand that emphasize employee resource groups
- Tips for creating an intranet from scratch
- How your intranet outreach can be supported by internal emails, and vice versa
Long considered a tool of HR, communicators can also hold employee focus groups to gain candid, valuable intel on how workers are faring during times of uncertainty and change. Employee focus groups should be that next step as follow-up to employee engagement and pulse surveys, especially if sentiment around a topic should be further explored. In this session, we’ll uncover strategies to create focus groups that produce relevant, actionable findings to refine your communications strategy and deepen employee engagement, and the right questions to ask on your surveys.
- Strategies for determining the goal of your focus group that secure support from executives
- How to compose survey and group questions with purpose
- Best practices for selecting your focus group facilitator and employee participants
- Considerations for facilitator approach that consider tone, pace and clarity
- Tips for analyzing your findings with a debriefing session
Join Mary Olson-Menzel and Mel Shahbazian as they uncover why you should embrace JOMO ("joy of missing out"), find your purpose, and how it ultimately may create new space for thought leadership.
While people managers are your frontline messengers for sharing larger corporate communications strategies with their teams, ensuring they deliver the right message requires a strategic framework, resources and training. In this session, you’ll hear best practices for empowering people leaders to align their teams on company-wide commitments—while sharing what they hear from employees all the way up to executives. We’ll discuss:
- How to create a customized communications framework for managers that’s tailored to the needs of your workforce and your business
- Strategies for designing and maintaining a feedback loop so managers can share employee reaction and concerns back up the ladder
- Tips for creating a resource hub and playbook exclusively for managers
- Best practices for modifying your communications framework to meet the changing structure of your displaced or remote workforce
As the rapid and widespread growth of digital workplaces has exploded in this time of remote, displaced and hybrid work, more software and digital tools may not always be the answer. In this panel, our experts will discuss how to design and refine your tech stack so your communications are seen and engaged with.
- Cross-channel considerations around how a message should live on multiple channels, including when to repurpose or tweak a message for different mediums
- How to measure employee engagement with various tools to optimize your tech stack mix and make sure you aren’t overwhelming your workforce with unnecessary touchpoints
- Best practices for incorporating multiple tools into a larger communications plan that considers the right time for the right tech
Internal communicators become the first line of defense when managing a crisis, especially during major news events, mergers and acquisitions, data breaches and reputational crises. In this session, three industry leaders will share how they have communicated change with strategy and sensitivity. You’ll learn:
- Strategies for determining the appropriate time balance between announcing changes and returning to standard messages
- How to deliver sensitive messaging to employees with relatable, empathetic messaging
- Considerations for communicating with employees who don’t have the same access to technology or resources
- Tips for conducting crisis scenario trainings that encourage strategic communication across your organization
- Ways to understand when your organization should take a stand on social issues and what to do if it backfires
While two thirds of communicators told Ragan that they identify DEI as a top priority at their organization, only 40% said their organization has created a DEI leadership position. In the absence of a dedicated DEI position, communicators must work across teams to ensure every department understands its role in realizing the organization’s larger DEI mission. In this session, we’ll discuss how to rally different teams around the lessons in your employee feedback to set DEI benchmarks that ladder up to the C-Suite.
- Ways to partner with HR to build a diverse talent recruitment pool and promote upskilling initiatives that create new leaders
- How to move employee feedback about DEI work from surveys to ERGs, where executive sponsors can bring that feedback up
- Tips for setting benchmark KPIs across all departments involved in your DEI strategy
According to Ragan’s Salary & Workplace Culture Survey, employees rank organizational mission and values as the top reasons to work at a company. That’s why it’s crucial that those values are expressed, demonstrated and illuminated in your executive communications. In this session, you’ll hear how communicators are working with their executives to craft messages that acknowledge the needs of the business and align with their organization’s values. You’ll discover:
- Strategies for following up on past developments, discussions and employee feedback in your executive messaging
- How to craft messages that strike a balance between communicating what employees want to hear with what the organization needs to share
- Tips for ghostwriting and composing messaging on behalf of your leadership
- How to tailor your communication strategy to fit best practices, while capitalizing on your executive’s authentic presence
Hear from Aflac’s Chief Human Resources Officer on how the communications team is working with HR to deliver the optimal working environment where employees can thrive and deliver on goals tied to organizational objectives. You’ll hear about:
- What HR departments need most from internal communicators to ensure that partnership facilitates the best results for the workforce.
- What “treating employees right” really looks like in practice and how that facilitates workforce performance that truly achieves business-moving results.
- The challenges and opportunities presented by hybrid/remote work arrangements.
Plus, we’ll announce the winners of Twitter competition
WHO SHOULD ATTEND?
You should register if you spend at least a quarter of your time in any of these areas:
Employee Communications • Internal Communications • Executive Communications • Human Resources • Employee Experience • Diversity, Equity & Inclusion • Total Rewards • Employee Resource Groups • Public Relations • Change Management
|Early Bird Rates
|Ragan Insider Registration||$649||$749|
Phone registrations and group pricing: For group orders, please contact our customer service team at 800-878-5331 or firstname.lastname@example.org
Top reasons to attend this virtual conference
- You’ll learn from and interact with top employee communications experts.
- You'll get essential takeaways you can apply immediately.
- You'll receive all presentation slides and handouts.
- You'll get access to the on-demand recording for 12 months.