From Comms Leader to Growth Leader:
Earning influence where the business is decided
Communications leaders are expert at telling the company’s story. But as CEOs and boards press every function to prove its contribution to revenue, market position and enterprise value, the storyteller’s seat is no longer enough. Leaders with lasting influence think, measure and speak like growth leaders.
In this masterclass session, CMO and brand strategist Rebecca Morris Hoeft challenges senior communicators to anchor their function in business objectives rather than comms objectives. Drawing on her work aligning brand, customer experience and business strategy, she’ll show how to position communications as a growth engine and build visibility and influence well beyond your own team. You’ll leave ready to show up as a business leader who happens to run communications.
Takeaways:
- Make the shift from storyteller to growth leader by adopting the priorities, language and metrics that resonate with your CEO, CFO and business unit leaders.
- Translate communications objectives into business objectives so your team’s work is judged by its contribution to growth, not its volume of output.
- Expand your function’s visibility and influence by connecting communications to leadership, brand, customer experience and business strategy.
This masterclass is for director-level professionals and above.
PRESENTERS
Leadership Council Members
Registration will be reviewed to ensure attendees are at the director level or above.
WHO SHOULD ATTEND?
This virtual masterclass is ideal for senior business leaders involved in:
- Corporate Communications
- Corporate Affairs
- Executive Communications
- Brand Communications
- Marketing Communications
- Public Relations
- Reputation Management
- External Communications
- Internal Communications
- Communications Measurement & Analytics
- Content Strategy & Performance Measurement
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
For communications professionals seeking tangible, actionable takeaways, Ragan events are the gold standard.
Ragan is the absolute best. I have been a loyal follower of their education and resources for years. They have helped improve communication in my company and increase engagement and satisfaction.
I always make an effort to attend Ragan events and webinars because I know they will be worth the money and time.
Ragan continues to provide top-notch, professional content that is beneficial to a wide range of employees, senior leaders and executives.
A great resource that provides unique insights into problems we all face as communicators. Two thumbs up and already looking forward to the next webinar!
Ragan’s Communications Leadership Council is a vetted membership group for communications executives. Becoming a member gives you immediate access to an extensive community of senior-level comms leaders who are experiencing the same things as you. Members constantly say what a transformative experience the council has been for their teams and careers.
Members also benefit from concierge services, two leadership retreats a year, proprietary reports and data like the Annual Benchmark Report, personalized coaching, and training for their entire teams.
[email protected] or by calling 800-878-5331.
