In partnership with

How to develop
a comms plan …
that actually works!

Monday, Oct. 31, 2022 • 10:30-11:30 a.m. ET

Internal CommunicationsEmployee CommunicationsExecutive CommunicationsHR CommunicationsCorporate CultureStrategic CommunicationsEmployee Engagement

T. Rowe Price has a simple motto to help its clients succeed: Be collaborative. Be curious. Be yourself. With over 7,000 associates across 17 countries, the company applied this same motto to transform its internal comms platform for maximum employee engagement.

After a leadership change, the comms team at T. Rowe Price found that they were lacking a cohesive strategy, with an inherited tech stack, no integration and a difficult-to-maintain platform. The comms team needed a solution.

On Oct. 31 just us for this FREE webinar where Kristen Pinheiro and Doug Flather, corporate communications managers at T. Rowe Price, will share their case study and the tactics they employed to enhance their comms strategy to see immediate and positive results. You’ll walk away with:

  • Timeline from beginning to end of the transformation … and how to keep the momentum going
  • How to work with other departments to maximize your platform
  • Ideas and strategies to build your own comms plan … or update your existing plan
Don't miss this unique opportunity!

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.


Doug Flather
Douglas Flather

Senior Manager, Corporate CommunicationsT. Rowe Price

Douglas Flather is a senior manager within corporate communications at T. Rowe Price. He oversees and leads a team that manages the firm’s intranet, email production, digital signage and associate engagement platform. Prior to his current position, he served in a variety of digital innovation roles at the University of Maryland, Laureate Education and Washington Speaker’s Bureau.

Kristen Pinheiro
Kristen Pinheiro

Senior Manager, Editorial & StrategyT. Rowe Price

Kristen Pinheiro joined T. Rowe Price’s corporate communications team as the senior manager of editorial strategy and content in November 2020. She manages a team of copywriters in developing content and creative solutions that effectively express the firm’s strategic messages to internal audiences through various digital channels. Prior to her current position, Pinheiro served as a senior communications specialist at Johns Hopkins Medicine International, where she planned, managed, and delivered internal and external communications for the global division of Johns Hopkins Medicine, with offices in Baltimore and around the globe. Her previous experience includes serving as executive director of communications for Goucher College and associate editor at The Daily Record, a Maryland business newspaper.

Kyla Turner
Kyla Turner

Senior Strategic AdvisorFirstup

Kyla Turner is a 20-year champion of corporate communications, having led marketing and comms teams at Southwest Airlines, Love’s Travel Stops, MidFirst Bank and Blue Cross and Blue Shield of Oklahoma. She now serves as a senior strategic advisor to customers at Firstup, after seeing firsthand how the platform connected frontline team members at Love’s and helped improve company culture. In her free time, you’ll find her out on a hike with her two dogs or dragging her family and friends on their next outdoor, on-the-water adventure!


Joyceann Garippa

Head of ContentRagan Communications

Joyceann Garippa is the head of content at Ragan Communications where she oversees the content direction of, PR Daily and Ragan’s Workplace Wellness, as well as Ragan’s Communications Leadership Council (CLC) and PR Daily Leadership Network (PRLN). She also leads Ragan’s conference team, which creates strategic programming for conferences (live and virtual), workshops, bootcamps and webinars for Ragan’s vast audience of internal communications, external communications, wellness professionals and human resources.


ABOUT Firstup:

Firstup is redefining the digital employee experience to put people first and lift companies up. We make communication solutions that build authentic engagement and create two-way conversation between employees and companies. That’s why 40% of Fortune 100 companies like Amazon, Ford and Pfizer have chosen us to unlock the potential of their workforces. Firstup is built from the merger of SocialChorus and Dynamic Signal.


You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement


For questions, please contact customer service at or by calling 800-878-5331.


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