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How to Measure the Success of Internal Comms

Thursday, June 29, 2023
1-2 p.m. ET

Internal Communications • Employee Engagement • Employee Communications • Digital Communications • Strategic Communications • Human Resources

When you’re advocating for budget, resources, and whatever it takes to keep internal communications strong and employee engagement high — where do you start? How do you define success for the internal comms function? What metrics do you need to track or develop to make the case to senior leadership? How do you operationalize collecting the insight you need? What do you do if you don’t have any of this in place?

Join us on June 29 for this FREE webinar with Axios HQ Chief of Staff Tristyn Hassani and Director of Content Emily Inverso to get these questions answered and explore how organizations of any size can sharpen the case for internal comms, what metrics are needed to do it, and where internal comms fits in strategic operations.

You’ll learn about:

  • Indicators of success to monitor in your internal communications.
  • Metrics and data to quantify your communications.
  • Tools and strategies to operationalize collecting the insights you need.
  • Case studies of organizations measuring essential comms successfully.

Bonus Takeaways:

  • Workbook: How to optimize an essential communication
  • What is Essential Communications Management?
Don't miss this unique opportunity!

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.


Tristyn Hassani

Chief of Staff Axios HQ

Tristyn Hassani is chief of staff at Axios HQ. She’s been a part of the team since day one and partners with stakeholders across the organizations to set strategy, improve operations and help the entire organization be more efficient and effective. She currently leads the strategy and operations team and oversees internal and executive operations.

Hassani joined Axios Media in 2019 to support its three co-founders and was quickly promoted to Deputy Chief of Staff — she played a critical role during the sale of Axios to Cox Enterprises and then moved over to Axios HQ full-time.

Prior to Axios, Hassani has over a decade of experience across the finance, consulting, and technology sectors.

Emily Inverso

Senior Director Axios HQ

Emily Inverso is senior director at Axios HQ, an internal communications platform launched by the DC-based news company Axios and then spun out as a high-growth tech startup. Emily leads a team of editors and consultants who help HQ’s customers audit and improve their communication strategy, understand and apply Smart Brevity® to make updates more engaging, and increase reader engagement. She also leads a team of content, event, and design marketers. Before Axios, Emily led brand and content strategy at AngelList Talent (now Wellfound), and she spent five-plus years at Forbes leading various newsroom, product, and business teams. Emily has a bachelor’s degree in Journalism from Kent State University and lives in Brooklyn.


Isis Simpson-Mersha

Reporter/Conference ProducerRagan Communications

Isis Simpson-Mersha is a conference producer and reporter at Ragan Communications where she writes content for and PR She also produces conferences (live and virtual), workshops, boot camps and webinars with strategic content. Before joining the Ragan team, Simpson-Mersha worked for MLive as a digital and newspaper journalist, reporting on communities and businesses and other topics in mid-Michigan. She also worked as a radio news producer and host at NPR member station, WCMU Public Radio during her time at Central Michigan University.


Axios HQ is the only essential communications management platform helping organizations keep their teams aligned with what matters most. Rooted in years of research – and built with powerful AI – Axios HQ uses a science-backed methodology to make communications clearer and more engaging. Your key audiences stay focused and on the same page, and you earn their time and trust. Organizations large and small, like Delta, Edelman, and Everfi, trust Axios HQ as their key to better organizational alignment and reader engagement


You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Internal Communications • Employee Engagement • Employee Communications • Digital Communications • Strategic Communications • Human Resources


For questions, please contact customer service at or by calling 800-878-5331.