In partnership with

How to perfect an internal communications plan

Friday, November 4, 2022 • 10:30-11:30am ET

When working on your company’s internal comms strategy, you’ll likely be focusing on a broad range of initiatives and goals. An internal communications plan is meant to work with or as a specific initiative; it could be a key part of a larger, public rollout, or its own internal campaign entirely.

Join us on Nov. 4 for this FREE webinar as we guide you to perfect an internal communications plan for a specific initiative. Among the many items to be discussed: how to create a strong outline, how to segment your audience, how to develop targeted messaging, and how to use specific channels to achieve targeted business results. You’ll be able to leverage this process to build a larger communications strategy across multiple initiatives. This session will also uncover:

  • How to set goals for an internal comms initiative
  • Tips on building your first content calendar
  • How to use your plan in a broader internal comms strategy

Bonus Takeaways:

  • Internal communications plan template
  • Guide: How to run an internal communications audit
Don't miss this unique opportunity!

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.


Rick Knudtson

Co-founder and CEOWorkshop

Rick Knudtson is the co-founder and CEO of Workshop, an internal email and communications platform. Previously, he co-founded and helped grow Flywheel (acquired by WP Engine in 2019). Rick loves design-led products, simple go-to-market strategies, and working with crazy smart people.

Jess Spangler
Jess Spangler

Head of SalesWorkshop

Jess Spangler is the head of sales at Workshop. For the past 10 years, Jess has worked for tech startups helping to grow sales and account management teams. Her title might be "sales" but she's passionate about building positive cultures and creating a space where employees love coming to work. She is the self-proclaimed Queen of "Friends" trivia, is completely obsessed with her three dogs, and is forever searching for the perfect margarita.


Jon Minnick

Special Projects ManagerRagan Communications and PR Daily

Jon Minnick is the special projects manager at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, awards events, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability.



ABOUT Workshop:

Workshop is a multi-channel internal communications platform. Our platform allows company leaders to create exceptional internal communication campaigns that are always relevant, engaging, and on-brand. Workshop integrates with more content channels and HR systems than any solution in the market. This makes Workshop the only platform with a truly holistic view of employee engagement across all communication channels.


You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement


For questions, please contact customer service at


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