ESG Workshop: Storytelling Strategies

Tuesday, May 24, 2022 • 1-3:30 p.m. ET

Make your organization stand out from the ESG crowd

Employees, customers, the public and the news media care about Environmental, Social and Governance (ESG), one of the biggest trends in years. ESG is not just for publicly traded companies. Private firms and nonprofits also are changing their practices. But ESG poses challenges for communicators, who must master new skills and learn to apply existing skills to a new subject.

Join Ragan Consulting Group and your peers on May 24 for this interactive, hands-on workshop where you’ll learn by doing with ESG and storytelling experts Jim Ylisela and Tom Corfman. You’ll dive into stories and come up with actionable ideas to take your ESG reporting to the next level.

Top 5 things you’ll learn in this workshop:

  • Be the best ESG storyteller in your organization: How to read and analyze data, find the best sources, and write a story that resonates with employees, customers and news media.
  • The ESG recipe: Read examples of ESG content and make suggestions using the techniques of storytelling and journalism.
  • Scope out: What do regulations proposed by the U.S. Securities and Exchange Commission mean for communicators? What do you need to know?
  • Virtual newsroom: Pitch your story ideas to the workshop trainers. Then learn how to report and write them.
  • Wrap up: Final tips for your ESG storytelling, and get your questions answered.

You’ll also receive these exclusive bonus materials:

  • How to Score Your ESG Storytelling with ESG-9 — Ragan Consulting Group’s nine-point criteria
  • FAQs: Eight answers you need to have to tell your ESG stories
  • 7 Ways Communicators Should Start Telling ESG Stories
  • Who cares about ESG? Who doesn’t?
  • What was the investment trend Milton Friedman scorned?

Don't miss this unique opportunity!


1-1:30 p.m. ET
ESG 101: What communicators need to know

Reporting on your organization’s performance on Environmental, Social and Governance issues is no longer just about assembling complex data tables and filing required documents. Your many audiences — employees, customers, news media and other stakeholders — want to know how your company is looking out for the planet, caring for its employees, and conducting its affairs openly and ethically. And they don’t want to sift through complicated reports to find out. That’s where storytelling comes in. In the opening session, you’ll learn:

  • Why ESG storytelling has become a top priority for company communicators
  • Why ESG is essential to your company — and why your audience(s) care
  • How to turn new SEC regulations to your advantage by using the required disclosures to start telling stories
1:30-2 p.m. ET
The ESG Recipe: How to tell a good ESG story using the RCG 9-point playbook

In this session, your trainers will dive into some examples of ESG storytelling — good, bad and ugly — take them apart and talk about making them better using Ragan Consulting’s nine-point formula. You’ll learn how to:

  • Translate complex ESG data and documentation into compelling human stories
  • Find the right sources and the best examples to tell your ESG stories
  • Organize an ESG story with relatable examples and informative quotes from your experts
  • Create compelling leads and better headlines to attract your readers
2-2:10 p.m. ET
2:10-2:30 p.m.
Practical tips for ESG reporting and writing

Senior communicators will share tips and techniques for ESG storytelling and creating readable — and credible — sustainability reports. You’ll discover how to:

  • Approach your ESG reporting
  • Organize your sustainability reports for a broader audience
  • Find the best stories inside your data
  • Foster collaboration among all the departments responsible for ESG information
2:30-3:15 p.m.
Virtual Newsroom: Pitch us your story ideas

What stories do you need to tell? In the final session, your trainers simulate the news meeting they run with their clients to discuss your story ideas and how to report them. They will help you answer these questions:

  • What makes this a “good” ESG story?
  • What does the audience need to know?
  • What’s the best way to report this story? What are the “must-haves” and “nice-to-haves”?
  • What’s the best format to tell this story? Text, video, infographic or combination?
  • How do we make sure we don’t sugarcoat the news?
3:15-3:30 p.m. ET


Co-Founder and Senior Partner
Ragan Consulting Group

Jim Ylisela is Co-founder and Senior Partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist and a former publisher of Ragan.com. He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many companies and organizations, including Northwestern University’s Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.

Senior Consultant, ESG Expert
Ragan Consulting Group

Tom Corfman is a senior consultant with 30+ years of experience in journalism, media relations and the law. He began his career as a civil rights litigator and criminal defense lawyer specializing in white-collar cases. He then became managing editor at The Chicago Reporter, an investigative monthly on race and poverty. Later, he was a reporter and editor at the Chicago Tribune and Crain’s Chicago Business, where he wrote or edited many high-pressure investigative stories on defense contractors, pharmaceutical executives, real estate developers and Medicaid providers. Before joining RCG in 2021, he served for four years as director of communications for Cook County Treasurer Maria Pappas.


You should attend if you spend at least a quarter of your time in any of these areas:

Corporate Communication • Environmental, Social and Governance • Strategic Communications • Marketing • PR and Media Relations • Storytelling • Corporate Culture • Employee Engagement • Executive Communications


Register now for ESG Workshop: Storytelling Strategies:
Regular Rates
Registration $575
Ragan Insider Registration $475
Nonprofit Registration $425

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

Top 5 reasons to attend this workshop

  • You’ll listen to and interact with some of the nation’s top communications experts.
  • You’ll receive all presentations and handouts.
  • You’ll get access to an on-demand recording of the event for twelve months.
  • You’re guaranteed extensive, how-to instruction that you can use immediately.
  • You can attend this immersive session without having to leave your desk.

For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager

If you’re interested in sponsoring this event, please contact:

Hannah Lavelle and
Andrew Newton

For information on programming and speakers please contact:

Brian Pittman
Strategic Program Manager