Internal Communications Certificate Course
Master the Skills to Lead Through Change, Crisis and AI
January 14, 21 & 28 | 1-3 p.m. ET
Three consecutive modules
Register for this immersive three-part certificate series to elevate your influence, build business fluency, and turn communication challenges into career-defining wins.
Internal communications is evolving at breakneck speed, shaped by disruptive technologies, organizational change and a workforce that’s more dispersed and distracted than ever. From integrating AI into everyday workflows to managing crisis response and employee trust, you are under pressure to perform at the top of your game. Every. Single. Day.
What’s more, there’s often a lack of clarity about the role of internal comms, what winning internal comms plans look like and how to help drive business goals. All of this happens at a time when employees are increasingly feeling distracted, disengaged and divided.
The good news: This course is the roadmap you need to navigate these complex issues, thanks to hands-on instruction guaranteed to galvanize everything from content creation and driving employee engagement to earning the recognition that you deserve.
You'll learn to:
- Craft world-class internal comms plans that deliver amazing employee experiences.
- Boost employee retention, productivity and engagement while driving KPIs and even ROI.
- Harness the latest AI, tech stack and measurement tools to improve employee journeys and engagement.
- Integrate AI to streamline workflows and sharpen strategy.
- Create upskilling programs for managers and individual contributors alike.
- Build employee trust and engagement even in distraction-filled workplaces.
- Communicate change and handle crises confidently.
- Deliver informative, inspiring content via intranets, townhalls, email newsletters, channels and more.
- Showcase measurable results that elevate your role and career trajectory.
- Increase your influence and impact as a strategist.
CURRICULUM
Master these key skills and strategies in just a few short weeks, whether you’re new to internal comms or looking to improve your results, career and recognition. If you can’t attend a live session, you’ll receive the on-demand versions to complete the course.
CLASSROOM MATERIALS
(Exclusive for Attendees)
- The Internal Comms Tech Toolbox
- Report: The Global State of Internal Communications
- Guide: Using Measurement to Prove Internal Communications Value
- Six Steps to Success: Change Communications in a Volatile World
- The Complete Guide: How to Run an Internal Communications Audit
Top 8 areas you’ll master upon completion:
- Planning and Strategy Templates: What’s in the anatomy of a successful internal comms strategy, and how to tailor the best models to your organization’s business goals.
- AI’s Role in Internal Comms: How tools like Copilot, ChatGPT, Gemini and Claude can enhance your content creation, writing process and visuals. Plus: how to manage AI risks with AI policies and style guides that reflect your voice and values.
- Tech Stacks and the Internal Comms Toolbox: How to evaluate and integrate tools for email, intranets, workstream collaboration, live events, podcasts and video (yes, we’ll also dig into how to create stellar townhalls).
- Change and Crisis Comms: When, why and how employees embrace change, including how to address these drivers in your communications.
- Measurement Matters: The best qualitative tools (e.g., pulse surveys, focus groups, social listening) and quantitative KPIs to track and improve your initiatives.
- Employee Journeys and Personas: How to craft persona-based engagement plans and hyper-targeted content that will resonate across today’s employee journey, from recruiting and onboarding to retention and beyond.
- Content Audits and Writing Like a Pro: How to analyze and improve your content and channel mix, create a content calendar and support it with copy that screams “click me” no matter where you post it.
- What’s Next: What you must know about employee data privacy, employee-generated content (EGC), upskilling resources and how to deepen partnerships with HR, legal and even IT.
Top reasons to attend this virtual certificate course
- Master measurement and new AI internal comms tools to engage employees.
- Craft plans and content that improve productivity, retention and employee experience.
- Become a strategic counselor, increasing your organizational influence.
- Lead change, crisis and cultural initiatives to keep your workforce united and inspired.
- Deeply understand employee journeys in the hybrid era using data, audits and tailored content strategies.
- Solidify internal comms as a revenue driver and employee value creator.
Secure your seat today for this exclusive internal communications course offered by Ragan and PR Daily.
| Early Bird | Regular Rate | |
|---|---|---|
| Certificate Course Registration | $1,499 | $1,699 |
| Ragan Insider | $1,399 | $1,599 |
| Nonprofit/Gov/Edu | $1,349 | $1,549 |
Group pricing for 3 or more is available when going through the registration process!
If you can’t attend one or more of the modules live, you will receive the on-demand versions to complete the course.
WHO ATTENDS
Communications and public relations professionals from these organizations have earned certificates:
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees say about the Internal Communications Certificate Course!
Very engaging, thorough training for internal comms professionals no matter how big of an organization you work for.
Completing Ragan’s Internal Communications Certificate Course was one of the best professional development decisions I’ve made. The course was rich with practical insights, real-world examples, and expert instruction. I left feeling inspired, better equipped, and more confident in my internal comms strategy. Highly recommend to any communicator looking to level up!
This has truly been one of the best virtual courses I've ever taken. Thanks to my IC peers for the lively chat discussions and LinkedIn connections, to our instructors each session for such insightful and engaging content, and to the Ragan team!
Ragan is the absolute best. I have been a loyal follower of their education and resources for years. They have helped improve communication in my company and increase engagement and satisfaction.
For communications professionals seeking tangible, actionable takeaways, Ragan events are the gold standard.
Get Recognized!
This three-week Internal Communications Certificate Course gives you the tools you need to lead through change, crisis and AI. Learn how to build winning internal comms plans, use data to prove your impact and position internal comms as a strategic partner in driving engagement, retention and business results. Complete the program and earn your Certificate of Completion!
Frequently Asked Questions
What is the Internal Communications Certificate Course?
The Internal Communications Certificate Course is an immersive, three-part virtual series that helps communicators lead through change, crisis and AI. Across three consecutive modules, you'll learn how to build winning internal comms plans, use data to prove your value, integrate AI into everyday workflows and grow your influence as a strategist.
When does the Internal Communications Certificate Course take place?
The course runs over three consecutive weeks on January 14, 21 and 28, 2027, from 1-3 p.m. ET. Each two-hour module builds on the one before it. You can attend live or watch on demand.
Who should attend the Internal Communications Certificate Course?
The course is designed for communicators who are new to internal comms as well as experienced professionals who want to improve their results, career trajectory and recognition. It's especially valuable for anyone responsible for employee engagement, change communications, manager communications or internal channels and content.
What will I learn at the Internal Communications Certificate Course?
You'll learn how to craft internal comms plans that deliver strong employee experiences, boost retention, productivity and engagement while driving KPIs, and harness AI, your tech stack and measurement tools to improve employee journeys. You'll also learn how to create upskilling programs for managers and individual contributors, communicate change and handle crises confidently, deliver informative and inspiring content across intranets, townhalls, email newsletters and other channels, and showcase measurable results that elevate your role.
What is covered in the agenda?
Strategy and First Steps (January 14): Planning for Success: Core Principles, Platforms, and People Skills takes a deep dive into the anatomy of best-in-class internal comms. You'll learn how to map out goals, KPIs, audience segments, messages, content pillars, editorial calendars and channels; tie your program to business goals the C-suite cares about; choose and optimize the right channel mix; reimagine townhalls for in-person, hybrid, global and deskless teams; build trust through listening, feedback, recognition programs, ERGs and AMAs; and audit your content's impact.
Measurement and Managers (January 21): The Measure of Success: Using Data to Manage Up, Down and Through Change focuses on strategic partnerships and a data-driven approach. You'll learn how to extract insights from KPIs and listening tools, use data to build business fluency and alliances with executives, map stakeholders with responsibility matrices like the RACI model, equip people managers with the resources they need to engage dispersed teams, and communicate effectively through the four stages of change, from layoffs to mergers.
What's Next (January 28): Future Communicator's Agile Playbook: Overcoming Challenges, Crises and Uncertainty provides the mindset and methods to lead change and pivot no matter what comes next. You'll learn strategies for communicating about sensitive topics such as economic unrest, AI transformation and workforce reductions; build crisis comms blueprints including action plans, drills and holding statements; explore AI tools and simple AI agents that support internal comms workflows; and prepare for emerging issues like employee data privacy and employee-generated content (EGC).
Does the Internal Communications Certificate Course cover AI?
Yes. You'll explore how tools like Copilot, ChatGPT, Gemini and Claude can enhance content creation, writing and visuals, and how to manage AI risks with AI policies and style guides that reflect your organization's voice and values. The final session also covers AI tools for everything from content creation and personalization to analytics, plus simple agents that can make your work easier.
Will I learn how to measure internal comms?
Yes. The course covers the best qualitative tools, such as pulse surveys, focus groups and social listening, along with quantitative KPIs to track and improve your initiatives. You'll also learn how to use that data to showcase results, build credibility with executives and position internal comms as a revenue driver and employee value creator.
Is there work to complete between sessions?
Yes. Each of the first two sessions ends with breakout session prep designed to help you apply what you've learned to your own organization. After the first session, you'll review an outline we provide, conduct a brief content audit of your internal comms channels and identify areas for improvement. After the second session, you'll list three to five KPIs you'd use to measure the effectiveness of internal comms at your organization and explain how they align with your business objectives.
What classroom materials are included?
Attendees receive The Internal Comms Tech Toolbox; Report: The Global State of Internal Communications; Guide: Using Measurement to Prove Internal Communications Value; Six Steps to Success: Change Communications in a Volatile World; and The Complete Guide: How to Run an Internal Communications Audit.
What if I can't attend a live session?
If you can't attend a live session, you'll receive the on-demand versions so you can still complete the course.
How is the Internal Communications Certificate Course different from a single training session?
Rather than offering one-off tips, the course moves step by step from strategy and planning to measurement and manager communications, and then to crisis, change and AI. Prep assignments between sessions help you apply each module to your own channels and goals, so you finish with a more complete and practical approach to your internal comms program.
How can the Internal Communications Certificate Course help my career?
The course helps you become a strategic counselor with greater organizational influence. By learning to connect your work to business goals and showcase measurable results, you'll be better positioned to earn the recognition you deserve and elevate your role.
What will I leave with after the Internal Communications Certificate Course?
You'll leave with planning and strategy templates tailored to your organization's goals, a measurement approach for proving your value, a framework for change and crisis communications, practical ways to use AI in your workflows and a deeper understanding of employee journeys and personas. You'll also receive the full set of classroom materials and a certificate of completion.
Who do I contact with questions?
For registration, sponsorship or speaker questions about Ragan's Internal Communications Certificate Course, please contact the appropriate member of our team:
Registration contact: Shallon Blackburn, Director of Client Services
Sponsorship opportunities: Hannah Lavelle, Executive Director of Sales
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming
How do I register?
Register directly at the event registration link.
