- Elevate your strategic leadership
- Create a resilient culture
- Integrate AI
- Improve employee experience (EX)
- Attract and retain talent
- Ignite a dispersed workforce
- Optimize intranets and tech stacks
Learn how to inform, inspire and engage across two tracks: New Strategies & Essential Skills.
Internal comms and your role in it are undergoing a radical transformation. That’s why this three-day learning experience is designed to equip you with strategies and skills needed to adapt and achieve at a time when AI, channel fatigue and lack of leadership buy-in are at the forefront of our imaginations—and worries.
Join hundreds of your peers at the prestigious Microsoft HQ and bid farewell to those concerns. Instead, embrace solutions guaranteed to help you craft engaging messaging for employees craving authenticity in an era of disinformation, deep fakes and cut-and-paste communications.
Register now to secure your spot not only at this event but also your “seat at the C-suite table.” Our inspiring keynoters and expert presenters will give you the keys you need to unlock the secrets of a thriving culture in today’s accelerated, hybrid workplace while asserting your vision, voice and value to leadership.
FEATURED SPEAKERS
AGENDA
This conference is your roadmap for navigating internal comms changes and challenges ahead—while keeping your workforce engaged, productive and aligned with your vision.
Employees are demanding more authenticity and a “human touch” from your communications in today’s fast-paced, automated environment. Enter brand storytelling. It alone has the power to break through the digital noise with empathy and emotion—fostering deeper engagement and a stronger corporate culture. This workshop equips you with the strategies you need to create and curate more authentic narratives that resonate with your #1 asset while creating a true sense of purpose and belonging. You’ll learn:
- The Power of Storytelling: The impact of storytelling on employee engagement, retention and productivity in the age of AI and shrinking attention spans.
- Story Structure Essentials: The building blocks of compelling narratives and how to adapt them for AI-driven brand stories.
- Crafting Authentic Narratives: Techniques for gathering authentic stories from within your organization, including employee experiences, customer success stories and company milestones.
- Innovative Storytelling Formats: How to incorporate formats like video, podcasts and live events to engage internal audiences.
- Social Media Campaigns: Examples of stellar brand storytelling campaigns on platforms like LinkedIn, Instagram, YouTube and more—plus how these external comms efforts helped drive internal results, including EVP and employer branding efforts.
- Emerging Trends and AI Integration: Innovative approaches, such as employee-generated content, immersive experiences and AI-enhanced storytelling.
- Measuring Effectiveness: How to measure the impact of your brand storytelling efforts and adjust your approach as needed.
There’s a growing demand for communicators who can go beyond traditional roles and see matters from the perspective of the C-suite. But less than a third of communicators report measuring business or behavioral outcomes, according to The Ragan Communications 2024 Leadership Council Benchmark Report—spotlighting a key area of need for building influence and developing business acumen. This session will help you enhance yours—and increase your value to the organization. You’ll learn how to speak the language of the C-suite and establish yourself as a trusted business partner. We’ll cover:
- Financial Fundamentals: Concepts and tools you need to understand, analyze and act on financial statements, plus how to develop and manage your own budget.
- Strategic Planning: How to create strategic plans that drive profitability and demonstrate your value to leadership—including examples and templates.
- Driving Results: How to quantify and showcase the impact of internal comms programs or organizational and business goals.
- Problem Solving: How to anticipate risks, challenges and opportunities—including change management techniques to help you make more informed recommendations to execs.
- Influencing Stakeholders: How to garner buy-in for your department, program, campaigns and initiatives by using your newly acquired business fluency skills—including training managers to effectively reinforce key messages.
To thrive in the age of data-driven decision making, internal communicators must develop a deep understanding of metrics and analytics to successfully monitor and improve their programs. This workshop will help you unlock your inner data-scientist and quantify the impact of your internal comms initiatives on key business outcomes. You’ll not only learn to report on and improve your results—but also position yourself as a strategic partner in driving organizational success while staying ahead of the analytics curve. We’ll cover:
- Identifying Best Tools: Recommended measurement tools internal communicators can’t do without and which they can ditch.
- Measurement Framework: How to create a comprehensive measurement framework that integrates qualitative and quantitative data to measure and improve engagement, retention, reputation and other internal comms priorities.
- Powering Up with AI: How to integrate cutting-edge tools like AI for rapid data analysis and uncovering actionable insights.
- Analyzing KPIs: The metrics most essential to internal comms, including social media analytics, how to define bespoke KPIs for your team’s needs and how to build measurement dashboards that reflect your unique organizational goals.
- Crafting Data Narratives: How to employ data storytelling to share your wins and progress with execs—plus how to equip managers with the skills they need to convey these insights to their teams effectively.
- Trending Forward: Emerging trends in internal comms measurement and the potential of AI to revolutionize the field.
their organizations should be doing more to understand their needs—and under 30% feel connected to their company’s purpose, according to WinningTemp. But by strategically mapping employee journeys and tailoring personas, you can create a more personalized, impactful experience that reverses these trends and boost engagement, productivity and loyalty. Join this session to learn:
- Journey Maps: Key stages of the employee journey—from recruitment to development and offboarding—and how to create a comprehensive map that aligns with your EVP.
- Manager Comms: How to map touchpoints for managers at key stages to reinforce messaging and initiatives.
- Tailoring Personas: How to develop rich, data-driven personas that capture the nuances of your workforce’s needs and motivations.
- Feedback Strategies: How to gather candid feedback and act on insights using 360-degree tools, social media, pulse surveys, anonymous channels, exit interviews and more.
- The Fun Factor: How to map opportunities for team building, office parties, volunteer events and other fun activities to create positive experiences.
- Metrics that Matter: Essential KPIs—from turnover and time to fill open role rates, to eNPS, cost per hire and new hire failure rates—and the dashboards to track them.
It can be challenging to engage employees across geographical, operational and technological boundaries in today’s dispersed workplace. Traditional strategies often fall short—leaving many remote, global and frontline workers feeling disengaged and disconnected. This panel showcasing real-world case studies explores innovative approaches to bridge the gap and foster unity and purpose among diverse teams. We’ll cover:
- New RTO Strategies: What’s working in navigating Return to Office transitions while maintaining engagement with remote and deskless workers.
- Cutting-Edge Tools: How to get more out of Microsoft Viva, Workvivo, LumApps and G-Suite—plus how to transition from Meta’s Workplace before it shutters.
- Global Comms: How to drive collaboration across time zones using intranets, mobile apps and even gamification to host fun virtual activities—plus how manager comms channels and toolkits can help cascade information.
- Internal Social Media: How to enhance comms and collaboration using Yammer, Slack, Teams, Jive, Chatter and others social channels.
- Measuring Success: Methods to track ROI and impact of digital tools and employee engagement initiatives, ensuring continuous improvement and adaptation.
- Real World Case Studies: How a global pharmaceutical giant and a U.S. home improvement brand are engaging their remote, global and deskless teams.
Tech stacks are in serous flux thanks to the rise of AI—and nowhere is this more evident than with the employee experience (EX) platforms and tools you’re already using. But tech add-ons and AI can’t just be stapled to your EX platform without risking your investment in your people and technology. This session takes the guesswork out of the equation and outlines what’s new, what’s working and what’s next in improving the digital employee experience. You’ll learn:
- Leading Platforms: Top EX providers, including Microsoft Viva, Google Workspace, Workspace from Meta and other players like Slack and Workvivo.
- Tools Assessment: Criteria to evaluate which EX platforms are best for your tech stack—including UX, features, customization, scalability and cost.
- Optimization Advice: How to boost engagement and productivity on the EX platform and tools you’re using now—including training and adoption tips.
- Creativity Matters: Innovative ways to use EX platforms for fostering fun workplace experiences, like channels for sharing memes, virtual happy hours, gamification and more.
- Leadership FAQ: What comms leaders must know about EX platforms to make strategic recommendations to the C-suite—from data security issues to ROI tracking.
- AI Integration: How AI and EX are integrating—and how Copilot’s predictive analytics, sentiment analysis and automated tasks are already improving engagement.
- What’s Next: Emerging players in EX, how others are adjusting to the news that Workplace from Meta is shuttering—and what to do if you’re stuck with outdated tech.
Communicators face more crises and change initiatives than ever before. A study by PwC found that 70% of leaders have experienced at least one crisis in the past five years—with the average number of crises doubling over that time. To navigate these challenges, communicators must adopt a leadership mindset and employ smarter strategies. Join this panel to learn how to apply a C.A.L.M framework to thrive under pressure when all eyes are on you. We’ll discuss:
- Communicate Clearly: Proven techniques for swift, transparent and empathetic crisis comms, including social listening and monitoring tools to add to your tech stack.
- Assess the Situation: Essentials like scenario mapping, crisis drills and change management strategies to help you develop a crisis plan.
- Lead with Empathy: How to craft clear narratives in a crisis—while demonstrating emotional intelligence through active listening, vulnerability and authentic leadership and training managers to support their teams
- Manage and Monitor: How to develop the confidence and authority to lead during crises—and how metrics can help assess, adjust and fuel your leadership presence.
- Election Year Bonus: How to adapt crisis comms for potential employee unrest or external events tied to politics.
Over 90% of employees admit to multitasking during online meetings and 37% struggle with “meeting fatigue.” By embracing innovative formats and experimental technologies, you can breathe new life into your meetings and town halls, creating more engaging experiences that encourage connection and collaboration. This session will explore how to leverage cutting-edge tools—from interactive polling to VR environments—to keep your workforce connected and motivated. You’ll learn:
- Engaging Formats: How to design town halls that capture attention and drive participation—including how to use tools like Slido to increase engagement.
- Collaborative Tech: How to use video conferencing tools like Zoom’s breakout rooms and collaborative whiteboards (e.g., Miro) to encourage real-time collaboration.
- Multimedia Magic: How to incorporate short, engaging video clips and real-time feedback tools like Mentimeter to create more dynamic presentations.
- Measuring Success: How to assess the effectiveness of your virtual meetings using analytics from platforms like Teams and tracking tools like Pigeonhole Live.
- Inspiring Case Studies: Successful implementations from leading organizations and how to apply their strategies to your own meetings.
Sheba Medical Center in Israel, ranked among the world’s best hospitals by Newsweek, has faced numerous crises head-on—including the ongoing Israel/Hamas conflict. This case study reveals how internal comms helped the facility became a “lighthouse” of leadership for its 10,000 employees and community with empathy, clarity and unwavering commitment. What you’ll learn:
- Building Fortitude: Strategies to support employees and maintain operational excellence during crises, using change management principles and tools like pulse surveys and employee feedback.
- Global and Cross-Cultural Comms: Insights into driving effective comms and collaboration with diverse teams and global partners during times of crisis.
- Impactful Content: How Sheba’s team creates unique crisis-related content, such as the world's largest COVID-19 vaccine database—while embracing storytelling.
- Ensuring Wellbeing: Examples and ideas for fostering employee safety and mental health support through regular updates via intranet, email, and mobile apps.
- Clear Communications: Hard-won lessons for aligning comms across all channels by establishing a centralized hub with video, audio, written updates and more.
- Leadership Lessons: Why active listening, empathy and self-care for communicators matters more than ever—especially during times of crisis or conflict.
Safeguarding employees and data is paramount in today’s digital workplace. With the average data breach costing up to $4.45 million (IBM), organizations must be prepared to tackle everything from cybersecurity threats and viral misinformation to online political divisiveness and even AI data security. This keynote unpacks it all—and arms you with the steps you can take now to protect sensitive information, cultivate a culture of safety and navigate the complexities of the modern digital employee experience (DEX). You’ll learn:
- Security Essentials: How to identify and mitigate the most pressing digital safety threats, including AI data security, data breaches, phishing attacks and more.
- Enforcement of Policies: How to develop and implement robust internal communication policies to safeguard against employee negligence, cyber threats and misuse of AI.
- Crisis Management: Steps to revisit and refine your crisis playbook to address vulnerabilities in customer loyalty, employee safety and brand reputation.
- Updated Threat Detection: How to implement cutting-edge risk assessment and mitigation strategies to stay ahead of evolving threats.
- Resources and Education: How to empower employees through e-learning courses, digital signage, an intranet hub and other channels to enhance cybersecurity awareness.
- Employee Cultural Safety: How to foster a workplace culture that encourages open dialogue on difficult issues—ensuring employees feel safe and supported.
- Bonus: AI Security vs “Safety-washing”: Tips for using AI while enhancing digital safety measures—without falling into the trap of “safewashing.”
As AI and technology are rapidly reshaping industries and job roles, employees and execs alike are grappling with unprecedented levels of stress and anxiety. However, this uncertainty also presents an opportunity to cultivate resilience—a critical skill for thriving in the face of constant change. Join us as resilience expert Dr. Deborah Gilboa shares a powerful "framework" to help you transform stress into a catalyst for growth. She’ll cover:
- Fostering a culture of resilience: Proven strategies to cultivate resilience across your organization, from onboarding to promotion—and how to implement them.
- Reframing adversity: How to shift your perspective and leverage challenges as catalysts for growth and innovation—for yourself and a multigenerational workforce.
- Adapting leadership principles: How to lead with greater empathy and clarity to deliver what your teams need from you during times of chaos and uncertainty.
- Measuring impact: How to connect the dots between resilience, retention, and bottom-line results to demonstrate value to your C-suite.
- Embracing the “Resilience Skill Set:” Three critical skills you and your teams need to become an adaptable, solution-oriented leader—and how to sharpen them today.
A staggering 60% of employees feel disconnected due to ineffective internal communications (Gallup). Outdated and underutilized intranets contribute to this disconnect—further hurting collaboration and productivity. By revamping your intranet into an engaging digital workplace, you can foster a connected, informed and high-performing workforce. This session unveils strategies to breathe new life into your intranet and transform it into a vibrant hub. You’ll learn:
- Intuitive Intranet Design: How to create an exceptional user experience by incorporating personalized dashboards and other innovative UX features.
- Fresh Content: Strategies for creating and curating more personalized, relevant content—ranging from regular updates and news feeds to employee blogs and forums and even fun event announcements like office parties.
- Social Intranet Integrations: How to use tools like Yammer, Teams and social features to cultivate communities, crowdsource ideas and boost collaboration
- Impact Metrics: How to use tools like SharePoint Analytics or Piwik PRO to track user engagement, active user rate, content interaction and other KPIs.
- Success Stories: Real-world case studies or organizations that revitalized their intranets.
- Election Year Bonus: How to leverage your intranet channels for politically neutral employee discussions and resources related to elections.
The election cycle is further polarizing and politicizing DEIB—with backlash at peak levels. More organizations are pausing or cutting DEIB efforts as a result. But employees overwhelmingly prioritize working for organizations committed to diversity and inclusion. This no-holds-barred panel gives you a playbook for navigating the minefield—safeguarding hard-won DEIB progress while fostering an engaged, inclusive workforce in what could be a “do or die” year for the future of diversity programs. We’ll discuss:
- The Election Pulse: Using surveys and real-time social listening on platforms like X, LinkedIn, etc. to gauge employee sentiment and anticipate flashpoints.
- The Steady Hand: How to communicate DEIB value to leaders, secure their ongoing support and help them model courageous conversations grounded in DEIB values.
- United Front: How to align and coordinate DEIB messaging across functions to provide clarity and consistency when resistance, backlash and misinformation spreads.
- A Safe Space: Policies and programming to insulate employee resource groups (ERGs) and maintain safe spaces for underrepresented voices.
- Measuring Impact: How to track and present the impact of DEIB initiatives on your workforce—even in the face of political headwinds.
- From the Frontlines: How DEIB champions at other organizations are addressing polarization while cultivating belonging.
Crafting emails and newsletters that capture attention and drive action is more challenging than ever, thanks to information overload. With an average open rate for internal emails at 30% and 88% of employees deleting emails that lack clear value or relevance (Gartner), the need for more engaging well-written content is evident. This session arms you with proven strategies to captivate your workforce from subject line to CTA. You’ll learn:
- Attention Grabbers: How to write subject lines and hooks that increase open rates using tools like CoSchedule’s Headline Analyzer and even AI to optimize impact.
- Clear Messaging: How to write and structure email content for maximum clarity and persuasion—including using the AIDA (Attention, Interest, Desire, Action) framework.
- Storytelling Matters: How to capture and structure compelling, employee-focused narratives that keep readers hooked in longer from emails and newsletters.
- Visual Appeal: Best practices for creating visually engaging newsletters with software ranging from Canva for design to Mailchimp for layout and distribution.
- Personalization: How to write tailored email content to different employee segments using tools like HubSpot’s personalization tokens and dynamic content features.
- Performance Metrics: How others are measuring their newsletter and email campaigns, using analytics tools in platforms like Outlook, Gmail, Staffbase or Poppulo.
Your teams are already using AI—whether they’re going rogue or experimenting with management’s blessing. But it’s time to evolve your AI usage from “uncharted frontier” to “strategic framework.” This session outlines how to take control of AI implementation and operationalize it across your comms and organization. If you want to boost your leadership value and results, this roadmap will help you successfully integrate AI without hitting legal, ethical or other potholes along the way. We’ll cover:
- AI Assessment: How to conduct an audit of your organization’s AI usage—and how to identify areas for improvement.
- Tool Selection: Criteria for selecting the most suitable AI tools for your team.
- Maximizing Copilot: How to evaluate and implement Microsoft’s Copilot for internal comms—including how to integrate, customize and monitor its performance.
- Training: The anatomy of an effective AI training program to upskill your team on safe and ethical AI usage—and how to implement it.
- Governance: Steps to establish an AI council or committee to develop policies, address legal and ethical considerations—and how to lead the charge.
- Ideas to Borrow: Examples and use cases to build out in your own organization.
Building strong cross-functional business partnerships is more critical than ever for internal comms leaders. After all, nearly half of executives cite “limited cross-functional collaboration” as a top barrier to success in the era of remote work, according to recent research. This panel digs into an innovative way to collaborate across departments by merging data and domain expertise—and shows you how to take the reins to unify those efforts. We’ll discuss:
- Fusion Teams FAQ: Blurring lines between IT, comms and the rest of the org chart—and why data-driven “fusion teams” are the new collaboration model for the digital era.
- Comms as Leaders: How to lead collaboration—steps to take, KPIs to pull and change management practices to unify efforts
- Cultivating Trust: How to initiate cross-functional meetings, joint project teams and collaborative goal-setting sessions to foster trust and understanding across teams—including your people managers
- Unified Messaging: How to align HR, legal, IT, external and internal comms for more consistent and coherent messaging, especially in a politically charged election year.
- Solving for Key Collaborative Use Cases:
- RTO Matters: How to leverage data on employee sentiment and productivity to inform RTO policies and comms, ensuring compliance and employee safety.
- AI Governance: How to gather data on AI usage patterns, risks and opportunities to collaborate with IT and legal teams on AI governance policies.
Thought leadership is a critical tool for engaging employees, shaping perceptions and driving results in today’s climate of eroding trust. It can boost retention by 34%, productivity by 52% and innovation by 56% (Forbes). This panel reveals how to unlock those amazing benefits—and explores how to integrate thought leadership and brand journalism to create a powerful employee experience that resonates throughout the organization and beyond. We’ll discuss:
- Channel Blueprints: How to build an omni-channel thought leadership program using videos, podcasts, LinkedIn Live, Instagram, YouTube, live speaking engagements, AMAs and even town halls.
- The Newsroom Model: How to develop an editorial calendar and identify topics (i.e., executive passion points) to ensure a steady flow of captivating leader insights.
- Harnessing AI: How AI tools can help you create more engaging, targeted and impactful thought leadership content while saving time and resources.
- Measurement Matters: How to gauge the impact of thought leadership via metrics like traffic, social engagement, talent acquisition and employee engagement.
- Secrets of Success: How GE’s CEO leverages his 100k+ LinkedIn followers to share insights on innovation—and how Northrop Grumman dominates cybersecurity and defense.
Economic volatility and evolving business landscapes are fueling unprecedented C-suite and communications turnover. With 40% of comms execs leaving due to organizational changes (Korn Ferry), internal communicators must be prepared to navigate leadership transitions and new “change agents” with poise. This session shows you how to not just survive but thrive during churn at the top so you can protect your culture, team and career. You’ll learn:
- Transition Toolkit: How to develop a change management playbook to onboard new leaders, align strategies and foster a positive shift.
- Strategic Partnerships: How to rapidly build trust and credibility with incoming execs—while positioning your team as strategic partners from day one.
- Manager Comms: How to develop and share resources to align and upskill people managers during leadership transitions.
- Change Narratives: How to craft narratives that resonate with employees and their managers, including using social media to mitigate uncertainty and rally teams behind new leadership.
- Preserving Culture: How to safeguard organizational values, traditions and employee engagement during times of upheaval.
- Future-Proofing Careers: Steps to embrace constant change, continuously upskill and demonstrate your value to new leaders.
Today’s workplace presents internal comms with the challenge of addressing employee activism, labor issues and politically charged social movements while maintaining engagement and trust—especially in these weeks leading up to the presidential election. With the rise of strikes, protests and expectations to take a stand, leaders must navigate this perfect storm with authenticity, empathy and strategic acumen. This session explores best practices for addressing socio-political issues, fostering dialog and aligning your values with employee concerns amidst deep polarization. You’ll learn:
- Politics and Elections: How to address charged issues with sensitivity and impartiality—especially surrounding the election.
- Change Management Meets Conflict Resolution: How to apply change management and conflict resolution techniques to defuse tensions amid activism and political polarization.
- Activism Assessments: How to gauge the impact of employee activism and labor issues at your organization
- Strike Strategies: How to communicate during labor strikes while maintaining morale.
- Empathetic Engagement: How to foster open, respectful conversations around activism and politics in a hybrid setting.
- Value Alignment: How to ensure your org’s communications and actions align with its core values during times of unrest.
The future is moving fast—with more employees feeling uncertain, anxious and disengaged amid constant change. So how can you step up and not just inform your workforce—but also inspire it? The answer lies in mastering the “art of people” by understanding your personal leadership style and honing your emotional intelligence (EQ). If you’re looking for a way to advance your career, influence the C-suite and connect with employees in a way that inspires trust and engagement, this session is a must. You’ll learn:
- Leadership Styles: The nine types of leadership and how to determine your own style.
- EQ Fundamentals: How to assess and sharpen your EQ skills to better connect with and motivate your team.
- Communicating with Purpose: How to craft messages that counter uncertainty with vision, empathy and clarity—while demonstrating authority and accountability.
- Extending EQ Reach: How to weave what you learn about purpose-driven comms and EQ across your team’s content and channels, including planning and promoting fun activities to boost morale.
- KPIs that Count: How to measure the effectiveness or your leadership communications and adjust based on engagement scores, feedback surveys, response rates and more.
- From Comms to CEO: How communicators-turned-CEOs have leveraged EQ and leadership skills to rise through the ranks.
Internal communicators still struggle to be seen as more than messengers. In fact, 62% say they’re excluded from strategic decision-making (IPR). This panel will explore new ways to help you earn and retain a seat at the proverbial table. You’ll discover the traits, skills and attitudes needed to transition from tactician to trusted advisor—ensuring your voice is heard and valued. If want to boost your responsibilities, results and respect, this is a must-attend. We’ll cover
- Strategic Alignment: Where internal comms traditionally sits in the org chart, how to ensure your strategies support leadership—and how to drive executive initiatives with manager comms cascades.
- Honing Business Acumen: How to understand financial statements and metrics to provide informed advice that ties your initiatives to business outcomes.
- Identifying Risks and Opportunities: How to forecast threats and trends—including political issues during the election year—to help protect and promote organizational reputation.
- Fostering Trust: How to establish and maintain trust with the C-suite through transparency, reliability and consistently delivering measurable results.
- Three-Minute Drills: An easy-to-replicate format to help you quickly outline critical issues—and convincingly propose solutions that will influence your CEO’s decision making.
- Election Year Bonus: How to advise leadership on comms around politically charged events and employee activism in the election.
Since an online impression can be just as significant as one made in person, having a strong LinkedIn presence is crucial for execs. But it’s just the start. This session provides a guide to leveraging LinkedIn, X, Instagram, YouTube and even channels like Medium and TEDx Talks to enhance leadership visibility, articulate brand values and engage with key audiences. You’ll learn how to transform your execs into influential thought leaders no matter what platform they prefer. We’ll cover:
- Leadership Profiles: How to optimize execs’ LinkedIn and social media profiles for a professional and impactful online presence.
- Influential Content: How to identify and craft compelling thought leadership content that aligns with your brand—and successfully share it across LinkedIn, X, Instagram, YouTube and beyond.
- Network Engagement: Smart ways to utilize various content formats to effectively communicate and engage followers, whether on LinkedIn or platforms like Medium, Forbes or even TEDx Talks
- Key Collaborations: How to inspire employees and execs to participate in LinkedIn and other leadership-driven conversations
- Success Metrics: Tools and insights to monitor the impact of your execs’ LinkedIn activities and other social media activities.
- Election Year Bonus: How to handle political discussions, comments or even trolls on executive social media platforms.
SPEAKERS
INTERESTED IN SPEAKING?
Please reach out to Director of Event Programming
Alyssa Smith.
WHAT YOU'LL LEARN
- Strategic Leadership: The “7 Essential Skills” of valued strategic C-suite counselors.
- Organizational Impact: Navigating org charts and building interdepartmental alliances.
- AI Integration: Harnessing AI to boost efficiencies and employee experiences.
- RTO Solutions: A C-Suite tell-all with case studies, KPIs and examples of what works.
- Brand Storytelling: Incorporating stories into everything from newsletters to speeches.
- New Content Channels: Best channels, cadence, content types and KPIs for engagement.
- Internal Comms Toolbox: Updates on email, intranets, newsletters, townhalls, collaboration suites and more.
- Thought Leadership on Social Media: Driving messages with SMEs and execs.
- Winning Workplace Cultures: Examples and templates for a purpose-driven workplace.
- Best Employer Brands: Innovative strategies for attracting and retaining top talent.
- Measurement Matters: Essential tools, dashboards and KPIs to drive change.
- Irresistible EX: Six phases of employee experience to maximize engagement and retention.
- DEIB 3.0: New methods for embedding diversity, engagement, inclusion and belonging.
- Change + Crisis Comms: Helping your teams thrive amid transitions, layoffs and crises.
- The Future of Work: Insights on remote work, AV/RV, AI, the “unInternet” and more.
- + Workshops on brand storytelling, becoming a strategic advisor, measuring manager comms and more—plus exclusive networking experiences throughout the conference.
PRICING
| ADVANCED | EARLY BIRD | VIP | REGULAR RATE | |
|---|---|---|---|---|
| Conference All-Access Pass includes the Pre-Conference Workshops | ||||
| Standard | $2,799 | $2,899 | $2,999 | $3,099 |
| Nonprofit/Gov | $2,699 | $2,799 | $2,899 | $2,999 |
| Ragan Insider | $2,649 | $2,749 | $2,849 | $2,949 |
| Conference Registration - Individual | ||||
| Standard | $2,399 | $2,499 | $2,599 | $2,699 |
| Nonprofit/Gov/Edu | $2,299 | $2,399 | $2,499 | $2,599 |
| Ragan Insider | $2,249 | $2,349 | $2,449 | $2,549 |
| Conference Recording On Demand | ||||
| Includes pre-conference workshops and conference sessions | $1499 | $1499 | $1499 | $1499 |
For those who can’t attend the conference live, an on-demand option is available during the registration process.
Group Discounts
Would you and your team like to attend? Group pricing is available when registering! Contact Shallon Blackburn for more information.
RAGAN COUNCIL MEMBER DISCOUNTS
Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
RAGAN INSIDER DISCOUNTS
Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!
Building 92/Learning Center
Microsoft
15010 NE 36th Street
Redmond WA 98052
Top Things To Do in Seattle:
Take some time to enjoy Seattle while you are in town! Here are our top things to do
- Space Needle
- Pike Place Market
- Washington State Ferries
- Seattle Great Wheel
- The Future of Flight Aviation Center & Boeing Tour
- Woodinville Wine Country
- T-Mobile Park and Lumen Field
- Starbucks Reserve Roastery & Tasting Room
- The Guide for Ethical AI Usage in Communications
- Measurement Guide to Proving Internal Comms Value
- Internal Meetings Handbook and Facilitator Guide
- LinkedIn Executive Thought Leadership Guide
- Six Steps for Change Communications in a Volatile World
- How to Run an Internal Communications Audit
SPONSORS & PARTNERS
Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
- Corporate Communication
- Employee Communications
- Executive Communications
- Manager Communications
- Brand Journalism
- Content Creation
- Social Media
- Storytelling
- Writing and Editing
- AI Integration
Top reasons to attend
You’ll your potential at this event with these keys to internal comms success:
L
Leading with Strategic Skills
E
Elevating Organizational Impact
A
Advancing AI Integration
D
Driving RTO Solutions
E
Empowering Brand Storytelling
R
Revolutionizing Content Channels
S
Spearheading Thought Leadership
H
Harnessing Winning Workplace Cultures
I
Implementing Employer Branding
P
Proving ROI with Measurement Strategies
GET RECOGNIZED!
Each registration comes with a personalized "Internal Communications Conference" Certificate of Completion for attending.
Lawrence Ragan Communications, Inc is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.
This program is valid for 14 PDCs.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Attending a Ragan conference as a communications practitioner is like going to summer camp. You find “your people,” bond, and vow to come back again. I can’t wait until next time!
For communications professionals seeking tangible, actionable takeaways, Ragan events are the gold standard.
Great speakers and great ideas throughout the conference. From start to finish, the sessions were insightful and efficient - I have added a few tips and tricks to add to my communications toolbox!
This event provided me with creative insights and a sense of kinship with the comms community. I return to work with new tools and a refreshed sense of purpose.
The conference fun doesn’t start and stop at the event! Follow us on socials and sign-up for update emails.
Contact us for group rates and share with friends!
